Lavinia Dîrzu

Digital Marketing Manager at ALLDGT.COM - Digital Marketing Agency - Founded by Alexander Skibinskiy
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Contact Information
us****@****om
(386) 825-5501
Location
Romania, RO
Languages
  • English Professional working proficiency
  • Russian Native or bilingual proficiency
  • Romanian Native or bilingual proficiency

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Credentials

  • Responsive Web Design
    freeCodeCamp
    Dec, 2022
    - Oct, 2024
  • The Fundamentals of Digital Marketing
    Google
    Apr, 2021
    - Oct, 2024

Experience

  • ALLDGT.COM - Digital Marketing Agency - Founded by Alexander Skibinskiy
    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2021 - Present

      - Developing and implementing digital marketing strategies; - Maintaining the online presence and reputation of the company to boost brand awareness; - On-site optimization and testing to help lift rankings and organic traffic; - Providing internal reports on a regular basis; - Efficiently perform keyword research (using tools such as Ahrefs, google trends, SEMrush, etc); - Coordinating the creation of digital content (e.g. website, blogs); - Managing the team of remote content writers (creating detailed tasks); - Proofreading, SEO editing (articles / product descriptions); - Creating and implementing the schedule of digital content (e.g. shorts videos, photos, articles) for social media channels; - Measure and report on the performance of web traffic activities using Google Analytics, Google search console, and assess against goals; - Performing website audits; - Update content and website links for maximum optimization and search engine rankings; - Evaluating and monitoring competitors for off-page metrics, including backlink gap analysis and overall backlink profile evaluation (using tools such as Ahrefs, SEMrush, MOZ); - Up-to-date with the latest SEO trends and best practices in online marketing and measurement (Google updates and changes in algorithms); - Identifying and testing new digital platforms and tools. Show less

  • Brantell Media
    • Romania
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Content Editor
      • Sep 2019 - Jun 2021

      - Editing articles about cryptocurrency, technology, finance, health, fashion, and travel (grammar, spelling, and content veracity); - Writing unique news and short paragraphs; - Developing content strategies; - Managing a team of content writers; - Keyword research; - Link building; - SEO optimization; - Managing posts in WordPress; - Creating images for blog posts (using Adobe Photoshop and Adobe Illustrator); - Social media marketing; - Google Analytics; - Microsoft Office suite. Show less

  • travelmodeon.com
    • Content Writer
      • Aug 2018 - Sep 2020

      - Content writing - Editing articles - SEO optimization - Social media management - Content writing - Editing articles - SEO optimization - Social media management

Education

  • Universitatea „Alexandru Ioan Cuza” din Iași
    Master's degree, Human Resources Management
    2018 - 2020
  • Universitatea „Alexandru Ioan Cuza” din Iași
    Licentiate degree, Public Administration
    2015 - 2018

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