Experience

BIOEAST

• China
• Biotechnology Research
• 1 - 100 Employee

• Global Marketing Specialist

  • Oct 2022 - Present

  Bioeast - One-Stop Supplier of IVD Raw Materials. Bioeast - One-Stop Supplier of IVD Raw Materials.



AICHEK- A Bioeast Company

• China
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Global Marketing Specialist

  • Oct 2022 - Present



Morphogo

• China
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Gloabl Marketing Specialist

  • Mar 2021 - Oct 2022

  Zhiwei is a high-tech company specialized in artificial intelligence(AI)-aided morphological examination and pathological diagnosis. The AI-aided Morphogo bone marrow cell morphology analysis and diagnosis system developed by Zhiwei, is able to automatically generate digital smears by scanning traditional bone marrow aspirate smears and digitally store all information of the smears. Market Research and Brand Building - Conducted comprehensive market research to identify target audiences, industry trends, and competitors, informing effective marketing strategies. - Developed data-driven marketing campaign proposals and brand building proposals, resulting in increased customer engagement and brand loyalty. - Collaborated with cross-functional teams to redesign the official website, ensuring an improved user experience and increased online exposure. Digital Marketing - Managed both domestic and international digital marketing initiatives, maximizing brand visibility and driving lead generation. - Leveraged exceptional copywriting and design skills to create compelling content, including posters and engaging daily updates for WeChat Official Account and LinkedIn. - Executed targeted campaigns to expand the company's online presence, resulting in increased website traffic and customer acquisition. - Produced captivating video materials to support diverse marketing activities, including promotional videos, product introductions, and bilingual content. Exhibition - Orchestrated successful domestic and international exhibitions, from booth applications to vendor selection, ensuring a seamless and impactful presence. - Actively participated in trade shows, gathering valuable market information and networking with industry professionals. - Utilized insights from exhibitions to inform strategic decision-making and enhance market positioning. Show less