Lauryn Williams
Digital Communications Coordinator at Minnesota Freedom Fund Inc.- Claim this Profile
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Bio
Experience
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Minnesota Freedom Fund Inc.
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United States
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Individual and Family Services
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1 - 100 Employee
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Digital Communications Coordinator
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Mar 2023 - Present
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Nicolet Law Office, S.C.
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United States
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Law Practice
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1 - 100 Employee
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Digital Communications Coordinator
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Nov 2022 - Jan 2023
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Democratic Party of Wisconsin
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United States
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Political Organizations
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1 - 100 Employee
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May 2022 - Dec 2022
- Managed WisDems’ political texting program, developing and executing campaigns to increase small-dollar fundraising and strategically segmenting audiences for maximum ROI.- Achieved a 200% increase in the SMS broadcast list from May to November 2022, resulting in over $200,000 raised on SMS and P2P platforms.- Analyzed campaign metrics to identify trends and evaluate A/B test results, resulting in more effective messaging and increased engagement.
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Nov 2021 - May 2022
- Created and posted innovative social media content, including a Black History Month TikTok series, resulting in a 35% increase in follower growth, 132% increase in views, and 261% increase in account shares.- Analyzed social media metrics on a weekly basis to maximize fundraising, volunteering, and overall growth for the party.- Conducted regular analysis of the news cycle and social media trends to maximize reach and engagement.
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Various Companies Marketing and Advertising
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Advertising Services
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BIPOC Career Exploration
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Sep 2021 - Apr 2022
- Collaborated closely with the Director of Integrated Communications at Tunheim, gaining valuable knowledge and experience in party affairs work, digital marketing, public relations, crisis management, and community engagement. - Participated in in-depth presentations on real client work covering reputation management, creative processes, corporate social responsibility, influencer marketing, and diversity, equity, and inclusion (DEI) communications, providing insights and hands-on experience in the communications industry. Show less
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University of Minnesota
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United States
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Higher Education
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700 & Above Employee
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Orientation Intern
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Oct 2020 - Sep 2021
- Collaborated on the development of a new online orientation program during the COVID-19 pandemic to successfully onboard over 10,000 students to the University. - Managed staffing schedules and created interactive content, such as videos, activities, and quizzes, to orientate new students. Wrote copy for training materials used to onboard student teams. - Spearheaded the creation of the first affinity space for students of color, providing a safe and inclusive environment for students to connect and build community. - Advocated for and successfully established a meeting space for students to discuss policing issues on campus with the University of Minnesota's police department, promoting constructive dialogue and community engagement. Show less
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College of Liberal Arts, University of Minnesota Twin Cities
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United States
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Higher Education
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100 - 200 Employee
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Student Academic Support
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Dec 2019 - Aug 2021
- Responded to incoming student traffic by answering phones, informing and guiding students through basic advising decisions, presenting advising information in workshops, and completing various office tasks. - Responded to incoming student traffic by answering phones, informing and guiding students through basic advising decisions, presenting advising information in workshops, and completing various office tasks.
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Whole Foods Market
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United States
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Retail
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700 & Above Employee
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Cashier
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Apr 2020 - Aug 2020
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Life Time Inc.
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Kids Academy Supervisor
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Sep 2017 - Apr 2020
- Trained staff on Lifetime’s practices, rules, and procedures. - Created staff schedules and rotations for the Kids Academy and for the Kids Birthday department. - Worked with guests and staff members to maintain customer satisfaction and diffuse situations of conflict. - Trained staff on Lifetime’s practices, rules, and procedures. - Created staff schedules and rotations for the Kids Academy and for the Kids Birthday department. - Worked with guests and staff members to maintain customer satisfaction and diffuse situations of conflict.
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University of Minnesota
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United States
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Higher Education
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700 & Above Employee
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Student Leader
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Mar 2019 - Sep 2019
- Supported students in their transition to the University of Minnesota by facilitating campus tours, small group discussions and other small group activities. - Supported students in their transition to the University of Minnesota by facilitating campus tours, small group discussions and other small group activities.
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Education
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University of Minnesota
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication and Political Science -
Wayzata High School
High School Diploma