Experience

KMTV 3 News Now

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director of Marketing

  • Mar 2015 - Present

  • Oversee marketing, advertising, promotion, public relations and creative services, including competitive research, market analysis, and strategic market development. • Introduce marketing strategies to expand product opportunities, direct new media development including the design and launch of websites and internet marketing partnerships. • Direct logo design and brand imaging across all platforms, from on-air product and promotion, to letterhead/stationary, company apparel, equipment and vehicles. • Leverage budget planning and management for maximum and measurable ROI; employ best practices to ensure deliverables are clearly communicated and executed upon. • Collaborate with sales management and account executives to conceptualize innovative and results-driven solutions to maximize client budgets and marketing goals. • Identify and spearhead community partnerships aligned with company culture; find synergies and negotiate non-profit commitments, allocating $2+ million of company assets for in-kind support. • Effectively motivate, train and mentor diverse team of writer/producers, editors, graphic artists and on-air talent. Selected Accomplishments: • Conceptualized and executed research-based total brand redesign (3NewsNow.) Project manager and overall team leader. Coordinated cross-functional efforts through multi-level approval process. • Designed and executed Facebook advertising campaign with quantified success, achieving increased ratings market share. • Quickly adapted to new culture, facilities, systems, and teams. Successfully transitioned through corporate ownership and management changes. Show less



WNEP-TV 16

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• VP Marketing and Promotion

  • Dec 2002 - Mar 2015

  • Recruited to lead marketing and public affairs for Northeast Pennsylvania media powerhouse WNEP 16/ABC Affiliate, one of the highest rated local television stations in the nation. • Identified and directed brand strategy and messaging, including digital and social media development. • Budgeted, negotiated and directed outside media buying, including newspaper, radio, cable and social. • Leveraged station brand equity through press and publicity contacts into dominant community presence. Negotiated and managed $3+ million of in-kind advertising for select non-profit community partners. Selected Accomplishments: • Designed and executed Facebook advertising, contesting and friend acquisition campaigns, achieving 250,000+ likes. • Successfully launched second digital channel WNEP2 (16.2.) Effective image and program promotion drove viewing and achieved full Nielsen ratings book reporting. • Developed and executed WNEP’s Operation Save a Life campaign, distributing 100,000+ free smoke detectors to 250+ local fire departments. • Named one of the Top 25 Women in Business in 2012 by The Northeast Business Journal. Show less



6 NEWS WOWT OMAHA

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Creative Services Director

  • 1993 - 2002

  • Managed creative team of writer/producers, graphic artists and production staff. Created and produced award-winning image and topical promotion. • Integral to creating an innovative new product look and image which contributed to a dramatic increase in viewership and sales market shares. • Supported revenue generation, audience building, and community service efforts. Selected Accomplishments: • Aggressive turnaround strategy catapulted product from third to first in market share. • Increased demographic ratings more than 100%, which resulted in an increase in annual operating cash flow of more than 1000%. • Awarded Best in Category for Station and News Promotion at the Nebraska Broadcasters Awards (Associated Press), 2001. • Three-time winner of the American Advertising Federation (AAF) Citations of Excellence Award for Media Self-Promotion at the Nebraska Advertising Awards, 2001. Show less