Lawrence Kramer

Account Representative at Benzel-Busch Motor Car
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Contact Information
us****@****om
(386) 825-5501
Location
Glen Rock, New Jersey, United States, JE

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Credentials

  • Digital Marketing Bootcamp
    National Automobile Dealers Association (NADA)
    Jul, 2023
    - Oct, 2024
  • NADA Academy- Advanced Vehicle Inventory and Marketing Management
    National Automobile Dealers Association (NADA)
    Feb, 2023
    - Oct, 2024
  • NADA Academy- Variable Operations 2 Vehicle Sales & Associate Management
    National Automobile Dealers Association (NADA)
    Feb, 2023
    - Oct, 2024
  • Mercedes-Benz Base Certification
    Mercedes-Benz USA
    Jan, 2023
    - Oct, 2024
  • Mercedes-Benz EQ Ambassador
    Mercedes-Benz USA
    Jan, 2023
    - Oct, 2024
  • CDK Global Dealer Management System
    CDK Global
    Dec, 2022
    - Oct, 2024
  • Momentum CRM
    Momentum CRM
    Dec, 2022
    - Oct, 2024
  • PRSSA
    Public Relations Student Society of America (PRSSA)
    Oct, 2019
    - Oct, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Jan, 2018
    - Oct, 2024

Experience

    • United States
    • Automotive
    • 1 - 100 Employee
    • Account Representative
      • Dec 2022 - Present

      • Greet customers with a warm and friendly demeanor, establishing a positive first impression • Engage with customers to understand their automotive needs, preferences, and budgetary considerations • Demonstrate in-depth knowledge of the Mercedes-Benz vehicle lineup, including features, specifications, and available options • Conduct thorough product presentations and test drives, highlighting the unique selling points of Mercedes-Benz vehicles • Provide personalized recommendations and expert advice based on customer requirements • Effectively communicate pricing, financing, and leasing options • Negotiate with customers to reach mutually beneficial agreements and close sales • Collaborate with the finance department to ensure accurate and efficient completion of sales transactions • Maintain a thorough understanding of current market trends, competitor offerings, and industry updates related to luxury automobiles • Meet and exceed monthly sales targets and performance metrics set by the dealership • Cultivate and maintain strong relationships with customers, ensuring exceptional after-sales service and fostering customer loyalty • Follow up with prospective customers to provide additional information and address any concerns or questions. • Collaborate with the sales team and management to develop sales strategies and achieve department goals • Adhere to all dealership policies, procedures, and ethical standards Show less

    • Sales & Marketing Director
      • Oct 2015 - Apr 2023

      • Excelled in initiating and meticulously managing the end-to-end sales process, consistently prioritizing customer satisfaction and surpassing expectations • Utilized exceptional negotiation skills to successfully market and sell classic and exotic cars for a prestigious luxury classic car restoration company • Demonstrated an outstanding track record of consistently meeting and exceeding sales quotas, consistently delivering exceptional results while receiving glowing feedback from satisfied customers • Established and currently maintain a thriving eBay store dedicated to selling both cars and parts, leveraging the platform's reach and accessibility to drive sales and expand the company's online presence • Represented the company as a valuable ambassador at major industry tradeshows and events, including SEMA and the New York Auto Show, effectively showcasing the brand's offerings and building valuable connections within the automotive community Show less

    • Construction
    • 1 - 100 Employee
    • Project Manager
      • Jun 2020 - Dec 2022

      • Spearheaded the sourcing, negotiation, and procurement of essential materials and equipment for a prominent commercial real estate development firm, ensuring optimal quality and cost-effectiveness throughout the process• Effectively managed and supervised a team of employees, demonstrating strong leadership skills while overseeing their work and coordinating schedules with subcontractors to ensure seamless project execution• Developed comprehensive task lists, effectively delegating responsibilities to team members and subcontractors, streamlining workflow and maximizing productivity• Demonstrated exceptional problem-solving abilities, efficiently identifying and resolving project discrepancies or challenges that may arise, ensuring minimal disruptions and maintaining project timelines• Masterfully prioritized and executed workflow, meticulously managing project timelines, resources, and deadlines to ensure efficient project completion while adhering to quality standards and client requirements Show less

    • Project Administrator Intern
      • Jun 2015 - Jun 2020

      • Actively contribute to the commercial building process, engaging from the initial stages of design and development to the successful delivery of the final product, ensuring a seamless and high-quality outcome• Skillfully solicit and negotiate bids from various contractors and vendors for project proposals, leveraging effective communication and strong negotiation skills to secure the most favorable terms and competitive pricing• Utilize analytical skills to create detailed spreadsheets and analyze bid data, enabling informed purchasing decisions that optimize cost-efficiency and align with project requirements• Assume a leadership role as an onsite foreman, guiding and supervising the construction team throughout commercial projects, ensuring adherence to safety protocols, timelines, and quality standards• Successfully sourced a reputable website designer and provider to spearhead a comprehensive website overhaul, enhancing the online presence and user experience of the company's digital platform Show less

    • United Kingdom
    • Individual and Family Services
    • CEO/Founder
      • Apr 2013 - Jul 2018

      • Successfully established and built my own automotive brand from the ground up, resulting in a profitable sale of the network • Demonstrated exceptional social media management skills by growing the Instagram account @Redline_Muscle to an impressive following of over 150,000 dedicated followers • Executed effective marketing strategies and produced compelling content and graphics specifically tailored for the automotive industry, capturing the attention and interest of enthusiasts and potential customers • Cultivated strong relationships with various companies in the automotive sector, collaborating on initiatives to enhance brand awareness and generate revenue through the sale of advertisements • Fostered valuable partnerships with influential figures in the automotive community, leveraging their reach and influence to expand the brand's exposure and connect with a broader audience Show less

Education

  • High Point University
    Master of Arts - MA, Communication and Business Leadership
    2020 - 2022
  • High Point University
    Bachelor's degree, Strategic Communications Major with a Marketing Minor
    2016 - 2020
  • Saint Joseph Regional High School
    High School Diploma
    2012 - 2016

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