Experience

Avenue B2B Marketing Strategy and Activation

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Account Management

  • Nov 2022 - Present



Self-Employed

• Advertising Services
• 700 & Above Employee

• Lead Digital Manager / Sr. Project Manager

  • Nov 2019 - Nov 2022



Interface

• United States
• Textile Manufacturing
• 700 & Above Employee

• Senior Creative Manager

  • Aug 2016 - Oct 2019

  //Global commercial flooring company// Managed internal creative department, including workflow, prioritization, creative development and delivery. Acted as primary communications liaison to cross-functional teams. Project request intake and brief development, providing comprehensive direction to creative teams to enable action. Led project planning, budgeting, timeline development, key milestones, project status. Product and location photo shoot supervision. DAM strategy and maintenance. //Global commercial flooring company// Managed internal creative department, including workflow, prioritization, creative development and delivery. Acted as primary communications liaison to cross-functional teams. Project request intake and brief development, providing comprehensive direction to creative teams to enable action. Led project planning, budgeting, timeline development, key milestones, project status. Product and location photo shoot supervision. DAM strategy and maintenance.



Freelance

• Greater Chicago Area

• Senior Project Manager

  • Nov 2015 - Jul 2016

  Account and special project management, including work for Duffy and Avenue B2B Marketing. Account and special project management, including work for Duffy and Avenue B2B Marketing.



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Jan 2015 - Oct 2015

  Leveraged B2B marketing experience and familiarity with key business units to help lead the Aramark account at FCB. As a part of overall brand refresh, my team aided business units with creation and deployment of new messaging architecture, development of updated sales materials, video and advertising campaigns. Clients: Aramark Leveraged B2B marketing experience and familiarity with key business units to help lead the Aramark account at FCB. As a part of overall brand refresh, my team aided business units with creation and deployment of new messaging architecture, development of updated sales materials, video and advertising campaigns. Clients: Aramark



Avenue B2B Marketing Strategy and Activation

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Nov 2006 - Jan 2015

  //Focused on B2B companies entering pivotal times of change// Essity (a $13b global hygiene products company) was embarking on a multi-year initiative to launch a new masterbrand in North America. Played a pivotal role on the team planning/managing the large-scale brand migration. Responsible for leadership and growth of the client business. Developed annual budget and marketing plans. Ongoing global product launches across multiple market segments and audiences, supported by integrated campaign development, merchandising, sales training/tools. iPad program development, management; trade show and event support. Experience with Basecamp, MS Project, Workamajig project management software. Clients: Essity/Tork, LearningAbled, Make It Better, Clareo Partners Show less



Amp Communications, Inc

• Advertising Services

• VP/Client Services

  • Apr 2002 - Oct 2006

  //Full-service branding agency// Partner and co-founder. Client program and relationship management. Brand development, research, advertising, direct marketing, digital. Clients: California Culinary Academy (a Le Cordon Bleu school); NEC; Teleformix; SF Maritime Historical Park; National Kidney Foundation of Northern California; California Transplant Donor Network. //Full-service branding agency// Partner and co-founder. Client program and relationship management. Brand development, research, advertising, direct marketing, digital. Clients: California Culinary Academy (a Le Cordon Bleu school); NEC; Teleformix; SF Maritime Historical Park; National Kidney Foundation of Northern California; California Transplant Donor Network.



GLOW Creative Communications

• San Francisco Bay Area

• Management Supervisor

  • May 2000 - May 2001

  //Boutique creative agency with a focus on technology start-ups// Led growing account team, built new business efforts and increased agency visibility. Played leading role in new business pitches resulting in several AOR client wins. Managed qualitative research to fuel positioning explorations for pre-IPO tech clients. New company launches with a focus on corporate identity development, messaging and brand building. Clients: Satmetrix Systems, Collab.net, Red Spark (Autodesk) //Boutique creative agency with a focus on technology start-ups// Led growing account team, built new business efforts and increased agency visibility. Played leading role in new business pitches resulting in several AOR client wins. Managed qualitative research to fuel positioning explorations for pre-IPO tech clients. New company launches with a focus on corporate identity development, messaging and brand building. Clients: Satmetrix Systems, Collab.net, Red Spark (Autodesk)



D'Arcy - Highway One division

• San Francisco Bay Area

• Management Supervisor

  • Oct 1999 - May 2000

  //Integrated marketing agency// Supervised the account service team on AAA client. Sold and managed qualitative consumer research leading to strategic platform development for various AAA brands. Print, radio, digital, direct mail and cable TV. //Integrated marketing agency// Supervised the account service team on AAA client. Sold and managed qualitative consumer research leading to strategic platform development for various AAA brands. Print, radio, digital, direct mail and cable TV.