Lawson Soward
Group Creative Director at Simon/Myers- Claim this Profile
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Bio
Meghan Smith
Lawson is not only a talented creative and conceptual thinker, he's also a joy to be around. I always looked forward to brainstorm sessions and collaborating with him on projects because he brought new ideas to the table and a positive outlook to the room. He's a great guy to have on any team.
Ben Wilkins
Lawson is crazy talented. His talent at design, photography and video is extremely valuable. He's a hard worker who is great in presentations, and he's an overall excellent person. Easy to get along with, Lawson would be a great addition to any team.
Meghan Smith
Lawson is not only a talented creative and conceptual thinker, he's also a joy to be around. I always looked forward to brainstorm sessions and collaborating with him on projects because he brought new ideas to the table and a positive outlook to the room. He's a great guy to have on any team.
Ben Wilkins
Lawson is crazy talented. His talent at design, photography and video is extremely valuable. He's a hard worker who is great in presentations, and he's an overall excellent person. Easy to get along with, Lawson would be a great addition to any team.
Meghan Smith
Lawson is not only a talented creative and conceptual thinker, he's also a joy to be around. I always looked forward to brainstorm sessions and collaborating with him on projects because he brought new ideas to the table and a positive outlook to the room. He's a great guy to have on any team.
Ben Wilkins
Lawson is crazy talented. His talent at design, photography and video is extremely valuable. He's a hard worker who is great in presentations, and he's an overall excellent person. Easy to get along with, Lawson would be a great addition to any team.
Meghan Smith
Lawson is not only a talented creative and conceptual thinker, he's also a joy to be around. I always looked forward to brainstorm sessions and collaborating with him on projects because he brought new ideas to the table and a positive outlook to the room. He's a great guy to have on any team.
Ben Wilkins
Lawson is crazy talented. His talent at design, photography and video is extremely valuable. He's a hard worker who is great in presentations, and he's an overall excellent person. Easy to get along with, Lawson would be a great addition to any team.
Experience
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Simon/Myers
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United States
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Advertising Services
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1 - 100 Employee
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Group Creative Director
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Jan 2022 - Present
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Creative Director
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Feb 2020 - Jan 2022
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Associate Creative Director
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Oct 2018 - Feb 2020
Starting from a foundation of research, strategy, and insights, I bring creative campaigns and brand expressions to life through design, art direction, and collaboration.
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GS&F
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United States
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Advertising Services
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1 - 100 Employee
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Art Director
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Oct 2015 - Oct 2018
Worked in print, digital, UX, audio, and video to bring brand identities and integrated campaigns to life across the complete customer journey. Managed creative interns and directed teams of designers, illustrators, and photographers on multidisciplinary jobs. Invested in positive relationships with project management as well as account management teams and clients to ensure projects hit their objectives, high design standards, and deadlines. Client work included: • Panasonic •… Show more Worked in print, digital, UX, audio, and video to bring brand identities and integrated campaigns to life across the complete customer journey. Managed creative interns and directed teams of designers, illustrators, and photographers on multidisciplinary jobs. Invested in positive relationships with project management as well as account management teams and clients to ensure projects hit their objectives, high design standards, and deadlines. Client work included: • Panasonic • Bridgestone • Firestone • TSA PreCheck • Hunt Brothers Pizza • LP Building Products • Grayton 30-A Beer Show less Worked in print, digital, UX, audio, and video to bring brand identities and integrated campaigns to life across the complete customer journey. Managed creative interns and directed teams of designers, illustrators, and photographers on multidisciplinary jobs. Invested in positive relationships with project management as well as account management teams and clients to ensure projects hit their objectives, high design standards, and deadlines. Client work included: • Panasonic •… Show more Worked in print, digital, UX, audio, and video to bring brand identities and integrated campaigns to life across the complete customer journey. Managed creative interns and directed teams of designers, illustrators, and photographers on multidisciplinary jobs. Invested in positive relationships with project management as well as account management teams and clients to ensure projects hit their objectives, high design standards, and deadlines. Client work included: • Panasonic • Bridgestone • Firestone • TSA PreCheck • Hunt Brothers Pizza • LP Building Products • Grayton 30-A Beer Show less
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MARQ Media
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Nashville, TN
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Presentation Designer
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Nov 2014 - Nov 2015
Design Keynote presentations and product mock-ups for a myriad of clients meetings including such organizations as: • The Academy of Motion Pictures Arts and Sciences • The Los Angeles Lakers • The Beatles Design Keynote presentations and product mock-ups for a myriad of clients meetings including such organizations as: • The Academy of Motion Pictures Arts and Sciences • The Los Angeles Lakers • The Beatles
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Paramore Digital
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United States
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Advertising Services
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1 - 100 Employee
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Visual Designer
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Mar 2015 - Sep 2015
Designed UI and UX across websites, apps, and internal agency processes. Also worked in digital advertising through video, social media, and web ads. Select clients included: • Spectrum • Cracker Barrel • YWCA • Vanderbilt University • Nashville Chamber of Commerce • Gatlinburg Tourism Initiated, researched & replaced Flash banner ad work-flow with HTML5. Implemented updated process agency-wide. Worked in photography, art directing and shooting portraits for agency… Show more Designed UI and UX across websites, apps, and internal agency processes. Also worked in digital advertising through video, social media, and web ads. Select clients included: • Spectrum • Cracker Barrel • YWCA • Vanderbilt University • Nashville Chamber of Commerce • Gatlinburg Tourism Initiated, researched & replaced Flash banner ad work-flow with HTML5. Implemented updated process agency-wide. Worked in photography, art directing and shooting portraits for agency site refresh. Worked as DP and editor on video shoots for clients such as YWCA. Presented creative to clients and executives. Short tenure due to client losses and layoffs. Show less Designed UI and UX across websites, apps, and internal agency processes. Also worked in digital advertising through video, social media, and web ads. Select clients included: • Spectrum • Cracker Barrel • YWCA • Vanderbilt University • Nashville Chamber of Commerce • Gatlinburg Tourism Initiated, researched & replaced Flash banner ad work-flow with HTML5. Implemented updated process agency-wide. Worked in photography, art directing and shooting portraits for agency… Show more Designed UI and UX across websites, apps, and internal agency processes. Also worked in digital advertising through video, social media, and web ads. Select clients included: • Spectrum • Cracker Barrel • YWCA • Vanderbilt University • Nashville Chamber of Commerce • Gatlinburg Tourism Initiated, researched & replaced Flash banner ad work-flow with HTML5. Implemented updated process agency-wide. Worked in photography, art directing and shooting portraits for agency site refresh. Worked as DP and editor on video shoots for clients such as YWCA. Presented creative to clients and executives. Short tenure due to client losses and layoffs. Show less
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The Lampo Group, Inc.
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United States
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Print Designer
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Nov 2012 - Feb 2015
Designed everything from event experience, internationally circulated packaging, curriculum workbooks, web/email campaigns, and A/V media, to promotional pieces, trade show booths, apparel and awards. Art directed Spanish-speaking brand Paz Financiera, and financial consultancy training brand Financial Coach Master Series, while following through to the final details with vendors and operators on press checks. Worked directly with and presented to c-suite executives. Designed everything from event experience, internationally circulated packaging, curriculum workbooks, web/email campaigns, and A/V media, to promotional pieces, trade show booths, apparel and awards. Art directed Spanish-speaking brand Paz Financiera, and financial consultancy training brand Financial Coach Master Series, while following through to the final details with vendors and operators on press checks. Worked directly with and presented to c-suite executives.
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Revolution Pictures
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United States
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Movies, Videos, and Sound
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1 - 100 Employee
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Production Intern
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Sep 2011 - Feb 2012
Worked on occasional graphic design work and television advertising editing gigs. Worked as extra hand on sets ranging from Verizon commercials to country music videos. Ran slate on music videos for major label artists including Justin Bieber. Responsibilities also included daily administrative and office tasks. Worked on occasional graphic design work and television advertising editing gigs. Worked as extra hand on sets ranging from Verizon commercials to country music videos. Ran slate on music videos for major label artists including Justin Bieber. Responsibilities also included daily administrative and office tasks.
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Abilene Christian University
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United States
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Higher Education
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700 & Above Employee
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Marketing Videographer/Video Editor
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Dec 2008 - May 2011
Directed, shot, and edited promotional videos, working in the Marketing department of Abilene Christian University. Directed, shot, and edited promotional videos, working in the Marketing department of Abilene Christian University.
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Education
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Abilene Christian University
Bachelor’s Degree, Visual Media