Laurianne Jackson

Marketing and Communications Manager at Kelowna Yacht Club
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Contact Information
us****@****om
(386) 825-5501
Location
Kelowna, British Columbia, Canada, CA

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Bio

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Experience

    • Canada
    • Recreational Facilities
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • May 2023 - Present

    • United States
    • Software Development
    • 700 & Above Employee
    • Educational Director
      • Jun 2022 - May 2023

      Built strong, professional relationships through the identification of client needs, which increased overall sales and opportunities. Assisted customers during the selection process and helped them choose the perfect products to meet individual needs. Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products. Developed relationships with customers and presented promotions that increased shelf space, sales and profit. Show less

    • United Kingdom
    • Maritime
    • 1 - 100 Employee
    • Marketing And Public Relations Consultant
      • Nov 2021 - Feb 2022

      Translated market knowledge and strategy, into thought provoking stories and tools for CMO and business teams. Prepared proposals to prospective clients Managed creations of marketing materials and campaigns to maximise income and achieve audience targets. worked with management and design team to create bespoke marketing brochures. created marketing policies and procedures Cultivated business partnerships Head of Social Media, Content and editing Translated market knowledge and strategy, into thought provoking stories and tools for CMO and business teams. Prepared proposals to prospective clients Managed creations of marketing materials and campaigns to maximise income and achieve audience targets. worked with management and design team to create bespoke marketing brochures. created marketing policies and procedures Cultivated business partnerships Head of Social Media, Content and editing

  • Apex Language Travel
    • Fleet, Hampshire, United Kingdom
    • Company Director
      • Dec 2015 - Apr 2021

      • Oversaw new employee hiring and onboarding procedures, developing guidelines, designing standard interviews and participating in the selection and training of new hires. • Attended community events as well as professional conferences to cultivate a positive company image, network with representatives of other companies and engage prospective new clients. • Prepared reports summarizing payroll, accounting and operations and present content and ramifications to company executives. • Guided and motivated staff to drive maximum performance. • Planned and implemented strategies to grow revenue. • Organized large-scale operations, group visits and all organization for Summer Camps Show less

    • United Kingdom
    • E-Learning Providers
    • Operations Director/European Sales Director
      • Oct 2014 - Oct 2015

      Developed and actualized strategies to generate new revenues, drive productivity, efficiency, quality, service and cost-effective resource management. • Led negotiations with vendors to establish optimal schedules and prices. • Authorized operational guidelines and practices while assessing staff to meet performance objectives. • Identified business development opportunities, including possible mergers and acquisitions and new growth markets. • Communicated with manufacturers overseas to maintain production schedules and optimize the supply chain. • Rolled out marketing strategies that promoted product branding tactics and optimized public recognition. • Increased revenue by developing and managing strategic business plans. • Devised methods to effectively execute programs and achieve performance goals. • Analyzed expenses and financial reports to develop effective policies and budgets, resulting in a significant increase in profits. Show less

  • Surrey Language School
    • Farnham, Surrey, United Kingdom
    • Language School Manager
      • Jun 2012 - Sep 2014

      Visited classrooms to evaluate teacher instructional techniques as part of the annual evaluation cycle. • Collaborated with various departments to support and establish programs, lessons and student activities. • Monitored and evaluated the performance of school employees. • Facilitated staff meetings to convey policy changes and hear employee input. • Oversaw the day-to-day work of classroom teachers, administrative staff and school personnel to expertly serve students' needs and meet district and state standards. • Conferred with parents and staff to discuss educational activities, policies and student behaviour or Show less

Education

  • University of Portsmouth
    Bachelor of Arts (B.A.), Mass Communication/Media Studies
    2009 - 2012

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