Experience

NUS School of Continuing and Lifelong Education (SCALE)

• Singapore
• Higher Education
• 1 - 100 Employee

• • Jan 2020 - Present

• • Jan 2017 - Dec 2019



EASB East Asia Institute of Management

• Marketing Manager

  • Oct 2013 - Dec 2016

  • Lead and manage 3 staff to deliver effective marketing support functions • Propose effective marketing campaign to generate leads • Play the role of corporate branding custodian and ensure corporate identity and branding guideline are adhered to at all times both locally and regionally • Effective execution of marketing outreach plans comprises of Above-The-Line, Below-The-Line, Digital, Social Media and Events etc • Draft out detail timeline and action plans to ensure smooth execution of campaigns • Able to multi-task, work under tight timeline and flexible enough to react to situations • Able to communicate well and provide good customer service to internal clients • Conduct research on scanning competitors activities and industry movement • Work closely with various stakeholders, vendors or contractors to ensure smooth execution within given timeline and requirements • Track and review campaign outcome and propose improvement plans for future campaign Show less



NTUC LearningHub

• Singapore
• Professional Training and Coaching
• 300 - 400 Employee

• • Oct 2008 - Oct 2013

  • Provide product marketing support for strategic business units• Product marketing support functions include: Propose effective marketing campaign to generate leads, create creative marketing collaterals, roadshows and events management and competitor studies etc• Target audience includes: heart-landers seeking English literacy training, blue collar workers seeking vocational skills and PMEs seeking softskills etc• Liaise with creative agency, advertising agency, media agency and vendors for advertising and production of marketing collaterals • Responsible on implementing creative marketing campaign, track campaign ROI and review for effectiveness• Interview trainees and profile their testimonial in editorials and advertorials• Study target audience profile and proposed effective publication for advertising• Communicate with creative agency to come out with attractive write-up and design layout for advertorial• Conceptualize, manage and execute roadshows and events effectively• Plan effective pre-event publicity and generate awareness using above-the-line and below- the-line marketing tactics Show less

• • Nov 2003 - Oct 2008

  • Liaise with internal clients on managing building and facilities management• Manage tendency agreement for company’s properties• Responsibe of equipment maintence and contract renewal in the area of electrical, fire safety, telephone line, security and cleaning etc• Handle the procurement or leasing of office and training instution equipments such as telephones, stationeries, LCD projectors, projector screen, classroom tables and chairs and copier machine etc• Handle facilities expansion project such as leasing of new offices or training classroom units, renovate and set up infrastructure, coordinate the entire renovation project and shifting of staff to new office• Possess good negotiation skills, meticulous and strong project management skills• Played a vital role in ensuring low maintenance cost, fast turn around of new facilities expansion to aid in consistent organizational growth Show less



Inovis Consultancy Services

• Ethiopia
• Telecommunications
• 1 - 100 Employee

• Marketing and Training Executive

  • Jan 2003 - Oct 2003

  • Promote MOM subsidized entrepreneurial course to individual who wish to start up own business • Liaise with training centre owner and book training classroom for conducting of courses • Prepare the necessary training course materials and equipments required for the training • Contact all the trainees and confirm their attendance on attending the training • Provide support on the classroom set up and prepare certicate for student who have completed the course • Gather all the documents required to make claims with Singapore National Employers Federation (SNEF) • Conduct presentation to corporate client and promote educational CD on learning conversational mandarin Show less