Experience

United Way of Erie County

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• • Aug 2021 - Present

• • Jun 2014 - Present

• • Sep 2010 - Present

• • Jun 2014 - Aug 2021

  Oversee strategic work of organization in the community which focuses on school readiness, student success and family stability to improve community conditions so more individuals and families are self-sufficient.



WICT

• Vice President, Education & Program Development

  • Mar 2007 - Sep 2010

  • Led Education & Program Development and Interactive Media Departments for national professional association with close to 8,000 members. Develop, plan and execute all national programs and new media products. • Conducted in-depth assessment of all WICT learning and development offerings. Identified and implemented significant improvements to align with industry’s needs. Increased attendance and revenue of largest event by more than 20 percent yearly. Successfully controlled expenses to improve net revenue for all programs. • Created family of new products to fill voids identified by the industry, successfully launching multi-tier programs and resources for member companies, such as internal training, turn-key development opportunities, and senior executive programs. • Identified new opportunities in the new media space. Oversee creation of new products, including webinars; WICT Connects, a unique professional networking resource; the WICT Resource Library; and, chapter access to national interactive media resources. • Responsible for WICT’s advocacy program, “Tech It Out,” which promotes technology opportunities in the industry to technical and nontechnical women currently in and out of the cable industry, and encourages young women to pursue technology careers. • Recognized team leader on executive level. Focus is on collaborative, creative and high producing teams to accomplish department and association goals. • Created and oversee new program resources for chapters, including the Chapter Program Library, for WICT’s 20 chapters offering turn-key programming, from keynote presentations to full day leadership programs, education templates, and more. Show less



Delta Strategies & Revolution Studio

• Senior Account Executive & Director, Creative Services

  • Mar 2007 - Jan 2009

  • Joined a small public affairs and strategic communications firm, Delta Strategies, which later spun off part of its operation into a new entity, Revolution Studio. Responsible for issue analysis, goal assessment, strategy development and campaign execution for private-sector projects and topic specific issues. • Crafted campaign strategy for multiple projects, including communications outreach, budget development and strategy execution. Developed public educational communications and advertising campaigns. • Worked with local community groups and leaders as part of outreach activities. Show less



NAIOP

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Vice President

  • 1997 - 2004

  • Head of national trade organization’s (10,000+ members) Education Department. Responsible for $900,000+ annual education budget. • Developed and executed Annual Conference, three national conferences, and various national seminars. Responsible for topic development, talent, contract negotiation and management, and all logistics. • Developed and managed all associated marketing efforts, including marketing plan, budget, concept and copy, design, and communications. • Successfully created and launched new Executive Education course that was accepted by Harvard as one of its core real estate programs. • Managed three volunteer committees comprising high-level professionals in commercial real estate. • Created new sponsorship opportunities with the business development department that brought in significant income for the organization. Increased quality and quantity of programming, exceeding budgeted net income by up to 65%. • Developed and implemented strategic plan for NAIOP’s educational programming. Show less



William C. Pflaum & Company

• Vice President

  • 1989 - 1997

  Prior to her tenure at NAIOP, Laurie was Vice President of William C Pflaum Co., Inc., an association management firm, and was responsible for overall client management, budgeting, marketing, media relations, educational activities, committee management, awards events, and new program development. As the lead executive under the CEO, Laurie was responsible for a staff of 20+. Prior to her tenure at NAIOP, Laurie was Vice President of William C Pflaum Co., Inc., an association management firm, and was responsible for overall client management, budgeting, marketing, media relations, educational activities, committee management, awards events, and new program development. As the lead executive under the CEO, Laurie was responsible for a staff of 20+.