Search Engine Optimization Executive

• Jun 2022 - Present

Search Engine Optimization Consultant

• Mar 2022 - Present

SEM | SEO | SMM | PPC | ASO Strategist

• Sep 2020 - Mar 2022

I introduced a new strategy that I named "the power of the opposite" in the month of September 2020 with an anticipation of a totally different atmosphere in the market basing on the ever-changing behaviors of the audiences at play and the anticipation that many people will be looking at revival from the traumatic business year 2020. And in this strategy, I capitalized on selling my passion and information instead of marketing the services as provided for by the company. Well it was a challenge worthy of taking given its fruits. In February 2021, the coachlink platform (one of our clients I was directly handling) was awarded "the best online coaching platform in UAE" in the MEA Markets business awards, while as Rewind production fze, on the other hand, was named on the list of the "Top 25 Mobile Apps Development companies in UAE. My role mostly was to draft strategies, advice clienteles and co-workers about the required creatives, lead the digital branding of internal projects and most challenging clients, and manage a team of two (2) SEO specialists. I am integral in all Search engine marketing processes (SEM) which includes; Pay per click services (PPC), Search engine optimization (SEO), Social media marketing (SMM), and App store optimization (ASO). I am highly enthusiastic about research and data visualization with a great passion to learn and putting into play what I have learned to my benefit and so the organization. Show less

SEO Strategist and Specialist

• Nov 2019 - Mar 2022

As far as digital marketing is concerned; I am handling 3 tasks; Search engine marketing (SEM), Search engine optimization (SEO), and Social media marketing, and my roles are: - Participating in forming effective paid search campaign strategies, - Leading the keywords selection and audience targeting - Researching the most successful keywords/audiences, ad copy, and landing pages of competitors, - Ad optimization (optimizing campaigns for KPI, setting the start of campaign engagement, making sure ads and landing pages are congruent and easy to understand, and use conversion elements that convert more visitors into leads and sales) - Reporting on key metrics important to senior managers, like cost per lead, and revenue through which we can make data-driven decisions - Spearheading all SEO activities including engaging directly with clients, handling on-page tasks and off-page tasks for inhouse and clients websites - Analyzing client's goals and designing the marketing plan that works best for clients - Using effective search engine keywords in relevant places within the websites inhouse and client's - Suggesting and making changes in design, content, and links as per requirements. - Leading a team of 3 people, splitting and monitoring their tasks daily to ensure quality and relevance - Overseeing all social media strategies for over 18 clients - Working with developers, suggesting edits as per requirements to improve inhouse and Client's websites. Show less

Digital Marketing Executive

• Sep 2019 - Nov 2019

I specialized in attracting new clients through digital marketing on leading sites such as Google. One of my roles was to implement search engine optimization programs that get the company website to the top of search engines... organically. I used social media and reputation management programs to build and protect Ecotherm Middle East LLC reputation (Brand & Image) online. I specialized in developing and implementing proven marketing programs that deliver measurable result online or offline. I have proven knowledge of search engine optimization techniques and competitor analysis including optimizing on-page copy, off-page principles, and technical SEO. Show less

SEO | SEM | SMM part time

• Aug 2018 - Oct 2019

Maximized client profitability through broad-ranging digital marketing strategies and on-site optimization, backed by proven expertise to boost ranking on google search engines and partner platforms through a broad range of on-page and off-page methods of running SEO and content campaigns, through to Conversion Optimization. • Wrote and optimized content for the website and social networking accounts such as Facebook and Twitter • Tracked and analyzed website traffic flow and provide regular internal reports • Attained key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion. • Performed site-level optimization: improving site structure, page construction, compelling SEO copywriting, and updating metadata • Performed keyword research: keyword lists and content/keyword mapping • Took initiative in problem-solving • Supported internal Inbound Marketing team on digital campaigns • Took sole responsibility for various SEO campaigns where required. • Acted as evolving knowledge base for scalable link-building best practices • Benchmark competitors’ marketing efforts • Performed SEO maintenance regularly • Analyzing competitor backlink profiles • Hands-on experience in content management • Solid knowledge of SEO, keyword research, and Google Analytics • Ability to write great content for link-building opportunities. • Running activities periodically to engage our followers on social media • Improved engagement and conversions through social media. • Increased follower base on various Social Media platforms through organic means • Working experience of paid ads on any or multiple social media platforms. • Added and managed content, and maintain the website from time to time • Managing the LMS on the website and improve usability for the clients • Took on website improvement or modification activities as assigned, and ensure timely execution. Show less

SEO | SEM | SMM

• Jul 2017 - Aug 2019

Progressed through promotions throughout tenure with Twam; currently, serve as an Associate in the Digital Marketing Department and “right hand” to the branch project manager. Oversee first step Operations; Supervise up to 4 associates to ensure standards are met for customer service, quality, safety, and client satisfaction - Developed and implemented digital marketing strategies/campaigns across platforms (SMM, SEO, SEM ) optimized. - Planned, executed, and optimized across Google Ads, Facebook, Instagram, Twitter, YouTube, and LinkedIn, retargeting, influencer, an affiliate advertising campaigns. - Applied a strategy to the CRM data to optimize campaign targeting and performance leading to an increase in click-through rate - Created and managed monthly digital marketing calendar, including SEO/SEM activities, marketing database creation, email, social media and display advertising campaigns - Managed content on the brand’s website and social media channels and monitor performance through analytics and social monitoring tools. - Overseeing and managing organizations website, blogs, social media pages (Twitter, YouTube, Facebook pages), driving traffic and engagement. - Planned, executed, and measured experiments and conversion tests. - Collaborated with internal team across business units to create landing pages and optimized user experience and alignment of strategies, tactics, and outcomes. - Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - Instrumented conversion points and optimized user funnels. - Sourced and created compelling content through producing photo and video shoots, capturing content yourself - Actively engage with sponsors and combing their respective hashtags, listening for questions or concerns, and serving as the first touchpoint that many people have with the company - Evaluated emerging technologies - Provided thought leadership and perspective for adoption Show less

SEO | SEM | SMM Associate

• Jan 2016 - Jan 2017

• Ensuring that all content integrates with current SEO best practice as well as human readability. • Continual SEO development including keyword research, site optimization and outreach campaigns. • Developing Innovative marketing and promotion campaigns, • Expanding Brand recognition, • Creating reports detailing project updates, Performance information, and ongoing trends. • SEO Copy-writing • Reviewing and analyzing the company's website and sister companies' websites for areas that can be improved and optimized • Preparing detailed strategy reports • Identifying powerful keywords to drive the most valuable traffic • Writing powerful calls-to-action to convert visitors • Filling websites and other content with effective keywords • Writing effective SEO content for blogs, websites and social media accounts • Developed link building strategies • Analyzing keywords and SEO techniques used by competitors • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines • Responsible for evaluating the company's website for mobile performance and optimal search engine rankings • Developed unique content for a variety of company’s sites to improve presence and brand awareness Show less

SEO | SEM

• Feb 2015 - Jan 2016

• Reviewed and analyzed the company's website for areas that can be improved and optimized • Prepared detailed strategy reports • Identified powerful keywords to drive the most valuable traffic • Responsible for writing powerful calls-to-action to convert visitors • Filled websites and other content with effective keywords • Responsible for writing effective SEO content for blogs, websites and social media accounts • Developed link building strategies> • Analyzed keywords and SEO techniques used by competitors • Increased website traffic by 50% by creating and implementing an SEO strategy • Generated a 150% uplift in organic traffic to the website in 8 months • Optimized ad-copy, resulting in a higher quality score and a lower CPC. • Generated 40 leads and converted 40% into higher-value sales. Show less

Sales And Marketing Specialist

• Jan 2013 - Jan 2015

• Created successful marketing strategies to open branch hardware, resulting in sales at 90% of capacity for the first season • Managed 7 direct representatives and 2 representatives from different organizations • Initiated two successful marketing departments thus; business-to-consumer in two different industries. • Executed Facebook-based marketing program which resulted in a 22% increase of sales 14k fans and 12k unique email addresses. • Created successful marketing strategies to open branch hardware, resulting in sales at 90% of capacity for the first season • Managed 7 direct representatives and 2 representatives from different organizations • Initiated two successful marketing departments thus; business-to-consumer in two different industries. • Executed Facebook-based marketing program which resulted in a 22% increase of sales 14k fans and 12k unique email addresses.

Office clerk and data entrant

• Apr 2012 - Nov 2012

• Performed clerical and administrative duties including billing and record-keeping. • Accurately booked appointments for clients, including those with precise needs • Problem-solved in person and via telephone and maintained a positive and friendly atmosphere throughout interactions. • Performed clerical and administrative duties including billing and record-keeping. • Accurately booked appointments for clients, including those with precise needs • Problem-solved in person and via telephone and maintained a positive and friendly atmosphere throughout interactions.

Internship

• Feb 2012 - Mar 2012

Understanding new technical terms; Basic hardware installation; Basic understanding of web technologies; Leadership skills; Interpersonal and Research skills. etc. Understanding new technical terms; Basic hardware installation; Basic understanding of web technologies; Leadership skills; Interpersonal and Research skills. etc.