Experience

BANK OF COMMUNICATIONS

• Financial Services
• 1 - 100 Employee

• Manager of Corporate Culture Dept

  • Sep 2011 - Present



China Standard Software

• Marketing Manager

  • Dec 2010 - Jan 2011

  Responsible for planning and implementation of the "Neo Kylin" press conference, and wrote news releases Responsible for planning and implementation of the "Neo Kylin" press conference, and wrote news releases



TOSHIBA TV

• Consumer Electronics

• Senior Supervisor

  • Apr 2006 - Nov 2010

  Managed a team of 2 subordinates and 7 vendors, responsible for the 2010 3 series 10 new products launch.PR: Consolidated and strengthened brand recognition and reputation by all kinds of online/offline PR activities; (40%)Planned, implemented and presided various press conferences and experience sharing sessions; participated in industry exhibition and provided opportunities to make products closer to consumers and media;Crisis PR, successfully initiated SEO, BBS, purified the internet environment of public opinion and led up to positive topics, helped to enhance brand awareness in various sites;(Top 10 attention ranking in professional websites)Took the lead of the revision of company’s official website, adjusted the homepage style and effect of products presentation, and increased the page views by 100%. Advertising: Managed 40 million marketing budget, projected and supervised advertising plan to support product launch. During advertising period, the brand recognition ranked first in the industry;(20%)Media Communication: Developed and maintained strategic relationships with mainstream TV/Print/Outdoor/Web media, and helped company win multiple media awards;(20%)Vendor Management: Verified the qualification of existing suppliers, introduced two new competitive vendors and saved more than 20% production costs for the company;(15%)Budget Control: Worked out marketing budget based on product strategy, submitted a detailed marketing budget allocation plan to Tokyo headquarters ,achieved plan accuracy of 80%(5%)