Laurie VanBrocklin
Marketing And Public Relations Manager at Humane Society of Pinellas- Claim this Profile
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Bio
Credentials
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Adobe After Effects Beginner & Advanced
American Graphics Institute
Experience
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Humane Society of Pinellas
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Marketing And Public Relations Manager
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Oct 2020 - Sep 2023
Providing contemporary and sophisticated graphic design, social media content, brand management, and media communication strategies. Development and production of digital and direct mail fundraising campaigns. Public relations representative for on-camera tv segments, radio, and media requests. Creation of all marketing collateral, and fundraising event collateral including event-specific landing website pages. Experience in developing peer-to-peer fundraising websites and development and… Show more Providing contemporary and sophisticated graphic design, social media content, brand management, and media communication strategies. Development and production of digital and direct mail fundraising campaigns. Public relations representative for on-camera tv segments, radio, and media requests. Creation of all marketing collateral, and fundraising event collateral including event-specific landing website pages. Experience in developing peer-to-peer fundraising websites and development and growth of fundraising events. Show less Providing contemporary and sophisticated graphic design, social media content, brand management, and media communication strategies. Development and production of digital and direct mail fundraising campaigns. Public relations representative for on-camera tv segments, radio, and media requests. Creation of all marketing collateral, and fundraising event collateral including event-specific landing website pages. Experience in developing peer-to-peer fundraising websites and development and… Show more Providing contemporary and sophisticated graphic design, social media content, brand management, and media communication strategies. Development and production of digital and direct mail fundraising campaigns. Public relations representative for on-camera tv segments, radio, and media requests. Creation of all marketing collateral, and fundraising event collateral including event-specific landing website pages. Experience in developing peer-to-peer fundraising websites and development and growth of fundraising events. Show less
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General Dynamics Ordnance and Tactical Systems
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Sr. Director, Communications and Marketing Services
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Mar 2008 - Jun 2019
GD-OTS is an American aerospace and defense multinational corporation - the 6th largest defense contractor in the world. As a Senior Director of Communications & Marketing Services, I developed and implemented an evolving company brand identity relating to internal/external communications, marketing, and media strategies and campaigns. Served as the company spokesperson for all external communications relating to media outlets, global publications, video/television requests and… Show more GD-OTS is an American aerospace and defense multinational corporation - the 6th largest defense contractor in the world. As a Senior Director of Communications & Marketing Services, I developed and implemented an evolving company brand identity relating to internal/external communications, marketing, and media strategies and campaigns. Served as the company spokesperson for all external communications relating to media outlets, global publications, video/television requests and inquiries. Carried out the same duties as the director position described below, in conjunction with the following: • Planned and oversaw $2M+ annual budget for all company-wide activities relating to communications and marketing services, successfully meeting established project goals and objectives. • Wrote and edited press releases for contract awards, product launches, acquisitions, labor negotiations, and crisis management for entire company. • Set annual objectives for brand promotion across all marketing collateral, websites, videos, and trade show exhibits. • Drove launch strategies and campaigns on content creation, criteria, and approval procedures for social media channels, effectively interfacing with cross-functional departments. • Devised responses to Congressional Office inquiries relating to global activities, communications, and corporate government relations. • Managed communications, marketing services, and trade show personnel by establishing goals and objectives, prioritizing and assigning projects, setting creative direction, and developing multi-year marketing/media campaigns. • Developed and directed annual advertising plan to promote company products, community outreach, and cultivate customer relationships. • Evaluated research regarding new market trends, reactions to company brand, and promotional activities; recommended creative strategy adjustments.
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Director, Communications & Marketing Services
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Mar 2003 - May 2008
As the Director of Communications & Marketing Services, I collaborated closely with executive leadership team to develop annual initiatives for brand management, strategic marketing and media outreach campaigns. • Developed and managed $1M+ annual budget for all company-wide activities relating to communications and marketing services, successfully meeting established projects and objectives. • Wrote and edited press releases for contract awards, product launches, acquisitions, labor… Show more As the Director of Communications & Marketing Services, I collaborated closely with executive leadership team to develop annual initiatives for brand management, strategic marketing and media outreach campaigns. • Developed and managed $1M+ annual budget for all company-wide activities relating to communications and marketing services, successfully meeting established projects and objectives. • Wrote and edited press releases for contract awards, product launches, acquisitions, labor negotiations, and crisis management for entire company. • Joined forces with HR and marketing personnel concerning community outreach initiatives; detailed and refined key messaging, event participation, and media promotion for the company’s community activities. • Supervised all third-party vendors relating to marketing services activities and initiatives.
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Manager, Creative Services & Marketing Communications
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Mar 1997 - Mar 2003
As a Manager of Creative Services & Marketing Communications, I set all annual objectives and budgets for the development and creation of marketing collateral associated to marketing initiatives, company promotion and trade show exhibits. • Assisted the Vice President of Marketing in the creation and implementation of marketing strategies and related marketing concepts, tools, techniques and procedures. • Developed and managed annual marketing and advertising plan. Plan included trade… Show more As a Manager of Creative Services & Marketing Communications, I set all annual objectives and budgets for the development and creation of marketing collateral associated to marketing initiatives, company promotion and trade show exhibits. • Assisted the Vice President of Marketing in the creation and implementation of marketing strategies and related marketing concepts, tools, techniques and procedures. • Developed and managed annual marketing and advertising plan. Plan included trade shows, sales promotion, advertising, brochures, video and product model production. • Managed and maintained company web site’s content and design. • Coordinated and managed Creative Services team support of all Bid and Proposal efforts across the company. • Managed all Communication, Marketing Services, Copy Center and Trade Show personnel. Set goals and objectives for each staff member. Prioritized and assigned projects to staff. Set creative direction and developed multi-year marketing and media campaigns. • Procured and managed blanket purchase orders for commercial services related to marketing communication objectives. • Conducted employee evaluations and reviews; assist and provide personnel in receiving continuing education and training related to the graphic design and communications fields.
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Supervisor, Graphics & Reprographics
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Mar 1995 - Mar 1997
• Developed and managed the company’s annual marketing and advertising plan. Plan included trade shows, sales promotion, advertising, brochures, video and product model production. • Functioned as point-of-contact for all incoming projects; evaluate, prioritize and assign projects to appropriate personnel. Monitor ongoing projects, reassessing and re-prioritizing when required. • Oversaw the development and production of marketing collateral. • Developed annual budget with Director… Show more • Developed and managed the company’s annual marketing and advertising plan. Plan included trade shows, sales promotion, advertising, brochures, video and product model production. • Functioned as point-of-contact for all incoming projects; evaluate, prioritize and assign projects to appropriate personnel. Monitor ongoing projects, reassessing and re-prioritizing when required. • Oversaw the development and production of marketing collateral. • Developed annual budget with Director of Marketing and managed department budget and associated staff. • Coordinate and manage all bid and proposal efforts in Graphics and Reprographics. Worked with program managers, proposal coordinators, writers and department staff to establish schedules and deadlines.
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Graphic Designer
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Nov 1989 - Mar 1995
• Conceptualized, developed, and designed marketing collateral including print materials, brochures, advertising, exhibit materials and proposal artwork. • Worked with clients to gather and define requirements, established scopes and managed project milestones. • Used Adobe Design Software and Microsoft Office applications to create images and layouts for all marketing projects. • Contributed design ideas in early planning stages with customers and project managers. Met with said… Show more • Conceptualized, developed, and designed marketing collateral including print materials, brochures, advertising, exhibit materials and proposal artwork. • Worked with clients to gather and define requirements, established scopes and managed project milestones. • Used Adobe Design Software and Microsoft Office applications to create images and layouts for all marketing projects. • Contributed design ideas in early planning stages with customers and project managers. Met with said customers to present design concepts and drafts. • Employed design fundamentals when selecting typography, composition, layout and color in design work.
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Education
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1982 - 1984
Tampa College
Computer Science
Community
