Lauritz Schürmann

Digital Channel Manager at Jaguar Land Rover Deutschland
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Contact Information
us****@****om
(386) 825-5501
Location
Frankfurt Rhine-Main Metropolitan Area, DE
Languages
  • German Native or bilingual proficiency
  • English Professional working proficiency
  • Spanish Limited working proficiency

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Bio

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Experience

    • Germany
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Digital Channel Manager
      • Feb 2023 - Present

      The main contents of my work are:• IT-project management within the sales department for the German market• Implementation, control and improvement of sales-related IT-systems• Coordination and management of external project staff• Regular alignment and communication to service providers supporting the sales department

    • Digital Channel Specialist
      • Dec 2022 - Jan 2023

    • Sales Planning and Programmes Specialist
      • May 2022 - Nov 2022

      My responsibilities in this workplace focus on:• The conception, creation and development of sales promotion programs• Assistance in the management of the sales promotion system• The creation and further development of reporting tools for the analysis of the German market and market trends• Active participation in strategic projects• Presentations for Senior Management• Contact and source of information for field sales representatives and dealers• Collaboration in annual/quarterly and monthly volume planning of the Jaguar Land Rover model range Show less

    • Germany
    • Financial Services
    • 1 - 100 Employee
    • Advisor Remarketing
      • Jan 2021 - Apr 2022

      My main tasks in this position are:• Monitoring and supporting of remarketing-related projects• Ensuring and optimizing processes within the remarketing department• Management of internationally related remarketing tasks • Sales reporting

    • Assistant Remarketing
      • Mar 2019 - Dec 2020

      My core area of responsibility lies in: • Developing and analyzing sales-specific key figures, data evolutions and reports with a special focus on the used car market• Organizing and post-processing online auctions• Controlling vehicle inventory• Preparing presentation templates as well as developing measures for process optimization in day-to-day business operations

    • Germany
    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Intern
      • Aug 2017 - Feb 2018

      My internship entailed following main tasks and responsibilties: • Assistance in projects to increase sales of spare parts and accessories • Development of a sales concept for Porsche on the island Sylt • Conduction of market analyses and sales reports and revision of in-house performance indicators • Support of the Porsche Classic division and event organization My internship entailed following main tasks and responsibilties: • Assistance in projects to increase sales of spare parts and accessories • Development of a sales concept for Porsche on the island Sylt • Conduction of market analyses and sales reports and revision of in-house performance indicators • Support of the Porsche Classic division and event organization

    • Germany
    • Apparel & Fashion
    • 1 - 100 Employee
    • Intern
      • Jan 2015 - Apr 2015

      Tasks in the marketing department as well as e-commerce and graphics which specifically included: • Creation of a criteria dictionary for product text descriptions • Assistance in creating product-related Excel overviews and updating databases, e.g. in the ERP system • Maintenance of the website and support of the graphics department Tasks in the marketing department as well as e-commerce and graphics which specifically included: • Creation of a criteria dictionary for product text descriptions • Assistance in creating product-related Excel overviews and updating databases, e.g. in the ERP system • Maintenance of the website and support of the graphics department

    • Germany
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Intern
      • Mar 2013 - Mar 2013

      First experiences gained through a month-long internship. Areas I grew accustomed to were, among others, accounting, customer services and parts services. First experiences gained through a month-long internship. Areas I grew accustomed to were, among others, accounting, customer services and parts services.

    • Germany
    • Wholesale
    • 100 - 200 Employee
    • Intern
      • May 2011 - Jul 2011

      An internship I completed prior to my studies in order to gain first insight into various fields of a business, i.a. logistics and general commercial areas. An internship I completed prior to my studies in order to gain first insight into various fields of a business, i.a. logistics and general commercial areas.

Education

  • Leipzig University
    Master of Science - MS, Business Administration
    2015 - 2018
  • Tongji University
    Master's degree, Business Administration
    2018 - 2018
  • University of Bayreuth
    Master of Science - MS, Business Administration
    2015 - 2015
  • University of Bayreuth
    Bachelor of Science - BS, Business Administration
    2011 - 2015

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