Experience

A&B Aquatics Operating, LLC

• Environmental Services
• 1 - 100 Employee

• Fractional CMO

  • Aug 2023 - 5 months

  Odessa, Florida, United States



Tocobaga - B2B, B2C SMB Advisory & Omnichannel Marketing Agency

• United States
• Business Consulting and Services

• President

  • Jun 2018 - 5 years 7 months

  Tampa/St. Petersburg, Florida Area President, Tocoba.ga | B2B SMB Consultant | VP Social Ads | Director of Digital | Moonlighting Comedian | Video Producer |

• SMB Consultant • Digital Strategist • Video, Ads, Website + Brand Producer • President

  • Jun 2015 - Jun 2018

  Tampa/St. Petersburg, Florida Area Small-to-medium business consulting firm meets a digital services nerd agency. There's no catch-all phrase. Our holistic approach to be the Glue Guys is a old school business problem solving executed primarily online: cost and time effective marketing, brand engineering, website development, e-commerce, design that increases ROI, ⭐️⭐️⭐️⭐️⭐️ online reputation and reviews, social media management, video production, email marketing and more!



Sweat Equity Podcast & Streaming Show Network

• Host & Producer

  • Jun 2016 - 7 years 7 months

  Tampa/St. Petersburg, Florida Area Roles: Host, Business Advisor, Joke Writer, Audio Producer, Livestream Video Producer, Booker, Digital Marketer, Showrunner, Coordinator ---- General Description: Sweat Equity Podcast & Streaming Show procures, articulates and delivers pragmatic business advice for the side hustlers, the DIYers, millennials entrepreneurs, gig economy freelancers, and low-tech C Suite Executives that need anonymous help (message the podcast on any channel). New episodes every… Show more Roles: Host, Business Advisor, Joke Writer, Audio Producer, Livestream Video Producer, Booker, Digital Marketer, Showrunner, Coordinator ---- General Description: Sweat Equity Podcast & Streaming Show procures, articulates and delivers pragmatic business advice for the side hustlers, the DIYers, millennials entrepreneurs, gig economy freelancers, and low-tech C Suite Executives that need anonymous help (message the podcast on any channel). New episodes every Thursday on Laughable, iTunes, Apple Podcasts, Spotify, Facebook, YouTube, Vimeo and LinkedIn. Show less



Confidental Name Here

• Fractional CMO

  • May 2023 - 8 months

  Florida, United States



WSV Transportation

• Fractional CMO

  • Jul 2023 - 6 months

  Greater Tampa Bay Area



Sightline Services

• United Kingdom
• Transportation/Trucking/Railroad

• Interim Fractional CMO

  • Apr 2023 - 9 months

  United States



GROW Powerful

• United States
• Strategic Management Services
• 1 - 100 Employee

• iCMO - Fractional Growth & Marketing Leadership for B2B Tech

  • Jan 2023 - 1 year

  Greater Tampa Bay Area A part of the most accomplished marketing minds in B2B Tech, delivered as Fractional CMO's for emerging growth companies



The Learning Center Early Development Pre-school Nonprofit

• Member Of The Board Of Advisors

  • Jan 2022 - 2 years

  Tampa, Florida, United States



Bigly Sales

• United States
• Desktop Computing Software Products
• 1 - 100 Employee

• Fractional CMO

  • Mar 2023 - Sep 2023

  Miami, Florida, United States



Flotilla Partners

• United States
• Facilities Services
• 1 - 100 Employee

• Startup Consultant

  • Oct 2022 - Mar 2023

  Greater Tampa Bay Area



Shiny Happy Smiles Pediatric Dentistry and Orthodonics

• Principal Consultant

  • Jun 2022 - Oct 2022

  St Petersburg, Florida, United States

• Fractional CMO

  • Jul 2022 - Sep 2022

  Greater Tampa Bay Area



Dixit & Fantetti, P.A.

• Fractional CMO

  • May 2022 - Aug 2022

  Greater Tampa Bay Area



A1 Windows & Doors

• United States
• Construction

• Fractional CMO

  • Apr 2022 - Aug 2022

  Greater Tampa Bay Area



LEVO Health

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Strategy

  • Sep 2021 - Apr 2022

  Greater Tampa Bay Area Directed marketing strategy and account management for SMB client accounts HCP and/or DTC focused healthcare marketing under the umbrella of our three categorical service pillars: Marketing, Sales, and Operations. Key objectives or sub-strategies concentrated on patient and/or provider lead generation and acquisition with respect to the healthcare sectors HIPAA and digital compliance constraints. The bespoke, ROI-achieving approach primarily consisted of listening to pain points… Show more Directed marketing strategy and account management for SMB client accounts HCP and/or DTC focused healthcare marketing under the umbrella of our three categorical service pillars: Marketing, Sales, and Operations. Key objectives or sub-strategies concentrated on patient and/or provider lead generation and acquisition with respect to the healthcare sectors HIPAA and digital compliance constraints. The bespoke, ROI-achieving approach primarily consisted of listening to pain points, planning online and offline integrated marketing strategy, project management of tactics' execution, research and continuous analysis to proactively exceed goals, benchmarks and KPIs. Services performed to deploy aforementioned strategies and sub-strategies consisted of, but not limited to, the following: Lead Generation, Demand Generation, Patient Relationship Management, EHR automation, Lead Management CRM implementation, Digital Patient Engagement, Data Driven Healthcare Marketing, Brand Positioning, Programmatic Advertising, Patient Experience Management (PXM), Healthcare Operations Consulting, Telemedicine Activation, Live and In-person Event Management and Promotion, Healthcare Marketing Research, Online Directories Reputation Management, Sales Funnel / Sales Management / Lead-to-Acquisition advising, Patient Review Generation via agency-owned proprietary Practice Builder™, SEO-Friendly Healthcare Content, Social Media Management, Website Design & Development, App Development, Patient Contact Center Tracking, Patient Live Chat Engagement, Healthcare Delivery Modeling, Healthcare Organizational Design, Patient Acquisition, Digital Design, Offline or Traditional Collateral Design. Show less



Busciglio Sheridan Schoeb

• United States
• Law Practice
• 1 - 100 Employee

• Principal Consultant

  • Jun 2021 - Apr 2022

  Greater Tampa Bay Area



Marketopia

• United States
• Advertising Services
• 100 - 200 Employee

• Director Of Marketing Strategy

  • Mar 2021 - Aug 2021

  Greater Tampa Bay Area Accomplished measurable growth for MSPs, VARs and Vendors via Demand Generation and Lead Generation strategy and management. During my tenure, a key executive concisely enunciated my professional purpose and job role, "you are essentially the internal business and client strategy advisor" due to the player-role adaptability for the myriad of different cross-department and client facing duties. Analysis, strategy, process, and continuous optimization of client marketing campaigns' KPIs… Show more Accomplished measurable growth for MSPs, VARs and Vendors via Demand Generation and Lead Generation strategy and management. During my tenure, a key executive concisely enunciated my professional purpose and job role, "you are essentially the internal business and client strategy advisor" due to the player-role adaptability for the myriad of different cross-department and client facing duties. Analysis, strategy, process, and continuous optimization of client marketing campaigns' KPIs throughout the marketing funnel (MQLs) and sales funnels (SQLs) created a more deterministic ROI forecast. In first 30 days, increased productivity by eliminating 400+ overdue tasks in 100+ projects for 75+ current client accounts in a collaborative effort with the agency, business development team and key executives. Restructured project management tool, Wrike, with time cost efficient, scalable templates respecting agile work methodology. Productized monthly, integrated marketing campaigns into saleable Gameplan** product procured from the previous 7 years (or 84 months) of agency’s syndicated, industry-specific topic driven content. All 200+ Gameplan** – with 10-15 digital assets in each Gameplan** - were contemporized and prepared to possess evergreen, scalable and paired with online and offline tactics. 3,300+ digital assets were custodied in a white-labeled, PRM software - still in it's infancy - from business-to-business Channel Partner Management partner in an effort to create a passive revenue stream with the development of an e-commerce marketplace for prospective, budget-efficient Managed Service Provider businesses. **Gameplan isn't the actual term. I wanted to keep internal agency information confidential. Show less



NES Health

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Chief Digital Officer (CDO)

  • Oct 2020 - Mar 2021

  Greater Tampa Bay Area - Led company’s digital transformation and challenge/optimize existing go-to-market strategies and internal processes - Developed and implemented a comprehensive, integrated marketing and communications plan, development plan and ROI model to advance brand awareness and reputation as well as expand NES Health's brand awareness initiatives and programs, enhancing their visibility across multiple audiences and digital platforms to increase revenue - Led revenue generation through new… Show more - Led company’s digital transformation and challenge/optimize existing go-to-market strategies and internal processes - Developed and implemented a comprehensive, integrated marketing and communications plan, development plan and ROI model to advance brand awareness and reputation as well as expand NES Health's brand awareness initiatives and programs, enhancing their visibility across multiple audiences and digital platforms to increase revenue - Led revenue generation through new customer experiences and business models - Leveraged a strong understanding of mass personalization at scale, social media, consumerism, cloud computing, mobility and Big Data business models and data science as starting points to designing a new digital experience - Established benchmarks to determine effectiveness of marketing programs and support decision making; define key marketing KPIs and design marketing dashboard in collaboration with the CDO to share with executive team and board - Measured ROI on digital projects, fine-tuning approaches as needed ensuring we’re investing in the right tools and resources - Drove market effectiveness and share marketing best practices to ensure the right marketing strategy is in place - Managed creative direction and standards; assess brand awareness and develop organization marketing plans, budgets, and human resources based on customer research, business needs, and market trends; deploy marketing playbook - Designed, tested, and implemented programs that further entrench the organization’s services with existing users, including increasing donations, increasing referral business, and reducing user turnover - Endorsed best-in-class customer experience at all touch points across functions; define and implement metrics to track customer satisfaction for the brand; conduct annual customer surveys and analysis of customer complaints in collaboration with the customer care team Show less



Prymel Elements

• United States
• Advertising Services
• 1 - 100 Employee

• Strategic Advisor

  • Jul 2020 - Nov 2020

  Tampa, Florida, United States Prymel Elements is a marketing and consulting agency that helps entrepreneurs, nonprofits and startups gain clarity and align their marketing efforts with their sales goals. We specialize in brand development, marketing and communications strategy, website development and crafting unique designs that tell the story of your brand. We're on a mission to develop healthy, sustainable brands by giving them the foundation to last a lifetime.



Marketing Department Inc.

• United States
• Marketing Services
• 1 - 100 Employee

• President, Florida Market

  • Oct 2019 - Oct 2020

  Tampa/St. Petersburg, Florida Area Growing our clients’ business is what drives us. Growth doesn’t come from one ad campaign. Instead, building a successful brand requires great vision, a strong culture, and an understanding of the marketplace. Our clients strive for excellence and perfection because what you deliver is critical. Our mission is to help make you successful and increase sales with a really smart approach to marketing. Our Business Growth Model Our marketing approach echoes the… Show more Growing our clients’ business is what drives us. Growth doesn’t come from one ad campaign. Instead, building a successful brand requires great vision, a strong culture, and an understanding of the marketplace. Our clients strive for excellence and perfection because what you deliver is critical. Our mission is to help make you successful and increase sales with a really smart approach to marketing. Our Business Growth Model Our marketing approach echoes the business development strategy we recommend for our clients. First we build a relationship and earn your trust. Then we conduct research, learning all we can about your company so we can map out a direction based on facts and stated needs. Finally, we execute a winning strategy that strengthens your brand and accelerates growth. Show less



Trading Up Media

• United States
• Advertising Services

• VP of Sales

  • Apr 2020 - Sep 2020

  Tampa, Florida, United States Trading Up Media. Consulting agency. HubSpot Solutions Partner | Growth Marketing Agency offering offer inbound marketing powered by the programmatic experience, and hybrid marketing and adtech solutions generate high powered growth for our clients. Trading Up Media specializes in demand generation and growth marketing for brands of all sizes. Trading Up Media works as an extension of your marketing team, helping your business tell your unique story to your target audience.



QANYA

• South Africa

• Marketing Advisor

  • Jun 2020 - Aug 2020

  Tampa, Florida, United States



Great White Advisory

• United States
• Business Consulting and Services

• Fractional CMO

  • Jun 2020 - Jul 2020

  Greater Tampa Bay Area



YouConnex - A Digital Media Marketplace

• Advertising Services

• Director Of Digital Services

  • May 2018 - Oct 2019

  Tampa/St. Petersburg, Florida Area



Stechschulte Nell

• United States
• Law Practice
• 1 - 100 Employee

• Principal Consultant

  • Mar 2019 - Jul 2019

  Tampa, Florida, United States



Fantetti Legal LLC

• United States
• Law Practice

• Fractional CMO

  • Feb 2015 - Feb 2019

  Tampa/St. Petersburg, Florida Area



Hillsborough Defense

• United States
• Law Practice

• Fractional CMO

  • Apr 2016 - Dec 2018

  Tampa/St. Petersburg, Florida Area Digital Marketing Director via my agency/firm, Tocobaga Consulting. Roles include ongoing project management, content creation, social media marketing, video production, online advertiser, website developer, website designer, brand consultant, legal digital marketing specialist, online reputation representation, soft skills productivity liaison



Ogden & Sullivan, P.A.

• United States
• Law Practice
• 1 - 100 Employee

• Fractional CMO

  • Jun 2018 - Oct 2018

  Tampa/St. Petersburg, Florida Area Contracted work // Tocobaga Consulting client Integrated Digital Marketing Strategist, Law Firm Rebrand Expert, Website Producer (Website Developer and Designer) and Small Business Consultant at Ogden & Sullivan, P.A.



Big Truck Logistics

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Fractional CMO

  • Aug 2018 - Sep 2018

  Tampa/St. Petersburg, Florida Area Advising/educating my client through the digital landscaper as well as achieving a salient brand Generate revenue ideas for effective outside sales techniques, prospecting and lead generation strategies Conducted in-depth client needs analyses to understand clients' business objectives and general strategies and find ways to help them as a brand extension Create and present customized sales presentations/proposals and successfully close negotiations Understand the… Show more Advising/educating my client through the digital landscaper as well as achieving a salient brand Generate revenue ideas for effective outside sales techniques, prospecting and lead generation strategies Conducted in-depth client needs analyses to understand clients' business objectives and general strategies and find ways to help them as a brand extension Create and present customized sales presentations/proposals and successfully close negotiations Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objective through effective online and offline marketing tactics Show less



Ataly Graphics

• United States
• Advertising Services
• 1 - 100 Employee

• Principal Consultant

  • Apr 2018 - Sep 2018

  Tampa, Florida



Crackerjack Media, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Principal Consultant

  • Sep 2017 - Aug 2018

  Tampa, Florida Integrated Marketing Solutions champion



MUSTASH Brands

• United States
• Manufacturing
• 1 - 100 Employee

• Fractional CMO

  • Jun 2017 - Apr 2018

  Denver, Colorado

• Fractional CMO

  • Sep 2017 - Jan 2018

  Tampa, Florida Website Producer, Logo Designer, General Business Consultant



Green Thumb Advisory

• United States
• Business Consulting and Services

• Principal Consultant

  • Sep 2017 - Jan 2018

  Tampa/St. Petersburg, Florida Area Website Producer, Logo Designer, Brand Developer, Corporate Identity Graphic Designer, General Business Advisor



Triple Option Podcast

• Co Host

  • Sep 2011 - Jan 2018

  Tampa/St. Petersburg, Florida Area



Windale Group

• Business Consulting and Services
• 1 - 100 Employee

• Fractional CMO

  • Sep 2017 - Dec 2017

  Los Angeles, California



Simplicity Organizing Solutions

• Fractional CMO

  • Sep 2017 - Dec 2017

  Tampa, Florida



Cannabiz Trusted Advisors, LLC

• United States
• Business Consulting and Services

• Fractional CMO

  • Oct 2017 - Nov 2017

  Tampa, Florida



USAmeriBank

• United States
• Banking
• 1 - 100 Employee

• Principal Consultant

  • Sep 2017 - Oct 2017

  Tampa/St. Petersburg, Florida Area



Cigar City Comedy

• Stand Up Comedian

  • Oct 2011 - Oct 2017

  Tampa/St. Petersburg, Florida Area Cigar City Comedy is an assortment of stand-up comedians, sketch writers, Improv performers and esoteric oddballs who have banded together to organize and improve the creative and comedy scene in Tampa Bay. With podcasts, videos, charity events and stand-up showcases, Cigar City Comedy provides a wealth of audio, visual and live material to entertain rowdy crowds and website visitors alike.



Woerner Agribusiness

• United States
• Farming
• 1 - 100 Employee

• Principal Consultant

  • Jul 2017 - Sep 2017

  Alabama PPC Manager, Google AdWords, Facebook Advertiser, Website Producer, Brand Consultant, Website Designer, Website Developer Social Media Marketing, Content Creator, General Business Advisor Graphic Design, Client Partner, Account Manager, Logo Concept Consultant, Project Manager



Berbay Marketing & Public Relations

• United States
• Advertising Services
• 1 - 100 Employee

• Principal Consultant

  • May 2017 - Aug 2017

  Los Angeles, California



Mickey Keenan, P.A. - Personal Injury Law Firm

• United States
• Law Practice
• 1 - 100 Employee

• Fractional CMO

  • Feb 2017 - Aug 2017

  Tampa, Florida



College Hunks Hauling Junk and Moving

• United States
• Higher Education
• 100 - 200 Employee

• Principal Consultant

  • Jan 2017 - Mar 2017

  Tampa/St. Petersburg, Florida Area Franchise level digital marketing, video production and creative consulting with the South Tampa and Wesley Chapel locations.



208 Monkeys

• Fractional CMO

  • Jun 2015 - Dec 2016

  Tampa/St. Petersburg, Florida Area



McCulloch Law P.A.

• United States
• Law Practice
• 1 - 100 Employee

• Principal Consultant

  • Sep 2015 - Feb 2016

  Tampa, Florida, United States



SportsPR.com

• Public Relations and Communications Services

• Principal Consultant

  • Dec 2015 - Dec 2015

  Los Angeles, California



Trans-Phos Inc.

• United States
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Principal Consultant

  • Aug 2015 - Dec 2015

  Mulberry, Florida



Sola Salon Studios

• United States
• Individual and Family Services

• Consultant / Regional Director

  • May 2012 - Oct 2015

  Tampa/St. Petersburg, Florida Area Four S LLC Franchise Group - Sola Salon Studios franchises . Penetrated and developed the Sola Salon Studios franchises in Tampa Bay M.S.A. and assisted in market penetration of Jacksonville M.S.A. and Orlando M.S.A. Day-to-day responsibilities include location development, increasing occupancy, tenant retention, fostering beauty industry relationships, salon business consulting and customer service. Achieved an approximate 300% R.O.I. on digital marketing campaigns for leasing, online… Show more Four S LLC Franchise Group - Sola Salon Studios franchises . Penetrated and developed the Sola Salon Studios franchises in Tampa Bay M.S.A. and assisted in market penetration of Jacksonville M.S.A. and Orlando M.S.A. Day-to-day responsibilities include location development, increasing occupancy, tenant retention, fostering beauty industry relationships, salon business consulting and customer service. Achieved an approximate 300% R.O.I. on digital marketing campaigns for leasing, online advertising and creating promotional channels for Four S’ 40+ locations in Southeastern territories Show less



MEGA Inc

• Advertising Services
• 1 - 100 Employee

• Client Partner

  • Jul 2014 - Jun 2015

  Tampa/St. Petersburg, Florida Area



Bungo Media

• United States
• Marketing Services
• 1 - 100 Employee

• Consultant

  • May 2012 - Dec 2013

  Tampa/St. Petersburg, Florida Area



Rabbit Air

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Product Marketing

  • May 2010 - May 2012

  Los Angeles, New York, Tampa Small Business Consulting, PR, Marketing, Advertising & Financial Analysis, Short & Long Term Strategy Planning. Brand Development, Business Development in Hospitality, Tobacco, Health (mostly Allergy and Immunology), Tech and Pet niche markets.



The Pink Ribbon Comedy Tour benefiting Susan G. Komen for the Cure

• Manager, Performer, Booker, Operator, Publicist, Accountant,

  • Mar 2009 - Apr 2010

  42 U.S. cities in 27 states



Dimensional Fund Advisors

• United States
• Financial Services
• 700 & Above Employee

• Financial Advisor Services

  • Sep 2006 - Mar 2009

  Santa Monica, CA