Lawrence M.
Direct Sales Manager-Uganda at SPOUTS International- Claim this Profile
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Bio
Credentials
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Diploma in professional marketing
CIM | The Chartered Institute of MarketingJul, 2022- Nov, 2024 -
Managing brands
CIM | The Chartered Institute of MarketingJul, 2022- Nov, 2024 -
Marketing and digital strategy
CIM | The Chartered Institute of MarketingAug, 2021- Nov, 2024 -
Innovation in marketing
CIM | The Chartered Institute of MarketingJul, 2021- Nov, 2024 -
Innovation in marketing
CIM | The Chartered Institute of MarketingJul, 2021- Nov, 2024 -
CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024 -
Certificate in professional marketing (digital marketing)
CIM | The Chartered Institute of MarketingJul, 2018- Nov, 2024
Experience
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SPOUTS International
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Uganda
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Manufacturing
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1 - 100 Employee
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Direct Sales Manager-Uganda
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Jun 2023 - Present
Job purpose. Responsible for developing and implementing a commercial sales strategy to meet annual sales targets. Duties and Responsibilities 1. Lead on the development of the commercial sales strategy and budget to ensure commercial sales targets are met on an annual basis, working with the Country Director and global management to ensure alignment with overall client’s strategy 2. Responsible for execution of the commercial sales strategy across Uganda o Work with members of the direct sales team (area sales managers, team leaders, sales agents) to ensure strategy is implemented correctly and is meeting set targets o Manage the commercial sales budget, ensuring controls on expenses and good return on investment for sales activities 3. Work with the Marketing department to align marketing activities to the commercial sales strategy to ensure there is synergy to meet sales targets 4. Report on commercial sales performance to country and global management o Provide regular updates on number of sales, trends within sales o Re-forecast sales and targets based on performance to date; align with relevant departments including production and marketing to ensure significant changes in strategy or targets are communicated clearly o Monitor performance of the different sales channels the client uses and provide guidance on whether to continue with channels or not based on profitability 5. Manage the sales team to ensure high performance and retention o Provide direct supervision to area sales managers o Monitor performance of sales team against sales targets o Develop recruitment forecast for direct sales team based on the commercial sales strategy, working with HR to ensure recruitment is completed in a timely manner o Provide training and training-of-trainers to the direct sales team to ensure strong product knowledge and ability to sell according to the client’s sales techniques Show less
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GRACE Clean Energy & Water Ltd.
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Uganda
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Renewable Energy Power Generation
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1 - 100 Employee
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Senior sales/Business Development Manager
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Dec 2022 - Jun 2023
Managing and motivating all employees at different levels supporting with sales leads and training the sales team. leading by example and excel at closing large purchase/sales orders; • Educating and convincing existing and prospective customers to purchase our water treatment systems solutions and back up power systems. Identifying opportunities to increase B2B sales and submit proposals and quotations; • Leading the implementation of a new sales strategy, diversifying our client base; • Answering customers’ questions regarding product pricing, availability, product features and benefits; • Preparing relevant case studies to fully illustrate the advantages – time and costs savings - of our products versus buying bottled water along with the added benefits of drinking clean water; • Highlighting the importance of buying into a healthy lifestyle and emphasize each product’s features to show how our solutions can create a cost-savings and health enhancement solution; • To Market philanthropic Good Water and Good Energy Project initiatives and recruit co-sponsors for our CSR programs; • Meet or exceed monthly, quarterly and annual sales quotas. • Maintain contact lists and follow up with customers to maintain an excellent working relationship. We presently work with VTiger CRM software, • Assist the CEO in the execution of viable and effective sales and marketing strategies. Monitor the effectiveness of implemented strategies. Show less
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Movit Products Limited
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Uganda
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Personal Care Product Manufacturing
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300 - 400 Employee
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Territory Sales Manager
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Jan 2021 - Dec 2022
Distributor management, Route to market planning and implementation, relationship management, sales team management, channel and category development, target management, market intelligence, competitor analysis, new customer acquisition and retention, business growth and attaining stakeholders value. Distributor management, Route to market planning and implementation, relationship management, sales team management, channel and category development, target management, market intelligence, competitor analysis, new customer acquisition and retention, business growth and attaining stakeholders value.
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Sales Supervisor
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Sep 2018 - Dec 2020
Implementation of sales strategy, supervision of sales team, coaching, training /customer support, acquisition and retention, /competitor analysis and sale target management, stakeholders management, sales analysis and representation of company corporate reputation.
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Direct Sales Representative
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Apr 2012 - Nov 2018
Distribution of goods, marketing and sales, customer service, relationship management, overall representation of the company.
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Feild merchandiser/marketing
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Apr 2010 - Apr 2012
I was Responsible for creating visibility, availability, New product listing, demand creation, customer service, after sales services, increasing product usage rate etc.Achievements.1. increased Unilever product visibility by 30% in 2 yrs2. introduced and listed new products like OMO 14 days in the market and increased omo market share by 25% In one year.3. improved trade marketing practices through modern trade and retail merchandising 4. increased distributor economic coverage by 50% through creation new outlets.5. increased distributor secondary sales by 30% in 2 yrs. Show less
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Education
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2021 - 2022
CIM | The Chartered Institute of Marketing
Diploma in professional marketing, Business, Management, Marketing, and Related Support Services -
2018 - 2021
Kyambogo University
Bachelor of Business Administration - BBA, (Marketing) -
2017 - 2018
CIM | The Chartered Institute of Marketing
Certificate in professional marketing (Digital marketing) (HL), Business, Management, Marketing, and Related Support Services -
2010 - 2012
Uganda Institute of Information and Communications Technology
Diploma, Business Administration (Accounting option)
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