Laurie Kaiden
Director of Communications at Katz & Associates- Claim this Profile
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Experience
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Katz & Associates
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Industrial Machinery Manufacturing
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Director of Communications
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Jan 2020 - Present
Work with incredible team of 30+ brokers across seven offices on the eastern seaboard to promote the firm's commercial retail real estate work Work with incredible team of 30+ brokers across seven offices on the eastern seaboard to promote the firm's commercial retail real estate work
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Maine Camp Experience
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United States
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Recreational Facilities
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Director
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Sep 2012 - Present
• Oversee association of 40 premier overnight summer camps and 55 business members• Develop and lead marketing efforts to encourage families to send their kids to camp in Maine and position Maine camps as the best destination for camp• Oversee departments and staff including: social media, SEO/ad words, blogs, newsletter, business memberships, promotion in key markets, web and print design and content • Develop communications to the group via internal listserv to provide updates• Manage budget with accountant, and coordinate budget and initiatives with executive board• Plan and run bi-annual meetings and trade shows in Portland, ME and Manchester, NH• Also serve as Campcierge™, providing guidance to help families select the right camp • Coordinate with partners in Maine to deliver joint messaging and promotions including Maine Office of Tourism, Visit Portland, and local restaurants, hotels, tour operators• Partner with non-profit organizations for cause marketing initiatives including MaxCure Foundation Dunk Your Kicks and World of Change Show less
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Director at Maine Camp Experience
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Sep 2012 - Present
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lmk PR
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United Kingdom
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Real Estate
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1 - 100 Employee
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owner
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May 2009 - Present
PR work for clients includes strategic counsel, writing, onsite event support, media outreach - social media (focused heavily on parenting sites and mommy blogs) and traditional media. I've also done celebrity seeding and generated coverage in natl entertainment pubs. Clients have included Maine Camp Experience, Esthetica MD, KickboardUSA, The.Material.Man. PR work for clients includes strategic counsel, writing, onsite event support, media outreach - social media (focused heavily on parenting sites and mommy blogs) and traditional media. I've also done celebrity seeding and generated coverage in natl entertainment pubs. Clients have included Maine Camp Experience, Esthetica MD, KickboardUSA, The.Material.Man.
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Porter Novelli
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Vice President
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Jan 1997 - Jul 2005
For clients including Princess Cruises, Gillette, HP and Bermuda Department of Tourism, I developed and implemented strategic programs to introduce new ships/hotels/razors. I worked with spokespeople (corporate and celebrity), ran promotions and contests, hosted press trips, managed budgets, provided counsel, handled media outreach and wrote materials (press releases, pitches, guides, etc.). For clients including Princess Cruises, Gillette, HP and Bermuda Department of Tourism, I developed and implemented strategic programs to introduce new ships/hotels/razors. I worked with spokespeople (corporate and celebrity), ran promotions and contests, hosted press trips, managed budgets, provided counsel, handled media outreach and wrote materials (press releases, pitches, guides, etc.).
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Jensen/Boga
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United States
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Public Relations and Communications Services
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Account Executive
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Jun 1995 - Dec 1996
For clients including Sandals Resorts and Air Jamaica, I conduced media relations, planned launch and opening events, developed press materials, hosted press trips, and negotiated giveaways. For clients including Sandals Resorts and Air Jamaica, I conduced media relations, planned launch and opening events, developed press materials, hosted press trips, and negotiated giveaways.
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Education
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University of Wisconsin-Madison
Bachelor of Arts (BA), English Language and Literature/Letters -
American University of Paris
Semester abroad -
Pratt Institute
Masters Library Science