Laurie Mak Fan
Sales Communication Officer at Rexel Belgium Official- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French Native or bilingual proficiency
-
English Full professional proficiency
-
Dutch Professional working proficiency
Topline Score
Bio
Credentials
-
CEFORA
-
Experience
-
Rexel Belgium
-
Belgium
-
Appliances, Electrical, and Electronics Manufacturing
-
100 - 200 Employee
-
Sales Communication Officer
-
Jan 2015 - Present
- Develop social media strategy to enhance traditional media outreach - Create quality communication materials to reach customers, suppliers and agencies - Proactively work with Category Managers to promote key messages through target publications, leveraging business opportunities - Organize local events and national trade fairs to drive greater awareness for Rexel solutions - Maintain strong relationships with key trade press to support campaigns and maximize media coverage - Editing the electrotechnical e-magazine "Module" specialized in the industrial sector (including supplyers' product news, case studies and articles) Show less
-
-
-
Basic-Fit
-
Netherlands
-
Wellness and Fitness Services
-
700 & Above Employee
-
Group Fitness Instructor
-
2010 - Present
-
-
-
Sage
-
United Kingdom
-
Software Development
-
700 & Above Employee
-
Marketing Account
-
Sep 2014 - Jan 2015
- Designed and implemented a corporate communication campaign focused on progress, to improve employee’s commitment through strategic messages - Ran advertising campaigns for paperless management software to increase turnover - Edited and revised the web content about paperless management software to ensure the highest quality of writing - Designed and implemented a corporate communication campaign focused on progress, to improve employee’s commitment through strategic messages - Ran advertising campaigns for paperless management software to increase turnover - Edited and revised the web content about paperless management software to ensure the highest quality of writing
-
-
-
Vapo et Sens
-
Bruxelles
-
Communication & Marketing Manager
-
Jan 2014 - Jan 2015
- Developed brand identity, including graphic style and tone of voice for all the point of sale’s media - Created and updated the e-commerce site - Wrote and managed paper, online and social communication to promote the brand, image and values of the point of sale - Developed brand identity, including graphic style and tone of voice for all the point of sale’s media - Created and updated the e-commerce site - Wrote and managed paper, online and social communication to promote the brand, image and values of the point of sale
-
-
-
Life Style Fitness
-
Jette
-
Personal Trainer & Fitness Instructor
-
2012 - 2013
- Developed customized individual training programs - Taught fitness classes and small group trainings - Built strong business relationships with customers - Developed customized individual training programs - Taught fitness classes and small group trainings - Built strong business relationships with customers
-
-
-
GLFE Consulting
-
Anderlecht
-
Marketing Manager
-
2011 - 2012
- Planned and announced events, including hiring of external providers and design of promotional materials - Compiled results and made post- event assessments and recommendations for the future - Planned and announced events, including hiring of external providers and design of promotional materials - Compiled results and made post- event assessments and recommendations for the future
-
-
-
Knauf Insulation
-
Belgium
-
Wholesale Building Materials
-
700 & Above Employee
-
Communication Services Manager
-
2010 - 2011
- Designed a standard marcom toolbox to ensure European communication’s consistency - Manufactured merchandising materials to optimize products presentation on the points of sale - Supervised internal communication, including production and management of the Knauf Insulation Newsletter, Knauf Journal and E-Bulletin - Designed a standard marcom toolbox to ensure European communication’s consistency - Manufactured merchandising materials to optimize products presentation on the points of sale - Supervised internal communication, including production and management of the Knauf Insulation Newsletter, Knauf Journal and E-Bulletin
-
-
-
Bobcat Company
-
United States
-
Machinery Manufacturing
-
700 & Above Employee
-
Communication Specialist
-
2008 - 2009
- Wrote and edited the content of the European public website - Planned and launched innovative and effective communication campaigns, such as the action "Bobcat loaders auctions” to sell the stock, generate cash and raise funds for UNICEF - Wrote and edited the content of the European public website - Planned and launched innovative and effective communication campaigns, such as the action "Bobcat loaders auctions” to sell the stock, generate cash and raise funds for UNICEF
-
-
-
Aspria Group
-
United Kingdom
-
Wellness and Fitness Services
-
100 - 200 Employee
-
Product Manager
-
2008 - 2008
- Detailed and monitored budget, communication plans and strategies - Launched advertising campaigns increasing brand awareness to generate new subscriptions within the club - Organized events to ensure members’ retention within the club - Detailed and monitored budget, communication plans and strategies - Launched advertising campaigns increasing brand awareness to generate new subscriptions within the club - Organized events to ensure members’ retention within the club
-
-
-
Oriflame Cosmetics
-
Switzerland
-
Personal Care Product Manufacturing
-
700 & Above Employee
-
Product Manager
-
2006 - 2007
- Re-launched the babies product range generating a 15% higher turnover than previous years - Took part in commercial presentations of new products to worldwide markets in order to approve projects under development - Re-launched the babies product range generating a 15% higher turnover than previous years - Took part in commercial presentations of new products to worldwide markets in order to approve projects under development
-
-
-
Mastercard
-
United States
-
IT Services and IT Consulting
-
700 & Above Employee
-
Business Assistant
-
2005 - 2006
- Prepared reports and presentations for the management team - Wrote internal guidelines to support the employees - Prepared reports and presentations for the management team - Wrote internal guidelines to support the employees
-
-
-
Perth College
-
Mount Lawley, Australia
-
French Teacher Assistant
-
2004 - 2005
- Set up conversational groups in French - Set up conversational groups in French
-
-
Education
-
IHECS
Master's Degree, Advertising, and Applied Communication -
Collège Notre-Dame des 3 Vallées
-
CEFORA
Certification, Social Media -
Zebrix
Digital Signage -
CEFORA
Certification, Créer des PDF interactifs avec Indesign -
Rexel Academy
Certificate of achievement, GDPR training -
CMoore
Social Media Training -
Rexel Academy
Certificate of achievement, Prévention des pots-de-vin et de la corruption & Loi sur la concurrence