Lawrence Tai

Sales Development Representative - eCommerce Advisor at Ecom Brands
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Contact Information
Location
Sykesville, Maryland, United States, US
Languages
  • English Native or bilingual proficiency
  • Mandarin Chinese Native or bilingual proficiency

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Experience

    • Retail
    • 1 - 100 Employee
    • Sales Development Representative - eCommerce Advisor
      • Oct 2023 - Present
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Product Manager Mentor
      • Aug 2020 - Present

      Product Gym is an exclusive membership community for aspiring Product Managers with multiple networking, career acceleration, and coaching development channels, all designed to help our members and contribute to the Product Management community. Product Gym is an exclusive membership community for aspiring Product Managers with multiple networking, career acceleration, and coaching development channels, all designed to help our members and contribute to the Product Management community.

    • India
    • Online Audio and Video Media
    • Seeding Operations Specialist | Global Catalyst Brand Management
      • Sep 2022 - Jul 2023

      The Catalyst Brand team is the leading force at Nike for connecting social influencers and culture icons with innovative marketing campaigns to deliver high heat experiences to the marketplace. The team is responsible for the output of all projects involving our global collaborations in fashion, design, entertainment, music, art and more.• Orchestrating and coordinating product seeding activities for Catalyst Brand activations.• Delivering and managing requests coming from across the Nike organization to ensure productassortments and orders are placed and delivered in a timely manner.• Monitoring progress of product seeding activities and adjust as necessary to ensure successfulcompletion.• Ensuring all project information, deliverables and artifacts are appropriately documented andstored. Show less

    • Business Product Owner | Global Marketplace Operations | Strategies & Capabilities
      • Nov 2020 - Sep 2022

      Led key product initiatives to help drive end-to-end development and launch of Nike's brand-new Enterprise Resource Planning system to market for Nike’s Global Marketplace Operations Supply Chain Order Management System known as NOW – Nike Operations Workspace• Successfully launched and supported Nike's ERP product activation in Greater China • Managed end-to-end product development processes for projects across cross-functional teams • Documented end-to-end processes to understand and advocate for existing order management needs in each geography.• Collaborated cross-functionally with Product and Tech to develop user stories, use cases, and test scenarios to map them to the broader program strategy to be shared with tech teams in alignment to all program methodology.• Collaborated with consumers and stakeholders to understand their pain points and needs for new features and enhancements to improve operational processes and provide a more seamless user experience. Show less

    • Product Owner | Digital Product | Retail Payment
      • Jun 2019 - Aug 2020

      Supported global integration of Nike’s in store Point-of-Sale, payment card, and hand-held payment devices. • Successfully coordinated and deployed Nike’s Integrated Payment System to 5 geo specific locations, across 500+ stores, within 10month timeline by collaborating with Product, Project, Program, Developers, and Off-Shore teams. • Formed great partnerships with a range of users such as vendors, consumers, and internal stakeholders along with Release Management to understand requirements, user journey, user story, and feature launches along with system updates. • Documented processes through storyboards, wireframes, and flow charts from user specifications. • Proactively prioritized a product backlog that reflected the priority of work and development while maintaining client expectations and product roadmap. Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Associate Product Manager | Digital Asset
      • May 2017 - Jun 2019

      Led and owned Walt Disney Company’s digital asset management system by proactively administering internal and external accounts. • Oversaw process improvement and changes; interviewed team members regarding services, processes, and management routines to identify actions that need to be taken to reach the desired state of maturity. • Directly interacted with customers and internal stakeholders including engineering teams, UX/UI, and investors to communicate customer concerns, and end user behaviors. • Ensured product success by developing key objectives and key results, and analyzing progress towards key performance metrics Show less

    • United States
    • Animation and Post-production
    • 700 & Above Employee
    • Senior Product Analyst | Digital Asset | Product Approval
      • Jun 2016 - Nov 2016

      Led and owned DreamWorks Animation’s Product Approval and Digital Asset Management Systems by administering both internal and external accounts and assisted users with account creations • Assisted end-users and third-party vendors to troubleshoot with technical issues and enhancements. • Developed support process documents for both MyMediaBox Product Approval and Digital Asset Management sites for the internal users. • Identified personalization capabilities required to deliver technical requirements for each platform in the personalization pipeline. Show less

    • Lead Business Analyst | PCI
      • Nov 2015 - Jun 2016

      Warner Bros. Entertainment Inc. is a fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. • Collaborated with different stakeholders to understand their needs and priorities in defining product features and enhancements • Along with the Client Solutions Director and Sr. Manager, worked with Information Security and Infrastructure teams on assigned Payment Card Industry (PCI) related projects such as implementation and removal of new and old functional enhancements. • Created, managed, and completed PCI reporting for delivery to the Global Business Solutions team, for audit and other purposes as necessary. • Provided business and technical solutions to help customers optimize use of solution. • Tracked status of all PCI DSS issues on assigned projects to ensure that all PCI issues are being addressed Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Business Analyst | CRM
      • May 2015 - Oct 2015

      Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. -Created detailed wireframes, mockups, and specifications for Sony Pictures Entertainment's CRM module (Interplan) where data could be tracked and retrieved from Sony’s many worldwide territories. -Identified areas to generate highest greater box office revenue by analyzing major events, such as holidays, festivals, school vacations, sporting events, and competitors’ release schedule. -Conducted UX/UI hypothesis testing, wireframes and Design Sprints, and relevant customer research to define customer needs or to pivot product features. -Gathered and documented requirements from business, UX design, data & analytics, sales and marketing, and compliance to define the product roadmap. -Performed gap analysis, migrated, supported and tested internal modules from old to new CRM (Interplan 1.0 to Interplan 2.0); UAT, regression, Ad Hoc. Show less

    • India
    • Consumer Services
    • Business Analyst
      • Jan 2012 - Mar 2015

      Cognizant Technology Solutions is an American multinational corporation that provides IT services, including digital, technology, consulting, and operations services. -Developed and maintained strong working relationships and strategic partnerships with external and internal stakeholders and clients across industries to maximize effectiveness and influence; IE: John Hancock Insurance, TransAmerica, Hyundai Automotive, & Kia Automotive. -Collaborated cross-functionally in Agile/Scrum environment with teams of engineers through product development cycle for over 5 products that were successfully launched and brought to market. IE: unified mobile-to-infotainment system app on 20 mobile devices in 20 vehicles across 3 mobile platforms; iOS, Android, and Windows to launch new tech in the automotive market. -Designed, prototyped, tested, and led the entire product lifecycle of a proprietary investment web and mobile applications that detailed incoming and outbound investment opportunities, sourcing of new investment partners, and facilitated compliance review. -Conducted market research to best identify the opportunities the led to the successful releases of existing and future products. Show less

Education

  • University of Maryland Baltimore County
    Bachelor of Science, Information Technology and Systems
    2005 - 2010

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