Lawrence Binns

Founder/CEO at Aviate Aviation
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • French Limited working proficiency
  • English Full professional proficiency

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Vicki Laszlo

I've had the pleasure to work with Lawrence on a number of projects at Starbucks and at Twitter. Lawrence always delivers and exceptional product with exceptional service. I can reach out to him for anything and it will happen, on time and on budget. I always look forward to our next project together.

Fernanda Colantonio

I have had the opportunity to work with Lawrence on several projects, at each occasion Lawrence was very prompt, thorough, and professional. He is steadfast in earning trust and finding the best solution for the opportunity. He is tenacious, plays to win for his clients and is very genuine with his approach. Always a pleasure to work with.

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Experience

    • Canada
    • Airlines and Aviation
    • 1 - 100 Employee
    • Founder/CEO
      • Jan 2020 - Present

      Aviate Aviation is a global business aviation company, offering a wide range of comprehensive services. Unlike many aviation companies, we take a unique, boutique approach to private aviation. Aviate Aviation is a global business aviation company, offering a wide range of comprehensive services. Unlike many aviation companies, we take a unique, boutique approach to private aviation.

    • Director Of Business Development
      • Nov 2016 - Nov 2019

      MARS (My Aircraft Reporting System) is an intuitive global Web Application designed for private and fractional aircraft owners, flight departments, and charter operators. Each aircraft has a micro site of its' own to view and report on operational expenses, flight activities, and charter revenue providing owners with the ability to generate accurate profit loss statements. The program manager has complete control of the information and has the ability to update owners profiles and aircraft details. Dealing with the largest global ( U.S and Europe) aircraft charter and management organisations, helping them streamline and improve their day to day operations. Working closely with these organisations, to help them market and promote their companies within the private aviation sector worldwide. Show less

    • VP
      • Sep 2012 - Nov 2015

      Develop targeted marketing and promotional strategies to attract new customers, boost retention, and increase sales & revenue. Handle all major existing clients, develop new business, work on growth of existing clients, continuing servicing clients that I have worked with for 6 years, including Starbucks Coffee Canada, and Spin Master Toys, Entertainment One Music to name a few. Development of social media across all platforms for multiple clients. Helping with the creative process and CPG for Blonde Roast and VIA campaigns, creation and fulfillment of the projects for Starbucks. Also working in the entertainment field as the L.A agent for two script writers ( full length feature and television) Currently scripts are being considered by Endeavour and ICM. Show less

    • Co-producer and Marketing/Advertising
      • Aug 2012 - May 2015

      Ongoing show production and sponsorship and marketing with Unique Lives.. Worked on the President Bill Clinton event in Denver in 2012 and presented and co-produced the Hilary Clinton show in Toronto Ongoing show production and sponsorship and marketing with Unique Lives.. Worked on the President Bill Clinton event in Denver in 2012 and presented and co-produced the Hilary Clinton show in Toronto

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • VP , Senior Account Director
      • Aug 2010 - Aug 2012

      Some of my role includes taking care of FOXX existing clients, and developing new large brand clients, such as Teriyaki Experience and other retail clients. Managing and developing Starbucks ( along with the client) new campaigns and “Canadianizing” the marketing and design As VP, taking care of every day affairs, client visits, and making sure clients projects are running on schedule, and any other needs, always maintaining excellent customer relations Some of my role includes taking care of FOXX existing clients, and developing new large brand clients, such as Teriyaki Experience and other retail clients. Managing and developing Starbucks ( along with the client) new campaigns and “Canadianizing” the marketing and design As VP, taking care of every day affairs, client visits, and making sure clients projects are running on schedule, and any other needs, always maintaining excellent customer relations

  • FIT PARENT MAGAZINE
    • Toronto, Canada Area
    • Advertising and Marketing Manager
      • May 2008 - May 2010

      My position at the magazine was Advertising Sales, Distribution, marketing, mail house logistics The magazine was very celebrity based, Rosanna Arquette was the L.A Editor in Chief, Co-ordination of photo shoots and editorial base for the magazine each issue Developed the distribution of this publication across Canada and the U.S, bringing its distribution numbers to 185,000, highest in Canada for a free, high end, publication Most importantly, I negotiated the distribution of Fit Parent Magazine into Loblaw, to be carried across 450 stores in its pharmacy department. Negotiated other distribution points for the magazine, and many other parent and kid-centric companies that would fit perfectly for the publication. Developed very strong relationships with companies for advertising, distribution and excellent products that were perfect for any editorial needs that the magazine would have, including Starbucks Coffee Canada. Show less

  • Unique Lives and Experiences
    • Toronto, Canada Area
    • Co-producer
      • Mar 2007 - Feb 2008

      Worked with Unique Lives as co-producer. During this time, I coordinated with major Canadian ( Roy Thomson Hall) and U.S. venues (Denver, San Diego, etc.), working as co-producer and organizer for all of the celebrities who were part of each season, including Robert Redford, Shirley Maclaine, Maya Angelou, Lily Tomlin, Jane Fonda, Geena Davis, and many others. Produced and helping obtain sponsorship for President Bill Clinton event in Denver, December 2012 Launched the Hilary Clinton event in Toronto My responsibilities varied from helping develop sales for all events, developing advertising campaigns to drive sales within each city Show less

  • Display Graphics Agency
    • Toronto, Canada Area
    • Account Executive and Client Relations
      • Mar 2004 - May 2007

      Acquired Starbucks as a client, serviced the client in all areas Maintained solid relationships with past clients, resulting in excellent business growth from previous years. Marketing implementation with all major clients to help initiate growth in their business at retail level Maintained relationships with accounts such as Loblaws, National Grocers, Labatt, Saatchi and Saatchi Advertising, Fairweather and Braemar. Developed marketing strategies with clients directly, to create new campaigns for Loblaws and National Grocers. Worked on development of Loblaw Quebec online marketing campaign for Health and Beauty (1st launch of online marketing ever in Quebec) Show less

  • GFT Mode Canada
    • Toronto, Canada Area
    • National Sales Manager, Valentino and Ungaro
      • Oct 2000 - Mar 2004

      National Sales Manager- Valentino and Giorgio Armani Collections for Canada Built a large client base within Canada with all major retailers, including Holt Renfrew and Harry Rosen, and other high end clients. Familiarisation meetings with retailers, for new collections that were released every season. Meetings in New York each season to buy the collection for Canadian marketplace. Orchestration of trade and fashion shows and marketing for each collection under the GFT umbrella. Opened doors to many new clients who had never represented such haute couture lines in the past. Show less

Education

  • York University
    B.A Sociology and Film, Film/Cinema/Video Studies

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