Lauryn Williams

Digital Communications Coordinator at Minnesota Freedom Fund Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, United States, US

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Experience

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Digital Communications Coordinator
      • Mar 2023 - Present

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Digital Communications Coordinator
      • Nov 2022 - Jan 2023

    • United States
    • Political Organizations
    • 1 - 100 Employee
      • May 2022 - Dec 2022

      - Managed WisDems’ political texting program, developing and executing campaigns to increase small-dollar fundraising and strategically segmenting audiences for maximum ROI.- Achieved a 200% increase in the SMS broadcast list from May to November 2022, resulting in over $200,000 raised on SMS and P2P platforms.- Analyzed campaign metrics to identify trends and evaluate A/B test results, resulting in more effective messaging and increased engagement.

      • Nov 2021 - May 2022

      - Created and posted innovative social media content, including a Black History Month TikTok series, resulting in a 35% increase in follower growth, 132% increase in views, and 261% increase in account shares.- Analyzed social media metrics on a weekly basis to maximize fundraising, volunteering, and overall growth for the party.- Conducted regular analysis of the news cycle and social media trends to maximize reach and engagement.

    • BIPOC Career Exploration
      • Sep 2021 - Apr 2022

      - Collaborated closely with the Director of Integrated Communications at Tunheim, gaining valuable knowledge and experience in party affairs work, digital marketing, public relations, crisis management, and community engagement. - Participated in in-depth presentations on real client work covering reputation management, creative processes, corporate social responsibility, influencer marketing, and diversity, equity, and inclusion (DEI) communications, providing insights and hands-on experience in the communications industry. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Orientation Intern
      • Oct 2020 - Sep 2021

      - Collaborated on the development of a new online orientation program during the COVID-19 pandemic to successfully onboard over 10,000 students to the University. - Managed staffing schedules and created interactive content, such as videos, activities, and quizzes, to orientate new students. Wrote copy for training materials used to onboard student teams. - Spearheaded the creation of the first affinity space for students of color, providing a safe and inclusive environment for students to connect and build community. - Advocated for and successfully established a meeting space for students to discuss policing issues on campus with the University of Minnesota's police department, promoting constructive dialogue and community engagement. Show less

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Student Academic Support
      • Dec 2019 - Aug 2021

      - Responded to incoming student traffic by answering phones, informing and guiding students through basic advising decisions, presenting advising information in workshops, and completing various office tasks. - Responded to incoming student traffic by answering phones, informing and guiding students through basic advising decisions, presenting advising information in workshops, and completing various office tasks.

    • United States
    • Retail
    • 700 & Above Employee
    • Cashier
      • Apr 2020 - Aug 2020

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Kids Academy Supervisor
      • Sep 2017 - Apr 2020

      - Trained staff on Lifetime’s practices, rules, and procedures. - Created staff schedules and rotations for the Kids Academy and for the Kids Birthday department. - Worked with guests and staff members to maintain customer satisfaction and diffuse situations of conflict. - Trained staff on Lifetime’s practices, rules, and procedures. - Created staff schedules and rotations for the Kids Academy and for the Kids Birthday department. - Worked with guests and staff members to maintain customer satisfaction and diffuse situations of conflict.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Leader
      • Mar 2019 - Sep 2019

      - Supported students in their transition to the University of Minnesota by facilitating campus tours, small group discussions and other small group activities. - Supported students in their transition to the University of Minnesota by facilitating campus tours, small group discussions and other small group activities.

Education

  • University of Minnesota
    Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication and Political Science
    2018 - 2022
  • Wayzata High School
    High School Diploma
    2014 - 2018

Community

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