Denis Lavreniuk

B2B Marketing Manager at Omnic Consulting Group
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us****@****om
(386) 825-5501

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • B2B Marketing Manager
      • May 2022 - Present

      Enterprise clients | ABM marketing | B2B lead generation | Nurturing (EMEA, MENA) 📍conducted market research (customers, competitors, contractors, countries) to define further marketing & sales strategy and divide audience into segments 📍created unique selling proposition for each segment 📍created database with 3000+ of the most relevant contacts who are decision makers 📍generated 10+ meetings per month via LinkedIn | Email | Cold-calling 📍generated 5+ inbound leads per month via website and content marketing 📍created content: 5+ case studies and 10+ SEO articles 📍collaborated with niche bloggers and communities to increase brand awareness of the Omnic Show less

    • Advertising Services
    • 1 - 100 Employee
    • Self Employed
      • Nov 2021 - Feb 2022

      · Data Research · Pre-targeting · Outbound sequences · Voice calls · Analysis · Lead Nurturing · Data Research · Pre-targeting · Outbound sequences · Voice calls · Analysis · Lead Nurturing

    • Estonia
    • Information Technology & Services
    • 1 - 100 Employee
      • Oct 2020 - Nov 2021

      • created a general plan of Outbound campaigns for each product. It includes: the number of campaigns per month, deadlines, target audience, goals, reasons for writing, materials that are needed from marketing, etc.• created content for some Outbound campaigns• Anti-spam settings and set up the lemlist service for sending letters• Developed LinkedIn account manually and used it as an alternative tool to contact with potential clients• created the necessary fields in crm that allow to see the results of Outbound campaigns Show less

      • Oct 2020 - Oct 2021

      • team management and hiring • created accounts in Snov.io, Sales navigator, Quickmailvalidator, Hunter.io and figured out how to use such tools for searching • built and described a contact validation process• checked the contacts that were founded for Outbound campaignsMarketing department (Team-lead). Responsibilities:• created marketing strategy and was the initiator of the strategic session• synchronized marketing department with the lead generation department, research managers, sales with the help of different tools (meetings, software connection, task tools) • Created and integrated "Master-plan", Excel file to control my team. Show less

      • Aug 2019 - Sep 2020

      Email marketing:• transferred email marketing from a software that did not even provide analytics to the Sendpulse• installed DKIM, SPF, DMARC certificates to increase email deliverability• installed Postmaster to track domain ranking• spread the company's mailings into 3 domains: 1st corporate for sending internal letters and communication with clients, 2nd for marketing mailings, 3rd for Outbound campaigns• removed the company's domain from the "Bad" status to the "Good" status using the "smart warming up" of the domain• validated the contact database and created a procedure for validating emails. Now emails are validated every 3 months.• created a cheklist for creating and checking letters before sending. Now marketers use the SpamTester service to check text for spam words and the Mail-tester service to check the message as a whole• created a trigger mailing list to reanimate the "dead" base• created trigger mailings that start after downloading the lead magnet• integrated Facebook and Sendpulse using the Apix-drive service• integrated CRM system and Sendpulse.• installed pop-ups on the company's website, which also launch trigger mailings Youtube channel development:• created a content plan• wrote a script for the channel trailer• gathered videos into playlists• created a checklist with the steps which must be done before publishing. It includes: correct description under the video with keywords, correct title, tags, pinned comment, 48 hour rule after the video is published, etc.• purchase of links, comments, likes• work with speakers and film crew• channel designResult: 2000 target channel subscribers Facebook and Instagram ads:• collecting leads for webinars• an increase in the traffic of the company's websites• video promotion implemented analytics in bitrix24Content marketing and company blog development Show less

      • Dec 2017 - Aug 2019

      • promoted 4 products of the company: ABM MarketPlace, ABM Digital Distribution, ABM Cashflow, ABM Rinkai TMS• organized webinars on the Clickmeeting platform. Organized over 20 webinars with an average attendance of 70 target b2b clients. Maximum result - 150 (for that moment it was a new record for the company).• Created email templates to invite leads on the webinar.• Prepared posts for publication in facebook groups. Prepared creatives to launche targeted advertising.• Search and control of contractors for SEO-promotion and Google Adwords• Writing industry articles. The best articles were published on ain.ua. (You can see an example below)• Create lead magnets to generate leads and build a sales funnel.• Lead Magnet: Distribution Market Research (Can see ti below) • Writed press releases and cases after project completion• Power Point Presentation Design• Creation of landing pages on Tilda (Can see ir below)• Participation in the preparation of offline events• Placing information on the company's website (client logos, articles, congratulations, product pages, webinar announcements) The main achievement - since August 2019, we have been offered the position of responsible for the development of Digital directions and department. Show less

    • Сооснователь
      • Jun 2015 - Dec 2017

      - придумывание головоломок и заданий для квестов (квесты входили в ТОП-10 Киева) - обучение персонала по работе с клиентами (обучил 5 человек) - организация промо-акций - работа "оператором" квест-комнаты (провел более 500 игр) - ведение социальных сетей VK, Facebook, Instagram - настройка таргетированной рекламы VK Главное достижение - построение прибыльного бизнеса и постоянная генерация позитивных отзывов клиентов с упоминанием моего имени в роли "классного оператора". - придумывание головоломок и заданий для квестов (квесты входили в ТОП-10 Киева) - обучение персонала по работе с клиентами (обучил 5 человек) - организация промо-акций - работа "оператором" квест-комнаты (провел более 500 игр) - ведение социальных сетей VK, Facebook, Instagram - настройка таргетированной рекламы VK Главное достижение - построение прибыльного бизнеса и постоянная генерация позитивных отзывов клиентов с упоминанием моего имени в роли "классного оператора".

Education

  • National Technical University of Ukraine 'Kyiv Polytechnic Institute'​
    Bachelor's degree, Marketing/Marketing Management, General
    2013 - 2017

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