Lavannia Kumar

Social Media Specialist at 2Stallions Digital Marketing Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Johor Bahru, Johore, Malaysia, MY

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Experience

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Jul 2023 - Present

    • Malaysia
    • Biotechnology Research
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Apr 2022 - Jun 2023

      Developed and implemented comprehensive digital marketing strategies, resulting in a 30% increase in website traffic and a 20% boost in online conversions. Led the successful execution of social media campaigns across multiple platforms, resulting in a 50% increase in follower engagement and a 25% growth in social media-driven revenue. Implemented advanced SEO techniques and optimized website content, leading to a 40% improvement in organic search rankings and a 15% increase in organic traffic. Developed and managed successful email marketing campaigns, resulting in a 25% increase in email open rates and a 20% growth in click-through rates. Conducted in-depth market research and competitor analysis to identify new market opportunities and improve campaign performance, resulting in a 15% increase in customer acquisition. Utilized data analytics and insights to drive data-driven decision-making and continuously optimize marketing campaigns for maximum ROI. Collaborated with cross-functional teams, including creative, content, and development teams, to ensure seamless execution and delivery of marketing initiatives. Successfully managed digital advertising campaigns on platforms like Google Ads and Facebook Ads, achieving a 30% increase in ad engagement and a 25% decrease in cost per acquisition. Implemented marketing automation workflows and lead nurturing strategies, resulting in a 20% improvement in lead conversion rates. Actively monitored industry trends and emerging technologies to stay at the forefront of digital marketing strategies and implement innovative approaches. Show less

    • Digital Marketing Specialist
      • Feb 2018 - Jun 2021

      Developed and implemented customized digital marketing strategies for clients, aligning with their specific business goals and objectives. Successfully managed and executed integrated digital marketing campaigns, including SEO, PPC advertising, social media marketing, email marketing, and content marketing. Achieved significant improvements in clients' online visibility and organic search rankings through strategic SEO optimizations and keyword targeting. Generated measurable results by increasing website traffic, engagement, and conversions for clients, leading to improved brand awareness and revenue growth. Utilized data analytics and tracking tools to monitor campaign performance, analyze user behavior, and optimize marketing initiatives for maximum ROI. Created compelling and engaging content for clients' digital platforms, including websites, blogs, social media channels, and email newsletters. Implemented effective social media marketing strategies to expand clients' reach, drive engagement, and foster brand loyalty. Collaborated with clients to understand their target audience and develop customer-centric marketing campaigns that resonate with their needs and preferences. Conducted in-depth market research and competitor analysis to identify market trends, consumer insights, and competitive advantages for clients. Provided regular reports and analysis on campaign performance, highlighting key metrics and actionable insights to clients for informed decision-making. Built strong relationships with clients, maintaining open communication, and delivering exceptional customer service to ensure their satisfaction and long-term partnership. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
      • Feb 2017 - Feb 2018

      Successfully completed a comprehensive management training program encompassing all hotel departments, providing a well-rounded understanding of hotel operations and industry best practices.Assisted in the seamless execution of high-profile events, including conferences, weddings, and corporate gatherings, ensuring exceptional guest satisfaction and exceeding revenue goals.Contributed to revenue growth by implementing effective sales and marketing strategies, leveraging social media platforms, and driving brand awareness campaigns.Collaborated with cross-functional teams to enhance guest services and streamline operational processes, resulting in improved efficiency and increased guest satisfaction scores.Recognized for exceptional leadership skills and the ability to build strong relationships with team members, fostering a positive and productive work environment.Actively participated in training and development programs, sharpening skills in areas such as customer service, revenue management, and financial analysis.Consistently demonstrated a commitment to Hilton's core values, ensuring that the highest standards of service and quality were maintained throughout all operations. Show less

      • Jan 2016 - Jan 2017

      Generated impressive sales worth RM 70k within a span of just 6 months.Outperformed 3 sales executives from Malaysia, earning the opportunity to attend the prestigious Sales 101 Training by Hilton Worldwide in just 1 year.Devised and executed effective marketing strategic plans, successfully achieving marketing objectives and exceeding sales targets. Notable examples include the highly successful Ramadan Promotions and Corporate Events.Monitored the progress of marketing campaigns using various metrics, ensuring optimal performance, and presented comprehensive performance reports to senior management.Acted as a Brand Ambassador for Hilton, elevating the awareness of DoubleTree as a prominent global brand in the Luxury Hotel industry. Cultivated strong relationships with clients and vendors, consistently delivering high satisfaction levels.Maintained excellent partnerships with key hotel vendors, including printers, decorators, and event organizers, ensuring seamless operations and top-quality service delivery.Cultivated and nurtured relationships with potential clients such as iProperty, IRDA, and other property developers. Negotiated and secured lucrative hotel room and events corporate rates, securing their business for nearly 3 consecutive years.Led primary research initiatives, conducting focus groups to gather valuable customer insights and experiences. Developed competitive offers based on the gathered insights, driving customer satisfaction and loyalty.Produced accurate and timely reports tailored to meet the specific needs of the Business Development Director. Show less

Education

  • Northumbria University
    Masters in Science Digital Marketing, Digital Marketing
    2023 - 2025
  • Northumbria University
    Bachelors Degree (Hons), International Business Management
    2014 - 2015
  • Kaplan Higher Education Academy
    Diploma, Business/Commerce, General
    2013 - 2014

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