Lawrence Minei
Director of Marketing and Business Development at SCC Construction Management Group- Claim this Profile
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Bio
Experience
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SCC Construction Management Group
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Construction
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1 - 100 Employee
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Director of Marketing and Business Development
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Apr 2012 - Present
- Creation and categorization/archiving of proposals for construction project management and architectural work. New process has a 98% proposal completion rate in my oversight. - Completed 146 proposals, winning 70 projects (a 48% win rate over ~15 competing area firms). Acquired contracts increased 38% in first year; 48% overall increase since proposal re-development. - Opened new market into government contracts with the firm’s first multi-year, 60 location project. - Cultivated relationships with Woman's Business Enterprises (WBE) and Minority Business Enterprises (MBE). The collaboration with MWBE increased potential RFP acquisition by 10%. • Market research, analytics, competitor reviews, and strategic approach development for executive team. - Brand/asset development and management, ranging from promotional products, trade show assets, web development, mass media and media production, branded print materials, and business assets. - Asset management system implemented; maintained bespoke assets of completed projects. Show less
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Revolve Art+Design
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Garden City, NY
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Creative Director
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2010 - Present
• Comprehensive creative and marketing direction and execution for product development startup, including brand identity, e-commerce user flow, website design, and trade show demonstrations. • Market research and analytics to determine market viability for new medical equipment service. • Created/customized production vector graphics for market-ready product. • Collaborated with business director for integrated marketing approach to bring products to market. • Comprehensive creative and marketing direction and execution for product development startup, including brand identity, e-commerce user flow, website design, and trade show demonstrations. • Market research and analytics to determine market viability for new medical equipment service. • Created/customized production vector graphics for market-ready product. • Collaborated with business director for integrated marketing approach to bring products to market.
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Can You See It Marketing & Design
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Miller Place, NY
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Owner
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Jan 2001 - Present
Phoenix Eastern Medical Center // Marketing, Graphic Design // 2000-2016 Provided long-term brand development, marketing, and creative design services. Work included pharmaceutical labels, product packaging, print advertising, photography/editing, and web hosting/website setup requests. Frangeli Construction & Remodeling // Graphic Design and Marketing // 2009-2013 Implemented initiatives for penetrating static markets using new media and graphic design development. Free Flight Music / Reynard Burns Publishing // Graphic Design, Advertising // 2005-2013 Creative design services included logo development, advertising, CD design, business/trade material components, music jackets. Brooklyn Academy of Music // Video Design // 2003-2005 Video editing and DVD authoring for all performances during the 2003 and 2004 BAM Next Wave Festivals for promotional viewing. Other clients include: Laff Staff Foundation; No Worries Gear; Total Systems Education; Team Dawg Show less
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Bussani Mobility
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United States
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Automotive
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1 - 100 Employee
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Marketing Director
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Jan 2008 - Jan 2010
Market research and strategic approach for targeted market of 3.7 million people; management of all sales leads for the New York and Long Island stores to focus market initiatives. Developed and/or managed all creative asset production, including web and print marketing, mass media production, social networking, trade products, and media production. Managed and developed strategies for successful trade show, open house, and special event organization. Open house events included 30 vendors and 15 workshops, and increased sales leads by 28%. An open house event cleared the monthly sales quota over a two-day period. Created and edited all photography and videography content, as well as product and customer promotional content. Organized promotional asset library for reuse of created content. Show less
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Bussani Mobility
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United States
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Automotive
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1 - 100 Employee
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Sales Representative, Graphic Designer
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2004 - 2007
• Responsible for sales territory of over 345,000 potential clients, while also maintaining specialist certification, selling high-end and specialized adaptive vehicles to the disabled community. • Created new sales territory strategy for Suffolk County, which averaged a monthly profit of $40,000. • Developed and managed internet sales portal for new and used van sales (including all photography and technical/mechanical specifications), increasing leads on new van sales by 25%. • Partnered with other local and national medical equipment providers, vehicle dealerships, and outreach nonprofits, to increase untouched resource base. Provided in-service education to hospital and rehab center staff about technological advancements and driver training. • Creation of print materials and statistical tracking measures for greater sales team. Show less
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Education
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New York Institute of Technology-Old Westbury
Bachelor of Arts (B.A.), Graphic Arts and 3D Animation -
Suffolk County Community College
Associate of Arts and Sciences (AAS), Illustration and Fine Arts -
School of Visual Arts
Advertising