Laurie Mak Fan

Sales Communication Officer at Rexel Belgium Official
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Contact Information
us****@****om
(386) 825-5501
Location
Asse, Flemish Region, Belgium, BE
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • Dutch Professional working proficiency

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Credentials

  • CEFORA
    -

Experience

    • Belgium
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • Sales Communication Officer
      • Jan 2015 - Present

      - Develop social media strategy to enhance traditional media outreach - Create quality communication materials to reach customers, suppliers and agencies - Proactively work with Category Managers to promote key messages through target publications, leveraging business opportunities - Organize local events and national trade fairs to drive greater awareness for Rexel solutions - Maintain strong relationships with key trade press to support campaigns and maximize media coverage - Editing the electrotechnical e-magazine "Module" specialized in the industrial sector (including supplyers' product news, case studies and articles) Show less

    • Netherlands
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Group Fitness Instructor
      • 2010 - Present

    • United Kingdom
    • Software Development
    • 700 & Above Employee
    • Marketing Account
      • Sep 2014 - Jan 2015

      - Designed and implemented a corporate communication campaign focused on progress, to improve employee’s commitment through strategic messages - Ran advertising campaigns for paperless management software to increase turnover - Edited and revised the web content about paperless management software to ensure the highest quality of writing - Designed and implemented a corporate communication campaign focused on progress, to improve employee’s commitment through strategic messages - Ran advertising campaigns for paperless management software to increase turnover - Edited and revised the web content about paperless management software to ensure the highest quality of writing

  • Vapo et Sens
    • Bruxelles
    • Communication & Marketing Manager
      • Jan 2014 - Jan 2015

      - Developed brand identity, including graphic style and tone of voice for all the point of sale’s media - Created and updated the e-commerce site - Wrote and managed paper, online and social communication to promote the brand, image and values of the point of sale - Developed brand identity, including graphic style and tone of voice for all the point of sale’s media - Created and updated the e-commerce site - Wrote and managed paper, online and social communication to promote the brand, image and values of the point of sale

    • Personal Trainer & Fitness Instructor
      • 2012 - 2013

      - Developed customized individual training programs - Taught fitness classes and small group trainings - Built strong business relationships with customers - Developed customized individual training programs - Taught fitness classes and small group trainings - Built strong business relationships with customers

    • Marketing Manager
      • 2011 - 2012

      - Planned and announced events, including hiring of external providers and design of promotional materials - Compiled results and made post- event assessments and recommendations for the future - Planned and announced events, including hiring of external providers and design of promotional materials - Compiled results and made post- event assessments and recommendations for the future

    • Belgium
    • Wholesale Building Materials
    • 700 & Above Employee
    • Communication Services Manager
      • 2010 - 2011

      - Designed a standard marcom toolbox to ensure European communication’s consistency - Manufactured merchandising materials to optimize products presentation on the points of sale - Supervised internal communication, including production and management of the Knauf Insulation Newsletter, Knauf Journal and E-Bulletin - Designed a standard marcom toolbox to ensure European communication’s consistency - Manufactured merchandising materials to optimize products presentation on the points of sale - Supervised internal communication, including production and management of the Knauf Insulation Newsletter, Knauf Journal and E-Bulletin

    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Communication Specialist
      • 2008 - 2009

      - Wrote and edited the content of the European public website - Planned and launched innovative and effective communication campaigns, such as the action "Bobcat loaders auctions” to sell the stock, generate cash and raise funds for UNICEF - Wrote and edited the content of the European public website - Planned and launched innovative and effective communication campaigns, such as the action "Bobcat loaders auctions” to sell the stock, generate cash and raise funds for UNICEF

    • United Kingdom
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Product Manager
      • 2008 - 2008

      - Detailed and monitored budget, communication plans and strategies - Launched advertising campaigns increasing brand awareness to generate new subscriptions within the club - Organized events to ensure members’ retention within the club - Detailed and monitored budget, communication plans and strategies - Launched advertising campaigns increasing brand awareness to generate new subscriptions within the club - Organized events to ensure members’ retention within the club

    • Switzerland
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Product Manager
      • 2006 - 2007

      - Re-launched the babies product range generating a 15% higher turnover than previous years - Took part in commercial presentations of new products to worldwide markets in order to approve projects under development - Re-launched the babies product range generating a 15% higher turnover than previous years - Took part in commercial presentations of new products to worldwide markets in order to approve projects under development

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Business Assistant
      • 2005 - 2006

      - Prepared reports and presentations for the management team - Wrote internal guidelines to support the employees - Prepared reports and presentations for the management team - Wrote internal guidelines to support the employees

  • Perth College
    • Mount Lawley, Australia
    • French Teacher Assistant
      • 2004 - 2005

      - Set up conversational groups in French - Set up conversational groups in French

Education

  • IHECS
    Master's Degree, Advertising, and Applied Communication
    2000 - 2004
  • Collège Notre-Dame des 3 Vallées
    1994 - 1999
  • CEFORA
    Certification, Social Media
    2015 - 2015
  • Zebrix
    Digital Signage
    2016 - 2016
  • CEFORA
    Certification, Créer des PDF interactifs avec Indesign
    2017 - 2017
  • Rexel Academy
    Certificate of achievement, GDPR training
    2018 - 2018
  • CMoore
    Social Media Training
    2018 - 2018
  • Rexel Academy
    Certificate of achievement, Prévention des pots-de-vin et de la corruption & Loi sur la concurrence
    2019 - 2019

Community

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