Lawrence Barchard
Ecommerce Project Manager at cocokind- Claim this Profile
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Bio
Experience
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cocokind
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United States
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Consumer Goods
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1 - 100 Employee
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Ecommerce Project Manager
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Mar 2020 - Present
- Email - Site Q&A - Site Optimization - Assist in digital initiatives ( SEO, product launches, site design, UX) - Product launching - A/B test site features - Manage product subscriptions - Email - Site Q&A - Site Optimization - Assist in digital initiatives ( SEO, product launches, site design, UX) - Product launching - A/B test site features - Manage product subscriptions
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Memebox Corporation
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United States
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Cosmetics
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1 - 100 Employee
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Ecommerce Specialist
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Oct 2018 - Feb 2020
- Managed and maintained four brands on DTC (Kaja, I Dew Care, Nooni, and Pony Effect). - Optimized SEO and ADA compliance. - Planned web merchandising and implemented promos increasing AOV by 52% over a weekend timeframe. - Spearheaded email designs and supported the Social Team by coordinating content for web and social. - Collaborated with the marketing team on campaigns, e-mail, social media promotions, and PR gifting. - Aligned with the Creative Team for assets keeping the site fresh and current. - Worked closely with Supply Chain to ensure security on upcoming promos/campaigns. - Ensured that customer service was at the forefront. - Supported Amazon channels being the main POC. Show less
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Freelancer
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San Francisco Bay Area
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UX/UI Designer
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Feb 2017 - Oct 2018
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Education
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Designlab
Certification, UX/UI Design