Lawrence Barchard

Ecommerce Project Manager at cocokind
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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Experience

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Ecommerce Project Manager
      • Mar 2020 - Present

      - Email - Site Q&A - Site Optimization - Assist in digital initiatives ( SEO, product launches, site design, UX) - Product launching - A/B test site features - Manage product subscriptions - Email - Site Q&A - Site Optimization - Assist in digital initiatives ( SEO, product launches, site design, UX) - Product launching - A/B test site features - Manage product subscriptions

    • United States
    • Cosmetics
    • 1 - 100 Employee
    • Ecommerce Specialist
      • Oct 2018 - Feb 2020

      - Managed and maintained four brands on DTC (Kaja, I Dew Care, Nooni, and Pony Effect). - Optimized SEO and ADA compliance. - Planned web merchandising and implemented promos increasing AOV by 52% over a weekend timeframe. - Spearheaded email designs and supported the Social Team by coordinating content for web and social. - Collaborated with the marketing team on campaigns, e-mail, social media promotions, and PR gifting. - Aligned with the Creative Team for assets keeping the site fresh and current. - Worked closely with Supply Chain to ensure security on upcoming promos/campaigns. - Ensured that customer service was at the forefront. - Supported Amazon channels being the main POC. Show less

  • Freelancer
    • San Francisco Bay Area
    • UX/UI Designer
      • Feb 2017 - Oct 2018

Education

  • Designlab
    Certification, UX/UI Design
    2016 - 2017

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