Experience

PULSE Records
• United States
• Musicians
• 1 - 100 Employee
• SVP / Head of Marketing

  • Jan 2023 - Present

TikTok
• United States
• Entertainment Providers
• 700 & Above Employee
• Music Marketing Manager | SoundOn

  • May 2022 - Jan 2023


mtheory LLC

• United States
• Musicians
• 1 - 100 Employee

• • Nov 2020 - May 2022

  - Runs marketing and strategy for the Artist Partnerships division of mtheory, as well as high priority artist projects- Works with artists and managers to create cohesive narrative and storytelling for both the artist and specific campaigns- Longtail planning of two to three year career plan for artists, working backwards to build timelines that work to achieve those goals- Creates, runs, and balances marketing budgets up to the millions of dollars- Pitches potential and new clients in business development meetings alongside mtheory partners Show less

• • Dec 2017 - Nov 2020

  - Created & oversaw global strategic marketing plans for top-tier artists including social media strategy- Central marketing lead of artist teams of up to 100 people across the world, holding all teams accountable forrunning a cohesive global marketing strategy- Managed a team of six employees, two of which were Marketing Directors running their own client projects- Revamped the department's processes in order to streamline and make all team members more efficient

• • Dec 2015 - Nov 2017

• • Dec 2014 - Dec 2015



Warner Bros. Records

• • Nov 2013 - Dec 2014

  • Design and execute creative tour marketing and lifestyle marketing plans for a roster of artists in order to drive ticket, album and merchandise sales, while staying consistent with the individual artist brand and overall marketing vision. • Manage all production and travel related logistics for artist promo and maintain the master schedule for each artist. Work closely with external managers and tour managers, as well as internal marketing, promotion, sales and publicity staffs to centralize the flow of touring information.• Create and govern budgets of up to $50,000 for tour support, TV performances, promotion and promo tours.• Oversee all Los Angeles based concerts and live performances for artist roster, including on-site artist meet & greets, credentials and escorts for high level executives and VIP guests. • Booked and vetted all travel, production and scheduling for four artists at SXSW 2014. Also provided on-site support for all label artists performing at the festival. Show less

• • May 2012 - Nov 2013

  • Created and implemented marketing tools used as added value and hand-to-hand tools for WMG College Reps and Lifestyle Reps in key radio markets. Served as liaison between WBR and the WEA Label Services team and worked with Retail Marketing budgets of up to $10k.• Compiled and circulated crucial sales information to the company on a daily basis, particularly a weekly SoundScan report which summarized project sales for priority artist’s albums and singles as well as Billboard chart positions.• Implemented the use of the atVenu application to phase out manual SoundScan submissions and streamline venue sales for touring artists. This transition has led to a major reduction in paper waste and has also cut down on labor for tour managers and label employees.• Recruited, managed and trained a team of 2-3 interns per semester and required them to create a final Retail Marketing project for an upcoming WBR album release.Major album releases included Avenged Sevenfold "Hail to the King," Linkin Park "Living Things," Michael Bublé "To Be Loved," Josh Groban "All That Echoes," Neil Young "Live at the Cellar Door," Tegan & Sara "Heartthrob," Gary Clark Jr. "Blak & Blu," Cher "Closer to the Truth" and Foals "Holy Fire" Show less