Experience

Main Line Today

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Multimedia Account Executive

  • Jan 2023 - Aug 2023

  Having grown up along the Main Line, I have returned to raise my family in the area and working as a Multimedia Account Executive for Today Media, the publisher of Main Line Today magazine. In addition to supporting the Today Media flagship publication, I market opportunities that include an extensive suite of digital products and event sponsorships and include Main Line Today’s Ultimate Guide and Weddings Today. I am responsible for continuously prospecting for new business as well as… Show more Having grown up along the Main Line, I have returned to raise my family in the area and working as a Multimedia Account Executive for Today Media, the publisher of Main Line Today magazine. In addition to supporting the Today Media flagship publication, I market opportunities that include an extensive suite of digital products and event sponsorships and include Main Line Today’s Ultimate Guide and Weddings Today. I am responsible for continuously prospecting for new business as well as developing deeper relationships with existing accounts. With proven sales experience, I offer exceptional written and oral communication skills as well as a proven ability to build and maintain strong client relationships. I enjoy the challenge of prospecting and developing unique and creative ways to find new business. I thrive in a fast-paced competitive environment and offer a proficiency in sales/digital technology and strong negotiation skills. Show less Having grown up along the Main Line, I have returned to raise my family in the area and working as a Multimedia Account Executive for Today Media, the publisher of Main Line Today magazine. In addition to supporting the Today Media flagship publication, I market opportunities that include an extensive suite of digital products and event sponsorships and include Main Line Today’s Ultimate Guide and Weddings Today. I am responsible for continuously prospecting for new business as well as… Show more Having grown up along the Main Line, I have returned to raise my family in the area and working as a Multimedia Account Executive for Today Media, the publisher of Main Line Today magazine. In addition to supporting the Today Media flagship publication, I market opportunities that include an extensive suite of digital products and event sponsorships and include Main Line Today’s Ultimate Guide and Weddings Today. I am responsible for continuously prospecting for new business as well as developing deeper relationships with existing accounts. With proven sales experience, I offer exceptional written and oral communication skills as well as a proven ability to build and maintain strong client relationships. I enjoy the challenge of prospecting and developing unique and creative ways to find new business. I thrive in a fast-paced competitive environment and offer a proficiency in sales/digital technology and strong negotiation skills. Show less



Center City District

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Corporate Partnerships Manager

  • Apr 2016 - Jun 2022

  Business Development through Sponsorship for Center City District Successfully secured over $5.4M in sponsorship revenue since 2017. Along with general fundraising, responsibilities include identifying and cultivating sponsorship opportunities for corporate clients, media and promotional partners, while writing and designing sponsorship proposals for targets and managing fulfillment of benefits for current sponsors. In 2020, shifted current clients from event marketing opportunities to more… Show more Business Development through Sponsorship for Center City District Successfully secured over $5.4M in sponsorship revenue since 2017. Along with general fundraising, responsibilities include identifying and cultivating sponsorship opportunities for corporate clients, media and promotional partners, while writing and designing sponsorship proposals for targets and managing fulfillment of benefits for current sponsors. In 2020, shifted current clients from event marketing opportunities to more digital marketing and social media content development. Create and produce tracking reports, follow and participate in sponsorship industry professional development opportunities, and network other similar sales management professionals to brainstorm new and creative business development opportunities.

• Senior Manager, Marketing & Events

  • Nov 2013 - Apr 2016

  Senior Manager, Sponsorship, Marketing & Events Successfully secured $500,000 in sponsorship revenue during first two years in position. Responsibilities included identifying and cultivating sponsorship opportunities for corporate clients, and managing fulfillment of benefits for current sponsors. Managed Business focused programs like Center City District Sips and Restaurant Week. Collaborated closely with CCD business partners to develop events and programs to increase revenue.… Show more Senior Manager, Sponsorship, Marketing & Events Successfully secured $500,000 in sponsorship revenue during first two years in position. Responsibilities included identifying and cultivating sponsorship opportunities for corporate clients, and managing fulfillment of benefits for current sponsors. Managed Business focused programs like Center City District Sips and Restaurant Week. Collaborated closely with CCD business partners to develop events and programs to increase revenue.. Responsible for developing creative concepts, engaging programs, unique activations and all related public relations efforts for newly managed Center City District parks and public spaces. Managed collateral, advertising and promotional efforts for each event or program with established goals of driving attendance and activation while increasing revenue opportunities.



Eastern State Penitentiary Historic Site, Inc

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Seasonal Specialist, Events & Marketing

  • Aug 2013 - Nov 2013

  Point of contact for site rental clients, including film and photo rentals, paranormal investigations, corporate events and weddings, and oversaw the scheduling of all site rentals and the planning of over a dozen corporate event rentals.. Point of contact for site rental clients, including film and photo rentals, paranormal investigations, corporate events and weddings, and oversaw the scheduling of all site rentals and the planning of over a dozen corporate event rentals..



Delaware River Waterfront Corporation

• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing, Puiblic Relations & Sales

  • Sep 2002 - Oct 2012

  Created, developed and managed all marketing, media, advertising, website, sponsorship, and public relations campaigns for the over 100 special events that take place along the Philadelphia Waterfront with over 5 million visitors annually, plus for the Blue Cross RiverRink with over 90,000 skaters per season. Lead director/staff member for the creation, implementation of several major events. Managed timelines and staff coordinating all elements of special events; from media partners… Show more Created, developed and managed all marketing, media, advertising, website, sponsorship, and public relations campaigns for the over 100 special events that take place along the Philadelphia Waterfront with over 5 million visitors annually, plus for the Blue Cross RiverRink with over 90,000 skaters per season. Lead director/staff member for the creation, implementation of several major events. Managed timelines and staff coordinating all elements of special events; from media partners, sponsors, signage, facility and operational elements, rentals, budgets, grant applications and financial settlements. Supervised part-time assistant and seasonal staff. Recruited new sponsors, responded to sponsor and private rental inquiries daily, and managed current sponsor needs and expectations. Also worked with and contract a variety of outside agencies, event planning, and event production firms and companies. Show less Created, developed and managed all marketing, media, advertising, website, sponsorship, and public relations campaigns for the over 100 special events that take place along the Philadelphia Waterfront with over 5 million visitors annually, plus for the Blue Cross RiverRink with over 90,000 skaters per season. Lead director/staff member for the creation, implementation of several major events. Managed timelines and staff coordinating all elements of special events; from media partners… Show more Created, developed and managed all marketing, media, advertising, website, sponsorship, and public relations campaigns for the over 100 special events that take place along the Philadelphia Waterfront with over 5 million visitors annually, plus for the Blue Cross RiverRink with over 90,000 skaters per season. Lead director/staff member for the creation, implementation of several major events. Managed timelines and staff coordinating all elements of special events; from media partners, sponsors, signage, facility and operational elements, rentals, budgets, grant applications and financial settlements. Supervised part-time assistant and seasonal staff. Recruited new sponsors, responded to sponsor and private rental inquiries daily, and managed current sponsor needs and expectations. Also worked with and contract a variety of outside agencies, event planning, and event production firms and companies. Show less



Penn’s Landing Corporation

• Marketing and Events Consultant

  • May 2002 - Sep 2002

  Public Relations consultant and assisted in promotions, sponsorship and special event production for Festival Pier Public Relations consultant and assisted in promotions, sponsorship and special event production for Festival Pier



L’Erbolario Italian Skin Care Boutique

• Product Marketing and Sales Consultant

  • Oct 2001 - Sep 2002

  Special Events and Promotions manager for upscale line of skin care products. . Special Events and Promotions manager for upscale line of skin care products. .



UpcomingEvents.com / Minidate.com

• Event Consultant

  • Oct 2001 - Sep 2002

  Managed all advertising sales, promotions, and public relations for web based Event Promotions and Marketing company. Managed all advertising sales, promotions, and public relations for web based Event Promotions and Marketing company.



Clear Channel Radio

• United States
• Broadcast Media Production and Distribution

• Marketing Director WLCE Alice 1045

  • Dec 2000 - Oct 2001

  Conceptualized ideas and implemented the strategic plan of the radio station. Established and encouraged positive press relationships, industry contacts, and promotional partnerships. Developed, planned, and executed on-air and off-air marketing campaigns designed to increase listenership, and drive ratings. Responsible for developing, coordinating and executing major station events. Conceptualized ideas and implemented the strategic plan of the radio station. Established and encouraged positive press relationships, industry contacts, and promotional partnerships. Developed, planned, and executed on-air and off-air marketing campaigns designed to increase listenership, and drive ratings. Responsible for developing, coordinating and executing major station events.



Ticketmaster

• United States
• Entertainment Providers
• 700 & Above Employee

• Director of Marketing

  • Sep 2000 - Dec 2000

  Responsible for all aspects of client services, including maintaining positive contacts with over 50 regular clients, coordinated client requests with other internal departments, oversaw client and event driven promotions to guarantee additional exposure. Responsible for all aspects of client services, including maintaining positive contacts with over 50 regular clients, coordinated client requests with other internal departments, oversaw client and event driven promotions to guarantee additional exposure.



Greater Philadelphia Radio Group

• United States
• Telecommunications

• WEJM 95.7 Jammin' Gold Promotions Director

  • Jun 1999 - Jul 2000

  Implemented and managed all promotional programs for programming, sales, and new business development departments. Implemented and managed all promotional programs for programming, sales, and new business development departments.



WBEB

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Promotion Coordinator

  • Sep 1995 - Jun 1999

  Managed all station events, on air promotions, and part-time staff. Managed all station events, on air promotions, and part-time staff.