Lavanya Kesavan
Performance Marketing Specialist at Rhino Creative Agency- Claim this Profile
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Tamil Native or bilingual proficiency
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english Full professional proficiency
Topline Score
Bio
Natrajan S
lavanya - A skilled Digital Marketer, always willing to learn. A strong leader works well with a team.she is a strong hard - working person. I would recommend her to anyone looking for a leader, team player. you can trust her to run the show with her knowledge and skills. Good luck :) Natarajan.
Prasand Ravanan
Lavanya is one of the most dedicated and intelligent co- worker I have ever worked with. she has a strong knowledge on digital marketing strategies and open to learn new things. she will be a great asset for any organization . As we observed,she was an active and very qualified person and could perform all of the assigned task effectively.
Harshavardhan Raju AS
Lavanya is one of the best team players you can find out there. She gels up with the team in order to achieve collaborative goals. Looking forward to work with her in the future.
Natrajan S
lavanya - A skilled Digital Marketer, always willing to learn. A strong leader works well with a team.she is a strong hard - working person. I would recommend her to anyone looking for a leader, team player. you can trust her to run the show with her knowledge and skills. Good luck :) Natarajan.
Prasand Ravanan
Lavanya is one of the most dedicated and intelligent co- worker I have ever worked with. she has a strong knowledge on digital marketing strategies and open to learn new things. she will be a great asset for any organization . As we observed,she was an active and very qualified person and could perform all of the assigned task effectively.
Harshavardhan Raju AS
Lavanya is one of the best team players you can find out there. She gels up with the team in order to achieve collaborative goals. Looking forward to work with her in the future.
Natrajan S
lavanya - A skilled Digital Marketer, always willing to learn. A strong leader works well with a team.she is a strong hard - working person. I would recommend her to anyone looking for a leader, team player. you can trust her to run the show with her knowledge and skills. Good luck :) Natarajan.
Prasand Ravanan
Lavanya is one of the most dedicated and intelligent co- worker I have ever worked with. she has a strong knowledge on digital marketing strategies and open to learn new things. she will be a great asset for any organization . As we observed,she was an active and very qualified person and could perform all of the assigned task effectively.
Harshavardhan Raju AS
Lavanya is one of the best team players you can find out there. She gels up with the team in order to achieve collaborative goals. Looking forward to work with her in the future.
Natrajan S
lavanya - A skilled Digital Marketer, always willing to learn. A strong leader works well with a team.she is a strong hard - working person. I would recommend her to anyone looking for a leader, team player. you can trust her to run the show with her knowledge and skills. Good luck :) Natarajan.
Prasand Ravanan
Lavanya is one of the most dedicated and intelligent co- worker I have ever worked with. she has a strong knowledge on digital marketing strategies and open to learn new things. she will be a great asset for any organization . As we observed,she was an active and very qualified person and could perform all of the assigned task effectively.
Harshavardhan Raju AS
Lavanya is one of the best team players you can find out there. She gels up with the team in order to achieve collaborative goals. Looking forward to work with her in the future.
Experience
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Rhino Creative Agency
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India
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Advertising Services
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1 - 100 Employee
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Performance Marketing Specialist
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Aug 2023 - Present
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Flipkart
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India
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Technology, Information and Internet
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700 & Above Employee
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Digital Marketing Executive
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Oct 2020 - Aug 2023
* I've overseen Flipkart's affiliate and influencer program end-to-end, from technology setup to strategic decision-making. *I've collaborated with 300+ key affiliates, driving revenue through a Cost per Sale approach. *I managed real-time reporting through an in-house platform, achieving cost-effective customer acquisition, revenue growth, and app installs. *I played a pivotal role in promoting exclusive events like Big Billion Day, Big Diwali Sale, and Big Saving Days. Additionally… Show more * I've overseen Flipkart's affiliate and influencer program end-to-end, from technology setup to strategic decision-making. *I've collaborated with 300+ key affiliates, driving revenue through a Cost per Sale approach. *I managed real-time reporting through an in-house platform, achieving cost-effective customer acquisition, revenue growth, and app installs. *I played a pivotal role in promoting exclusive events like Big Billion Day, Big Diwali Sale, and Big Saving Days. Additionally, I collaborated with diverse performance marketing channels for collective success. Show less * I've overseen Flipkart's affiliate and influencer program end-to-end, from technology setup to strategic decision-making. *I've collaborated with 300+ key affiliates, driving revenue through a Cost per Sale approach. *I managed real-time reporting through an in-house platform, achieving cost-effective customer acquisition, revenue growth, and app installs. *I played a pivotal role in promoting exclusive events like Big Billion Day, Big Diwali Sale, and Big Saving Days. Additionally… Show more * I've overseen Flipkart's affiliate and influencer program end-to-end, from technology setup to strategic decision-making. *I've collaborated with 300+ key affiliates, driving revenue through a Cost per Sale approach. *I managed real-time reporting through an in-house platform, achieving cost-effective customer acquisition, revenue growth, and app installs. *I played a pivotal role in promoting exclusive events like Big Billion Day, Big Diwali Sale, and Big Saving Days. Additionally, I collaborated with diverse performance marketing channels for collective success. Show less
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CADD Centre Training Services Private Limited
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India
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Education Administration Programs
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200 - 300 Employee
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Digital Marketing Executive
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Dec 2018 - Sep 2020
*Mobilized all aspects of the SEM lifecycle, including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi- Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy. *Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement. *Increased conversions by 97%, CTR 49% and social web referrals by 60%. Branding &… Show more *Mobilized all aspects of the SEM lifecycle, including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi- Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy. *Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement. *Increased conversions by 97%, CTR 49% and social web referrals by 60%. Branding & Campaigns– *Plugging brand elements into social media to enhance brand awareness and planning & executing lead generating paid campaigns. *Identified, negotiated & on-boarded vendors for online & offline marketing. *Was responsible for consistent brand image across all advertising channels, and co-ordinating different media and online campaigns to deliver coordinated ads with consistent messages across the board. Show less *Mobilized all aspects of the SEM lifecycle, including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi- Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy. *Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement. *Increased conversions by 97%, CTR 49% and social web referrals by 60%. Branding &… Show more *Mobilized all aspects of the SEM lifecycle, including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi- Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy. *Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement. *Increased conversions by 97%, CTR 49% and social web referrals by 60%. Branding & Campaigns– *Plugging brand elements into social media to enhance brand awareness and planning & executing lead generating paid campaigns. *Identified, negotiated & on-boarded vendors for online & offline marketing. *Was responsible for consistent brand image across all advertising channels, and co-ordinating different media and online campaigns to deliver coordinated ads with consistent messages across the board. Show less
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NCR Corporation
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Human Resources Intern
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Dec 2016 - Mar 2017
As an Intern:- 1. evaluated the entire training process. 2. came up with the new training strategy. As an Intern:- 1. evaluated the entire training process. 2. came up with the new training strategy.
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S3 Technologies Inc.
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IT Services and IT Consulting
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1 - 100 Employee
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Management Intern
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Apr 2016 - May 2016
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Education
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2015 - 2017
SRM University
Master of Business Administration, Human Resources Management/Personnel Administration, General -
Web Marketing Academy
digital marketing, Marketing -
2011 - 2015
SKP Engineering College - India
Bachelor of Technology - BTech, Information Technology
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