Laurie Cavillot
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Bio
Experience
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THE SKATEROOM
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Belgium
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Artists and Writers
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1 - 100 Employee
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Jun 2022 - Present
Assisting the CEO in managing the team:"[...]making time, information, and decision processes more effective." - The Case for a Chief of Staff, Harvard Business Review
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Jan 2022 - May 2022
Going further than taking care only of our customers with the development of HR initiatives, project management on our B Corp recertification, and full deep-dive into our company structure to review the roles and responsibilities.
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Nov 2020 - Jan 2022
ART FOR SOCIAL IMPACTThe Skateroom challenges the status quo of brand and corporate responsibility, and turns consumers into active contributors in socially engaged projects.As a certified B Corporation, The Skateroom project unites art buyers, artists, galleries, museums, foundations, retailers, and non-profits around the world in a new economic model — « Art for Social Impact ».The “5:25” business model is simple: unleash human creativity and the fruits of artistic labor to donate 5% of the turnover or 25% of the profit from every sale– whichever number is greater.The Skateroom exists to bring art into your life while bringing brighter possibilities to the lives of all. Show less
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The House of Marketing
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Belgium
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Advertising Services
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100 - 200 Employee
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Consultant
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May 2019 - Oct 2020
At The House of Marketing, we dare to dream with our clients in an ever-changing era and transform these dreams into reality. From vision to strategy to the last implementation mile, we dream, we think and we do. For years, companies have been calling upon The House of Marketing for strategic marketing consulting and interim management. Bringing in a THoMer means bringing in a connected hub of dedicated marketers who look at opportunities beyond the job. Our entrepreneurial instincts and future-proof vision on marketing enable us to inspire, stimulate innovation and help our clients transition towards profitable, sustainable growth through omni-channel customer experiences and automation. The House of Marketing is part of the Quanteus group. More info on www.thehouseofmarketing.be Show less
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Jan 2019 - May 2019
Lead in designing marketing plans for 20 brands to reach their penetration target via CRM & targeting tools from P&G and external agencies.Coordinator on customer CRM tools for all Belgian P&G brands.
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Jan 2018 - Dec 2018
Responsibility over all brand aspects (financial, commercial, supply chain, …)Developed & implemented 360 launch plans and optimized brand visibility.Analyzed market situation & made strategic decisions to ensure competitively.
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Jan 2017 - Jan 2018
Owner of P&G corporate CRM tools, leading offline & online platforms & coordinating a team of 2 internally and 10+ agencies.Lead in designing marketing plans for 8 brands to reach their penetration target Innovation research & development to further drive cost optimization & trial expansion.
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YEBA
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Belgium
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Digital Marketing assistant
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Sep 2016 - Dec 2016
Online brand visibility development via social media targeting tools & newsletter implementation New website creation, from entire skeleton to visual ID & content development Online brand visibility development via social media targeting tools & newsletter implementation New website creation, from entire skeleton to visual ID & content development
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Assistant Brand Manager on Hair Care
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Jul 2016 - Sep 2016
Internship in Brand Management in the Hair care category. 4 projects to manage along the 10 weeks on various topics: competitive analysis, new product launches & eCommerce strategy. A challenging experience to improve team and project management, collaborating with different stakeholders in the business and stretch one's limits. Internship in Brand Management in the Hair care category. 4 projects to manage along the 10 weeks on various topics: competitive analysis, new product launches & eCommerce strategy. A challenging experience to improve team and project management, collaborating with different stakeholders in the business and stretch one's limits.
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CEMS Club Belgium
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Belgium
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Education Administration Programs
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1 - 100 Employee
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Communication & Marketing Leader
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Jan 2016 - Jun 2016
The CEMS Club Belgium communicates to the student, the CEMSies and the corporate world. For this communication to be the most efficient, I managed the Communication & Marketing department in order to create a diversified and frequent content that would depict the activities and opportunities the CEMS Club offered. The CEMS Club Belgium communicates to the student, the CEMSies and the corporate world. For this communication to be the most efficient, I managed the Communication & Marketing department in order to create a diversified and frequent content that would depict the activities and opportunities the CEMS Club offered.
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Junior Consulting Louvain
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Belgium
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Business Consulting and Services
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1 - 100 Employee
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Senior Consultant - Project Leader
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May 2013 - Sep 2015
As a consultant in the Marketing and Strategy department, I am responsible for project management : managing the client and teams of average 5 people, controlling quality and providing innovative solutions. Projects on brand management, market research, CRM program. This experience improved my communication skills, my leadership and team management as well as my entrepreneurship. To put it in a nutshell, this experience is a golden opportunity for students to develop professional skills and knowledge. Show less
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KOSME
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Italy
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Machinery Manufacturing
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100 - 200 Employee
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Marketing Internship
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Apr 2015 - Jun 2015
At first, my mission consisted in the translation of various documents and the official Kosme website. I have learned to juggle with 3 languages (Italian, English and French) as well as to master the corporate technical vocabulary. As soon as this part of the internship was finished, I had the chance to develop and implement a new project during the 8 weeks left. This was a great opportunity to analyse the company, its strategy, structure and challenges in order to identify my topic. I finally focused on the client relationship management. As a result, I produced a Client survey plan aimed at measuring satisfaction as well as the brand image, strengths and weaknesses and improving services and products. This survey plan would be a contact point with the client where those are seldom in B2B relationships, and would also provide an insight for the innovation process at Kosme. I also had the pleasure to work in a great team and meet very interesting people who agreed to share their experiences with me, who helped me in my project. I thank them for their kindness and their collaboration during the whole internship. Show less
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Best Western City Centre
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Brussels
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Receptionist
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Jul 2014 - Feb 2015
The client is our priority and his satisfaction our goal : it required a good client management. but also talking different languages and communicate with them in the most efficient way. I also had the chance to be in contact with a lot of different cultures and languages : then, I had to practice the different languages I've learned but also to find a way to communicate efficiently with the client when the language was not one of the ones I speak. The client is our priority and his satisfaction our goal : it required a good client management. but also talking different languages and communicate with them in the most efficient way. I also had the chance to be in contact with a lot of different cultures and languages : then, I had to practice the different languages I've learned but also to find a way to communicate efficiently with the client when the language was not one of the ones I speak.
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BNP Paribas Fortis
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Belgium
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Banking
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700 & Above Employee
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Job Student
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Jul 2013 - Jul 2013
I handled the classification of SME's loan files according to their creditor profile and checked databases. This summer job required strong organizational skills and was done on my own. I handled the classification of SME's loan files according to their creditor profile and checked databases. This summer job required strong organizational skills and was done on my own.
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Quick
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France
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Restaurants
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700 & Above Employee
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Job Student
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Jun 2011 - Jul 2011
As a Quick cashier, the main challenges was about managing stress and providing the client with a fast and good service. I had to be well organized, focussed and efficient. As a Quick cashier, the main challenges was about managing stress and providing the client with a fast and good service. I had to be well organized, focussed and efficient.
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Education
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CEMS - The Global Alliance in Management Education
Master's Degree, International Management -
Louvain School of Management
Master's Degree, Business Engineering -
University College Dublin
Master’s Degree, International Business & Marketing -
Université catholique de Louvain
Bachelor's Degree, Business Engineering -
Lycée Saint-Erembert
High School, Baccalauréat scientifique, FRANCE