Experience

LM Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• President / Chief Marketing Officer

  • Nov 2009 - Present

  A woman-led, digital-first, marketing & advertising consultancy that provides cutting-edge, big-picture solutions. Deliver creative and strategic direction across all aspects of marketing, advertising and public relations to drive core business goals, expand client base, and secure continuous organization-wide growth. Cultivate a highly-invested and top-performing creative and digital team through comprehensive talent development. Employ a hands-on approach to directing all aspects of short- and long-term initiatives, oversee multiple simultaneous projects from initial concept through to completion while adhering to all budgetary stipulations and deadlines. Partner closely with clients to identify marketing needs and devise optimal solutions that maximize results and achieve goals. LM Marketing Group: https://www.linkedin.com/company/lm-marketing-group/ _____________________________________________________________ Branding & Positioning I Strategic Marketing & Placement I Advertising I Digital Solutions I Google Partner I SEO/SEM I Web Design I Events | Lead Generation & Web Applications I Creative Design I Social Media Management I Email Marketing I Follow-Up Programs I Media Planning & Placement I Print & Broadcast I Videography I Photography I Sales Environments & Space Planning I Public Relations I Market Research I Event & Promotion Planning I Fundraising Show less



Van Metre Companies

• United States
• Real Estate
• 200 - 300 Employee

• Vice President - Sales & Marketing

  • Dec 2007 - Nov 2009

  Marquis Custom Homes, a division of Van Metre, lead the branding, marketing, product development and profitability of the division. Functioned as the senior management team leader to govern the development and execution of strategic planning for the development and sale of high-end custom homes in one of the most competitive markets. Identified optimal solutions and new business opportunities by performing comprehensive evaluation of builder products, current real estate markets, upcoming projects, and consumer trends. Created and managed a $1.5M marketing budget, allocated resources, and oversaw all aspects of public relations, brand strategy, and the implementation of marketing and advertising campaigns. Established highly-effective in-house marketing and sales teams through hiring, training, mentorship, and hands-on direction across all projects and initiatives. _____________________________________________________________ Specialties: Strategic Planning, Corporate Branding & Marketing, Digital Visibility, Creative Development, Advertising, Market Research, Product Development, Public Relations, Event Planning, and Sales. Show less



Lansdowne Development Group

• United States
• Real Estate

• Vice President - Sales & Marketing

  • Feb 2000 - Dec 2007

  Lansdowne Development Group, charged with branding, marketing, sales, public relations, and market research for all corporate developments. As a senior management team leader, developed marketing plans and implemented sales initiatives to achieve record high sales pace of 300-650 annual sales from 2000-2007. Executed strategic marketing and sales plans to sell out community 3 years ahead of schedule with annual gross income of $23M-$84M during same timeframe. For acquisition properties, developed comprehensive community branding, implemented marketing and advertising campaigns, and was lead on community relations - from rezoning through community build out. _____________________________________________________________ Specialties: Strategic Planning, Community & Corporate Branding, Media & Community Relations, Creative Development, Market Research, Rezoning's, Homeowners Associations (document development, committees and boards), Event Planning, Fundraising, and Sales. Show less


Vaxcom Services, Inc.
• Director - Public Relations/Sales

  • Mar 1999 - Feb 2000

Trafalgar House - South Riding
• Marketing Director

  • Apr 1995 - Mar 1999

Charles E. Smith (now JBG SMITH)
• Associate - Acquisitions

  • May 1993 - Apr 1995