Lawrence Broome

Franchise Business Consultant at Roy Rogers Restaurants
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Contact Information
us****@****om
(386) 825-5501
Location
Hollywood, Maryland, United States, US

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5.0

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Gene Sim

I had the pleasure of working side by side with Larry at Potbelly Sandwich Works. Larry is one of the hardest working people I know with a high level of professionalism and enthusiasm for what he does. I would recommend him for any company.

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Experience

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Franchise Business Consultant
      • Mar 2019 - Present
    • United States
    • Veterinary Services
    • 700 & Above Employee
    • Practice Manager
      • Feb 2018 - Mar 2019
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Manager
      • Nov 2016 - Mar 2019
    • General Manager
      • Apr 2016 - Apr 2018
    • United States
    • Restaurants
    • 700 & Above Employee
    • Area Manager
      • Dec 2014 - Apr 2015

      Multi-unit operator for 5 locations in the Washington D.C. suburbs. Provided leadership, coaching and direction to the shops through people development. Held Teams accountable for delivering results through appropriate staffing and improved attention to customer service. • Reversed negative sales trends in Waldorf market through staffing and training. Unit sales up +11% to PY and profit improved by +6% over same period. • Recruited and developed a bench of GM candidates with goal of upgrading current management staff. Show less

    • United States
    • 1 - 100 Employee
    • District Manager
      • May 2011 - Dec 2014

      Multi-unit operator for 10 locations totaling over $10 million in sales revenue. Provided leadership, coaching and direction to the shops through people development. Planned and set goals for each shop to improve shop operations and maximize long-term sales and profitability. Held Teams accountable for delivering results in all aspects of People, Customer, Sales and Profit through coaching. • Exceeded key metrics year over year in the areas of Sales to Budget (+10.3% - FY ’13 portfolio), Sales to Prior Year (+20.9%), Profit to Budget (+9.4%) and Profit to Prior Year (+41.0%). • Delivered a low turnover and came in 22% below the company target in 2013 • Played a pivotal role in the promotion of a General Manager to the District Manager position • Developed and Promoted 6 General Managers to the position of Training Leader • Trained and Developed 8 people from the Shop Associate level all the way up to Assistant Manager level – Four of whom were promoted to General Manager • Recipient of Most Improved Sales over PY for the BWI airport location • Successfully opened 4 new shops in the Eastern Zone to an average of 17% above proforma Show less

    • Licensed District Manager
      • Oct 2009 - May 2011

      Managed a District of 46 Licensed Concept and Franchise locations in 6 states in the Mid-Atlantic. Ensured Licensee and Franchisee compliance to company directives and expectations to include observation of standards, marketing, sales and profit and maintaining brand. Liaison between licensed store management, district management and Starbucks programs. • Opened 1st SBC concept at Duke University to above Performa expectations. • Developed professional relationships with corporate VP to maintain brand integrity throughout concept bankruptcy and subsequent closure. • Oversaw the successful launch of over a dozen new marketing promotions that included new product introductions Show less

    • United States
    • Retail
    • 700 & Above Employee
    • District Manager
      • Nov 2000 - Dec 2009

      Multi-unit operator of up to 18 locations in the Maryland/Delaware/Washington D.C. Area. Managed all levels of the business including setting district goals and action plans, leadership development in the shops and implementation of company programs at the shop level by motivating shop teams to develop and implement actions plans that meet operational and organization objectives. • Successfully opened over 40 new shop locations • Played a pivotal role in the promotion of 4 General Managers to the District Manager position • Became a DM training leader and trained 6 internal and external District Managers • Helped develop a program to reduce new store opening times by 3 weeks and reduce average new store opening expenses of over $30,000 • General Manager since 1996 • Zone District Manager of the Year – 2002 • Regional Profit to Plan Award – 2001 Show less

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