Experience

Canadian Automobile Dealers Association - CADA

• Canada
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• • Aug 2022 - Present

• • Sep 2019 - Aug 2022



TC Media

• Canada
• Advertising Services
• 300 - 400 Employee

• Project Manager, The Home Depot Permanent Signage

  • Jun 2016 - Aug 2019

  • Manage creation of permanent signage for The Home Depot. First contact for vendor and internal visual and merchandising team at The Home Depot • Initiate project brief and preliminary project quotation • Preparation and management of workback schedule for client and internal production team, manage weekly status meeting to review milestone progress • Manage creative process from creative brief through approval processing and file release to production, shifting resource priorities as required • In conjunction with print partner, review and test new fixture and hardware proposals • Prepare store POG instruction sheets for installation • Process building for new business unit addition to TC • Lead training and mentoring for account team • Manage vendor billing status and invoicing Show less



Quiller and Blake Healthcare

• Canada
• Advertising Services
• 1 - 100 Employee

• Integrated Campaign Producer

  • Oct 2011 - May 2016

  • Client Service management including estimating, project initiation briefing, development and production through result analysis. First point of contact for Client to communicate with agency. Managed campaign initiatives for agency accounts – Global Pet Foods, Ansell Healthcare, Toronto Paramedic Services, Government of Canada, LaFarge and Carrier Comfort Systems • Project Management- Management of project production and execution of print, digital, social media, email marketing, experiential, in-store events and trade show projects. Working with stakeholders for approvals, creative teams for production of deliverables, trafficking/distribution of deliverables and post project result analysis and presentation • Media planning/buying – Working with Federal Government, Retail and B2B clients on national and regional planning and buying. Issued proposal requests for TV, radio, print, OOH and digital initiatives. Review and bonus negotiation of proposals, media selection to develop integrated media plan, stretching assigned marketing dollars to maximum reach. Negotiation of final media buy, including real time campaign review to manage budget and reinvest any cost savings • Guide Creative team from briefing to project completion, overseeing strategy and results • Primary relationship manager for external freelance team – quote review/approval, scheduling, briefing, quality assurance (QA) of deliverable and invoice review • Manage billing review, approval of monthly invoicing and client BCR delivery. Achievement – Creating new process and procedures when incorporating Creative team from Buffalo office to Toronto office. Show less



Top Drawer Creative

• Canada
• Marketing Services
• 1 - 100 Employee

• Senior Account Manager

  • Oct 2009 - Oct 2011

  • Client Service management (print, digital, radio and television initiatives) for agency retail accounts – Lastman’s Bad Boy, Fitness Depot, GolfTown, Danier Leather and Callaway Golf. Managed team of Account Coordinators in day-to-day project management requirements • Managed bi-monthly flyer program for Lastman’s Bad Boy, acting as client advertising manager and internal point of contact for Sales/Buying team • Oversaw Creative team to ensure on brief and strategy results for delivered creative • Managed billing review and approval of monthly invoicing • Managed and mentored Account Coordinator team Achievement – Leading rebranding of Lastman’s Bad Boy to an elevated consumer group. Show less



Fuel Advertising

• Toronto, Ontario

• Account Manager

  • Sep 2005 - Oct 2009

  • Managed, coordinated and scheduled agency resources ensuring day-to-day client needs were met and all projects assigned were completed on time and within budget • Managed client relationship at multiple levels. As required, acted as an extension of the client marketing department, ensuring clear and open communication • Evaluation of creative for strategic adherence & brand essence in desired manner & tone. • Preparation of strong creative briefs to ensure accuracy and quality of delivered creative Provided agency team with the information and motivation to deliver first class work • Budgeted revenue forecasting and management of monthly budget control report • Managed billing review and approvals for the Bay account team Achievement - Revamp the HBC Gift Registry Guide resulting in $90K annual billing increase. Show less



The Home Depot

• United States
• Retail
• 700 & Above Employee

• Advertising Coordinator / Acting Print Production Manager

  • May 2003 - Sep 2005

  • Worked with external ad agency taking department from internal production to external. Developed schedules, process and procedures with external ad agency • Liaison with merchant group and advertising department for development and production of all print advertising. Partner with vendors to produce vendor-funded advertising • Worked with merchant group to review monthly print vehicles and product selection • Developed creative concepts, review and finalize: copy, art, promotions, price and advertising consistency. Initiated photo shoots for advertising in various print materials • Maintenance of image database for Seasonal advertising material. Input and maintenance of Sku based information into ad module of corporate IBM mainframe Achievement - Meeting deadlines of December holiday print program while coordinating department in corporate relocation and assuming Manager, Print Production position. Show less



NUCAP Brakes

• Canada
• Automotive
• 1 - 100 Employee

• Marketing Coordinator

  • Feb 2001 - May 2003

  • Event coordination – Trade Show, Colloquiums and corporate brand building events in Canada, U.S., South America and Europe with budget range of $20K - $300K USD • Coordinated external design team and media agencies. Forecasted production needs, set parameters for pre-production and regular review of projects prior to run • Liaison with show management regarding space and logistics; booth design and construction; event details (transportation, lodging and orientation for show personnel). • On-site press conference management • Assisted in research, planning, costing and staging of internal and external events • Obtained quotes and estimates from suppliers met with stakeholders and designers on creative concepts, production needs and deadline requirements. Created and maintained an annual schedule of media placement and attendance at events/shows Achievement - Coordinating NUCAP Industries debut at the SAE World Congress Exhibition, to accept the SAE Pace Award for “Technical Excellence in Braking Systems”. Show less



Alliance Equicap

• Toronto, Ontario

• Administrative Assistant

  • May 1998 - Jan 2001

  Front desk and Administrative support to a team of 6 financial/tax professionals within the film industry. Front desk and Administrative support to a team of 6 financial/tax professionals within the film industry.