Experience

Mediaspace

• Advertising Services
• 1 - 100 Employee

• Head of Content and Communications

  • Mar 2020 - Present

  Mediaspace is a brand new social platform aimed to provide media, marketing, technology and regulation professionals with a space to connect, collaborate and find new opportunities. Hosting and producing Mediaspace Members' Daily (an interview show produced for the platform). Writing script for the daily show. Interviewing professional influencers in the media, marketing, technology and regulation community. Editing interviews and putting final version together using Adobe Premiere Pro managing Mediaspace communications on social media and with members directly. Examples of interviews below: Recording and editing Privacy Download series. Show less


Whitereport Global Limited
• PR and Marketing Consultant

  • Dec 2017 - Feb 2020


LID business media

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• PR & Marketing Executive

  • Nov 2016 - Nov 2017

  Planning and developing PR and Marketing strategies for new B2C book launch projects and managing its day to day campaign execution. Working with a diverse portfolio of high profile business authors including - Javier Sanchez Lamelas (ex VP European Marketing, Coca-Cola), Herbert Henzler (ex Chairman, McKinsey & Co) and many more. Identifying target customer segments for new book releases and creating tailored multi-channel marketing campaigns that maximise product awareness and sales. Managing the execution of global B2C PR and Marketing strategies across Europe and liaising with teams in North America and China for holistic approach. Developing communications materials such as press releases, social media campaigns, articles, conference presentations and monthly campaign performance reports for clients. Owning and growing key relationships with tier one media publications and freelance journalists. Managing LID’s blog section by producing daily content: http://lidpublishing.com/category/news/ Organising book launches, press events, building media partners and securing speaker slots for authors at large conferences, In-house learning and development programmes and business exhibitions both in the UK and globally. Show less



Discovery Networks International

• Hungary
• Book and Periodical Publishing

• Senior Media Planner

  • Sep 2015 - Oct 2016

  Analysing TLC’s audience behaviour and applying insight to grow the channel’s young women demographic. Working closely with production team to execute creative output plan. Contributing and articulating post campaign insights in weekly meetings with channel heads, research, digital, marketing and programming teams. Key campaigns to date: Say Yes to the Dress UK, Heartbeat, Making a Murderer. Putting forward innovative ideas as the TV landscape shifts to an age of increased digital and multi screen viewing. Show less



UKTV

• United Kingdom
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Media Planner

  • Sep 2012 - Aug 2015

  Analysing audience behaviour and applying media research to provide audience focus to planning process. Producing post campaign evaluations and presenting results to different departments within UKTV. Producing content for the Good Food website and tweeting alongside new programmes. Briefing creative, marketing and communications teams to ensure overall campaign is synchronised. Producing fashion focused articles for the Really website throughout the run of TV series, Hart of Dixie. (Personal development). Show less



MTV Networks International

• Digital Content Manager

  • Mar 2011 - Aug 2012

  Sourcing and writing news articles and producing features on red carpet style around award ceremonies. Analysing consumer behaviour and strategising digital marketing plan accordingly. Maintained a 10% monthly growth rate on Facebook for MTV European. Sourcing and writing news articles and producing features on red carpet style around award ceremonies. Analysing consumer behaviour and strategising digital marketing plan accordingly. Maintained a 10% monthly growth rate on Facebook for MTV European.



Al Jazeera English (Listening Post)

• Researcher

  • Sep 2009 - Feb 2011

  Researching and producing content for the show. Writing synopsis and podcast for Listening Post website. Managing the show’s Facebook page and engaging with fans via all forms of social media. Developing and maintaining a wide range of contacts globally via Facebook, Twitter, YouTube and other sources for public comment section. (Global Village Voices). (Grew Likes on Facebook from 15,000 to around 18,000). Researching and producing content for the show. Writing synopsis and podcast for Listening Post website. Managing the show’s Facebook page and engaging with fans via all forms of social media. Developing and maintaining a wide range of contacts globally via Facebook, Twitter, YouTube and other sources for public comment section. (Global Village Voices). (Grew Likes on Facebook from 15,000 to around 18,000).



Evening Standard

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Reporter

  • Mar 2009 - Apr 2009

  Writing general news reports (examples): http://www.thisislondon.co.uk/standard/article-23664143-window-of-opportunity-for-dragons-den-blindmakers.do http://www.thisislondon.co.uk/standard/article-23681338-met-to-review-motorcycle-chases-after-124mph-death.do http://www.thisislondon.co.uk/standard/article-23661244-why-did-the-pedestrians-cross-the-road-so-quickly-to-beat-the-green-man-countdown.do Writing general news reports (examples): http://www.thisislondon.co.uk/standard/article-23664143-window-of-opportunity-for-dragons-den-blindmakers.do http://www.thisislondon.co.uk/standard/article-23681338-met-to-review-motorcycle-chases-after-124mph-death.do http://www.thisislondon.co.uk/standard/article-23661244-why-did-the-pedestrians-cross-the-road-so-quickly-to-beat-the-green-man-countdown.do