Experience

Morgan Memorial Goodwill Industries

• United States
• Non-profit Organizations
• 1 - 100 Employee

• • May 2017 - Present

• • May 2017 - Present



Ready4

• United States
• E-Learning
• 1 - 100 Employee

• Head of Marketing

  • May 2016 - May 2017

  Since 2012, Ready4 (formally LTG Exam Prep Platform) has been on a mission to create the world’s most advanced mobile learning platform and connect students to opportunity. Today, with over 1 million downloads across 195+ countries we are transforming the way students prepare for standardized exams. To-date we have launched: Ready4 GMAT, Ready4 GRE, Ready4 SAT, Ready4 ACT, Ready4 PSAT, Ready4 MCAT, and U-Match across both iOS and Android platforms. In addition to readying our students for major exams, we provide students with school research, application planning, and scholarship tools all within our mobile apps. Universities, in turn, can partner with Ready4 to connect with students worldwide. Show less



Copatient

• Boston, Ma.

• Director of Marketing

  • Jul 2014 - Jun 2016

  Copatient helps consumers and business partners take control of their healthcare expenses,by using crowd-sourced data and a proprietary technology platform to perform an innovative bill analysis and negotiate payment. • Creation and implementation of a full service, multi-channel marketing strategy focused on acquisition, engagement, and retention for direct-to-consumer and business-to-business customers • Increased account creation by 237% through strategic development and implementation of lead generation activities, including: paid advertising, social media, Public Relations, SEO/SEM, content strategy, and awareness-building campaigns • Led the strategic development and implementation for consumer facing finance products, and back-end payment processing flows, creating a more robust product mix • Successfully directed, managed, and implemented an entire product rebranding, including new product naming, tagline, and positioning documents and collateral for all markets • Identified, managed, and provided strategic direction for a new website redesign, encompassing all customer bases and significantly increasing conversion rate while dropping bounce rate to under 10% • Developed and implemented strategic marketing touch-points and cross-sell opportunities to increase life time value of customer base, while maintaining a Net Promoter Score of 92% • Developed reporting dashboards and ongoing analysis of KPIs, ensuring programs are meeting performance expectations and making adjustments as necessary • Automation of existing manual operations communications allowing for reduction in reliance on technology resources, and increase in customer conversion rate through reallocation of resources • Directly manage the internal marketing team, external creative resources, consultants, and vendors, spanning multiple onsite and offsite locations Show less



Staples

• United States
• Retail Office Equipment
• 700 & Above Employee

• Marketing Manager Global Credit Products

  • Nov 2013 - Jul 2014

  • Manage direct marketing channels for acquisition and retention activities of the Staples private label credit card program including e-commerce, digital, in store, and associate verticals • Direct strategy and manage relationships for banking partners focused on creating unique sales driving opportunities through card linked offers • Budget management and forecasting for the private label credit card program and strategic bank partnerships • Leveraging innovative marketing vehicles to promote credit and payment products including: re-targeting & display advertising, cross sell of credit in customer facing materials, upsell of credit in direct sales channels Show less



Upromise

• United States
• Consumer Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2010 - Nov 2013

  • Responsible for direct to consumer marketing campaigns (email, direct mail, and web strategy initiatives) that drive Upromise credit card acquisition and retention • Actively acquired new credit card accounts through various marketing channels resulting in a year over year increase of new card accounts • Successful on time launch of a multi-billion dollar credit card portfolio and successful on time conversion of existing portfolio with a low attrition rate • Optimization of email marketing strategy- led to increased open rates of more than 10% with a corresponding application rate of more than 30% • Present relevant findings of marketing campaigns and projects to external partners, as well as the Upromise and Sallie Mae executive teams • Analyze multi-level marketing campaign performance and market research for use in developing strategic marketing plans Show less



Consulting Experience

• Milton, Ma

• Independent Marketing Consultant

  • 2009 - Jan 2013

  • Provide marketing services for a Norwell, Ma. based security and engineering firm focusing on website development and optimization • Work to analyze and refine potential clients and corporations for marketing efforts • Manage and create multi-channel marketing materials • Provide guidance and support for streamlining proposal and business development strategy • Provide marketing consulting services for a Hingham, Ma. based realtor to obtain a larger market share of potential clients- marketing tactics to increase response rate from open house and direct mail efforts Show less



Upromise, Inc. a subsidiary of Sallie Mae

• Newton, Ma

• Marketing Associate

  • Aug 2008 - Aug 2010

  • Ensure project milestones were met, including the coordination of any required client contracts, vendor agreements, and legal requirements • Responsible for managing relationships and direct marketing for financial partners, brick and mortar partners, and online partners • Worked among all levels of the organization to ensure successful execution and implementation of marketing initiatives • Ensure project milestones were met, including the coordination of any required client contracts, vendor agreements, and legal requirements • Responsible for managing relationships and direct marketing for financial partners, brick and mortar partners, and online partners • Worked among all levels of the organization to ensure successful execution and implementation of marketing initiatives



Techmark Security Integration

• Rockland, Ma

• Marketing Coordinator

  • Apr 2006 - Aug 2007

  • Conducted market research on possible clients to maximize company profitability and client base, increasing client base from local entities to multi-national companies • Created a new company wide process to ensure that projects are on time, on budget, and net a positive return on investment • Conducted market research on possible clients to maximize company profitability and client base, increasing client base from local entities to multi-national companies • Created a new company wide process to ensure that projects are on time, on budget, and net a positive return on investment