Associate Director, Content

• Mar 2023 - Present

Lead, Content Strategy

• Aug 2022 - Feb 2023

Buoy is a virtual health service and healthcare marketplace where people can understand, discover, and connect with quality care providers and treatments. Understanding the user intent in their healthcare journey, I created both long form content and products to guide users towards the right care in our healthcare marketplace.• Oversaw content for the BuoyHealth website, Increasing users from 280,000 to 2.9 million from 2020 to 2022.• Organic traffic to Buoy increased over 380% from 2020 to 2022, largely due to Google updates that specifically targeted trust and authority.• Created editorial calendars, assign and edit articles, and see them through publication.• Oversaw and wrote copy for products to enhance user engagement and conversions.• Conceptualized new products in collaboration with multiple teams, including Product, UX, Research, and Medical.• Managed a team of editors and physician writers to produce hundreds of health articles and marketplace pages. • Incorporated SEO best practices into all editorial decisions to grow views and click-throughs. Show less

Senior Editor

• Jun 2020 - Aug 2022

Oversee editorial content on Buoy.com. Manage a team of editors and writers. Assign and edit articles on health topics geared toward the health consumer, ensuring informative, useful information to help readers understand their symptoms and make decisions about their health. Incorporate SEO best practices into all editorial decisions. Conceptualize new products for the website.

Editor

• Jul 2015 - Jun 2020

Edit reports for the ALICE Project, a research project studying people living above the poverty level, but who cannot afford basic necessities. Work in a team environment with lead researcher and project manager. Edit reports for the ALICE Project, a research project studying people living above the poverty level, but who cannot afford basic necessities. Work in a team environment with lead researcher and project manager.

Content Developer

• Aug 2013 - Jun 2020

Communications strategist for non profit and corporate clients including Montefiore Medical Center, NYU Langone Health, MarijuanaDoctors.com, Merrill Lynch, Elysium, and Change Healthcare. Conceptualize and write internal magazines and newsletters, write articles for websites, write FAQs and other internal communications, write social media posts. Develop and write thought leader pieces and op-eds for consumer and trade publications, write white papers, develop SlideShare decks, tweet decks, and develop and write E-books. Show less

Health Journalist

• Jan 1990 - Jun 2020

I cover health and medical issues, with a consumer advocate focus, for the New York Times. Many of my stories were on the top 10 most e-mailed pieces. I excel in uncovering ground breaking stories, I am a resourceful and thorough reporter (one editor once used my name as a noun: "find me a Laurie Tarkan," --someone with my reporting skills). Most importantly, I have a level of empathy that leads people to open up to me, and that in turn leads to heartfelt, compelling narratives. I cover health and medical issues, with a consumer advocate focus, for the New York Times. Many of my stories were on the top 10 most e-mailed pieces. I excel in uncovering ground breaking stories, I am a resourceful and thorough reporter (one editor once used my name as a noun: "find me a Laurie Tarkan," --someone with my reporting skills). Most importantly, I have a level of empathy that leads people to open up to me, and that in turn leads to heartfelt, compelling narratives.

Executive Editor

• Jul 2013 - Jul 2014

WellBeeFile is a daily digital destination that curates, reports on and clarifies issues surrounding the Affordable Care Act, which has created a tangle since it became law in 2010. I assign, edit, curate and write posts for the blog as well as recruit expert bloggers. WellBeeFile is a daily digital destination that curates, reports on and clarifies issues surrounding the Affordable Care Act, which has created a tangle since it became law in 2010. I assign, edit, curate and write posts for the blog as well as recruit expert bloggers.

Science writer/editor and producer

• Feb 2012 - Feb 2013

Wrote news stories and blogs on autism research, medical meetings, and related stories. Wrote profiles of families, researchers, therapists and others involved in the autism community; Edited and copy edited news and blogs. Created weekly and monthly internal updates and reports. Wrote news stories and blogs on autism research, medical meetings, and related stories. Wrote profiles of families, researchers, therapists and others involved in the autism community; Edited and copy edited news and blogs. Created weekly and monthly internal updates and reports.

associate editor

• 1994 - 1995

staff writer

• 1989 - 1990