Lawrence Minei

Director of Marketing and Business Development at SCC Construction Management Group
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Contact Information
us****@****om
(386) 825-5501
Location
Miller Place, New York, United States, US

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Experience

    • Construction
    • 1 - 100 Employee
    • Director of Marketing and Business Development
      • Apr 2012 - Present

      - Creation and categorization/archiving of proposals for construction project management and architectural work. New process has a 98% proposal completion rate in my oversight. - Completed 146 proposals, winning 70 projects (a 48% win rate over ~15 competing area firms). Acquired contracts increased 38% in first year; 48% overall increase since proposal re-development. - Opened new market into government contracts with the firm’s first multi-year, 60 location project. - Cultivated relationships with Woman's Business Enterprises (WBE) and Minority Business Enterprises (MBE). The collaboration with MWBE increased potential RFP acquisition by 10%. • Market research, analytics, competitor reviews, and strategic approach development for executive team. - Brand/asset development and management, ranging from promotional products, trade show assets, web development, mass media and media production, branded print materials, and business assets. - Asset management system implemented; maintained bespoke assets of completed projects. Show less

  • Revolve Art+Design
    • Garden City, NY
    • Creative Director
      • 2010 - Present

      • Comprehensive creative and marketing direction and execution for product development startup, including brand identity, e-commerce user flow, website design, and trade show demonstrations. • Market research and analytics to determine market viability for new medical equipment service. • Created/customized production vector graphics for market-ready product. • Collaborated with business director for integrated marketing approach to bring products to market. • Comprehensive creative and marketing direction and execution for product development startup, including brand identity, e-commerce user flow, website design, and trade show demonstrations. • Market research and analytics to determine market viability for new medical equipment service. • Created/customized production vector graphics for market-ready product. • Collaborated with business director for integrated marketing approach to bring products to market.

    • Owner
      • Jan 2001 - Present

      Phoenix Eastern Medical Center // Marketing, Graphic Design // 2000-2016 Provided long-term brand development, marketing, and creative design services. Work included pharmaceutical labels, product packaging, print advertising, photography/editing, and web hosting/website setup requests. Frangeli Construction & Remodeling // Graphic Design and Marketing // 2009-2013 Implemented initiatives for penetrating static markets using new media and graphic design development. Free Flight Music / Reynard Burns Publishing // Graphic Design, Advertising // 2005-2013 Creative design services included logo development, advertising, CD design, business/trade material components, music jackets. Brooklyn Academy of Music // Video Design // 2003-2005 Video editing and DVD authoring for all performances during the 2003 and 2004 BAM Next Wave Festivals for promotional viewing. Other clients include: Laff Staff Foundation; No Worries Gear; Total Systems Education; Team Dawg Show less

    • United States
    • Automotive
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2008 - Jan 2010

      • Market research and strategic approach for targeted market of 3.7 million people; management of all sales leads for the New York and Long Island stores to focus market initiatives. • Developed and/or managed all creative asset production, including web and print marketing, mass media production, social networking, trade products, and media production. • Managed and developed strategies for successful trade show, open house, and special event organization. Open house events included 30 vendors and 15 workshops, and increased sales leads by 28%. An open house event cleared the monthly sales quota over a two-day period. • Created and edited all photography and videography content, as well as product and customer promotional content. Organized promotional asset library for reuse of created content. Show less

    • United States
    • Automotive
    • 1 - 100 Employee
    • Sales Representative, Graphic Designer
      • 2004 - 2007

      • Responsible for sales territory of over 345,000 potential clients, while also maintaining specialist certification, selling high-end and specialized adaptive vehicles to the disabled community. • Created new sales territory strategy for Suffolk County, which averaged a monthly profit of $40,000. • Developed and managed internet sales portal for new and used van sales (including all photography and technical/mechanical specifications), increasing leads on new van sales by 25%. • Partnered with other local and national medical equipment providers, vehicle dealerships, and outreach nonprofits, to increase untouched resource base. Provided in-service education to hospital and rehab center staff about technological advancements and driver training. • Creation of print materials and statistical tracking measures for greater sales team. Show less

Education

  • New York Institute of Technology-Old Westbury
    Bachelor of Arts (B.A.), Graphic Arts and 3D Animation
    1997 - 2001
  • Suffolk County Community College
    Associate of Arts and Sciences (AAS), Illustration and Fine Arts
    1995 - 1997
  • School of Visual Arts
    Advertising
    1992 - 1993

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