Experience

Milestone Capital

• China
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Managing Director

  • Dec 2011 - Present

  Deal execution and portfolio management



McKinsey

• Engagement Manager

  • Nov 2006 - Nov 2011

  Recent work/projects have included:1.Developed business plan and IPO strategy for a local start-up company in new energy space2.Developed corporate strategy for a leading JV OEM3.Screened Chinese OEMs as potential partners and recommended partnership models4.Developed corporate strategy for a leading dairy company5.Redesigned Marketing & Sales organization and KPIs6.Assessed the distribution evolution and develop go-to-market options for a B2B company



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Apr 2002 - Sep 2006

  Lawrence has 5 years of working experience in Procter & Gamble China. He worked on 3 different categories (Laundry, Hair Care and Baby Care) and 4 brands (Tide, Pantene, Rejoice and Pampers). His last position was Pampers Brand Manager. His responsibility in P&G includes new initiative launch, marketing plan design and implementation, and communication and media plan development.