Laurent Van Brussel
Head of Growth at Claes Agency- Claim this Profile
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English Professional working proficiency
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French Professional working proficiency
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Dutch Native or bilingual proficiency
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Bio
Jeremy Condotta
If you talk about how to manage a team of young professionals, Laurent is the person to go to. From motivating, engaging and entertaining his team, Laurent did it all. As a marketing manager, Laurent organized his resources, always included his team and met the accelerated deadlines that are pretty short in start-up atmospheres while making sure everyone felt heard. Our informal 1 to 1s were very warm, I felt very comfortable talking about the things that bothered me or where I needed help. He always made sure everyone had the tools and help the needed to prosper in their job. He is very result driven, while staying very people driven. What I mean by that is that he really brings out the best out every person very naturally, which is a extremely valuable trait in a manager. There's much more I can say about Laurent, but in short: He is an absolute asset to every company and team. I looked forward working for him every day and I am also very proud to call Laurent a friend. I wish him all the best of luck in life and I hope our paths cross very soon.
Tom de Beus
In managing PR-related activities for MobieTrain in the Dutch market, I worked with Laurent on a weekly basis, often discussing KPIs, strategy and progress. As Marketing Manager, Laurent displayed great expertise for his own field of practice, as well as that of the EdTech/HRTech space he and MobieTrain operate in. Furthermore, he was always willing to learn more about PR, asked questions and contributed wherever possible. With our day-to-day and weekly communication striking the right balance between personal and professional, I'd happily work with Laurent again in the near future.
Vandenberghe Thomas
Laurent is een enthousiaste collega met een positieve uitstraling en een goed gevoel voor Humor. Dankzij zijn grote zin voor verantwoordelijkheid worden operationele hindernissen meteen verholpen. Laurent communiceert vlot met het team en rapporteert snel en efficiënt naar het management. MS Office kent voor hem geen geheimen en hij helpt graag zijn collega’s een handje toe om hun kennis bij te schaven. Hij is sterk in organisatie en bewaart het overzicht. Zo durft hij ook mee te denken met de business en neemt hij initiatief voor een efficiënte workflow. Kortom, ik heb enorm genoten van mijn samenwerking met Laurent en zijn komst heeft mij enorme ondersteuning gegeven. Op korte termijn is onze werkrelatie ook uitgegroeid tot een mooie vriendschap. Zonder twijfel is Laurent een sterke aanwinst voor ieders team.
Jeremy Condotta
If you talk about how to manage a team of young professionals, Laurent is the person to go to. From motivating, engaging and entertaining his team, Laurent did it all. As a marketing manager, Laurent organized his resources, always included his team and met the accelerated deadlines that are pretty short in start-up atmospheres while making sure everyone felt heard. Our informal 1 to 1s were very warm, I felt very comfortable talking about the things that bothered me or where I needed help. He always made sure everyone had the tools and help the needed to prosper in their job. He is very result driven, while staying very people driven. What I mean by that is that he really brings out the best out every person very naturally, which is a extremely valuable trait in a manager. There's much more I can say about Laurent, but in short: He is an absolute asset to every company and team. I looked forward working for him every day and I am also very proud to call Laurent a friend. I wish him all the best of luck in life and I hope our paths cross very soon.
Tom de Beus
In managing PR-related activities for MobieTrain in the Dutch market, I worked with Laurent on a weekly basis, often discussing KPIs, strategy and progress. As Marketing Manager, Laurent displayed great expertise for his own field of practice, as well as that of the EdTech/HRTech space he and MobieTrain operate in. Furthermore, he was always willing to learn more about PR, asked questions and contributed wherever possible. With our day-to-day and weekly communication striking the right balance between personal and professional, I'd happily work with Laurent again in the near future.
Vandenberghe Thomas
Laurent is een enthousiaste collega met een positieve uitstraling en een goed gevoel voor Humor. Dankzij zijn grote zin voor verantwoordelijkheid worden operationele hindernissen meteen verholpen. Laurent communiceert vlot met het team en rapporteert snel en efficiënt naar het management. MS Office kent voor hem geen geheimen en hij helpt graag zijn collega’s een handje toe om hun kennis bij te schaven. Hij is sterk in organisatie en bewaart het overzicht. Zo durft hij ook mee te denken met de business en neemt hij initiatief voor een efficiënte workflow. Kortom, ik heb enorm genoten van mijn samenwerking met Laurent en zijn komst heeft mij enorme ondersteuning gegeven. Op korte termijn is onze werkrelatie ook uitgegroeid tot een mooie vriendschap. Zonder twijfel is Laurent een sterke aanwinst voor ieders team.
Jeremy Condotta
If you talk about how to manage a team of young professionals, Laurent is the person to go to. From motivating, engaging and entertaining his team, Laurent did it all. As a marketing manager, Laurent organized his resources, always included his team and met the accelerated deadlines that are pretty short in start-up atmospheres while making sure everyone felt heard. Our informal 1 to 1s were very warm, I felt very comfortable talking about the things that bothered me or where I needed help. He always made sure everyone had the tools and help the needed to prosper in their job. He is very result driven, while staying very people driven. What I mean by that is that he really brings out the best out every person very naturally, which is a extremely valuable trait in a manager. There's much more I can say about Laurent, but in short: He is an absolute asset to every company and team. I looked forward working for him every day and I am also very proud to call Laurent a friend. I wish him all the best of luck in life and I hope our paths cross very soon.
Tom de Beus
In managing PR-related activities for MobieTrain in the Dutch market, I worked with Laurent on a weekly basis, often discussing KPIs, strategy and progress. As Marketing Manager, Laurent displayed great expertise for his own field of practice, as well as that of the EdTech/HRTech space he and MobieTrain operate in. Furthermore, he was always willing to learn more about PR, asked questions and contributed wherever possible. With our day-to-day and weekly communication striking the right balance between personal and professional, I'd happily work with Laurent again in the near future.
Vandenberghe Thomas
Laurent is een enthousiaste collega met een positieve uitstraling en een goed gevoel voor Humor. Dankzij zijn grote zin voor verantwoordelijkheid worden operationele hindernissen meteen verholpen. Laurent communiceert vlot met het team en rapporteert snel en efficiënt naar het management. MS Office kent voor hem geen geheimen en hij helpt graag zijn collega’s een handje toe om hun kennis bij te schaven. Hij is sterk in organisatie en bewaart het overzicht. Zo durft hij ook mee te denken met de business en neemt hij initiatief voor een efficiënte workflow. Kortom, ik heb enorm genoten van mijn samenwerking met Laurent en zijn komst heeft mij enorme ondersteuning gegeven. Op korte termijn is onze werkrelatie ook uitgegroeid tot een mooie vriendschap. Zonder twijfel is Laurent een sterke aanwinst voor ieders team.
Jeremy Condotta
If you talk about how to manage a team of young professionals, Laurent is the person to go to. From motivating, engaging and entertaining his team, Laurent did it all. As a marketing manager, Laurent organized his resources, always included his team and met the accelerated deadlines that are pretty short in start-up atmospheres while making sure everyone felt heard. Our informal 1 to 1s were very warm, I felt very comfortable talking about the things that bothered me or where I needed help. He always made sure everyone had the tools and help the needed to prosper in their job. He is very result driven, while staying very people driven. What I mean by that is that he really brings out the best out every person very naturally, which is a extremely valuable trait in a manager. There's much more I can say about Laurent, but in short: He is an absolute asset to every company and team. I looked forward working for him every day and I am also very proud to call Laurent a friend. I wish him all the best of luck in life and I hope our paths cross very soon.
Tom de Beus
In managing PR-related activities for MobieTrain in the Dutch market, I worked with Laurent on a weekly basis, often discussing KPIs, strategy and progress. As Marketing Manager, Laurent displayed great expertise for his own field of practice, as well as that of the EdTech/HRTech space he and MobieTrain operate in. Furthermore, he was always willing to learn more about PR, asked questions and contributed wherever possible. With our day-to-day and weekly communication striking the right balance between personal and professional, I'd happily work with Laurent again in the near future.
Vandenberghe Thomas
Laurent is een enthousiaste collega met een positieve uitstraling en een goed gevoel voor Humor. Dankzij zijn grote zin voor verantwoordelijkheid worden operationele hindernissen meteen verholpen. Laurent communiceert vlot met het team en rapporteert snel en efficiënt naar het management. MS Office kent voor hem geen geheimen en hij helpt graag zijn collega’s een handje toe om hun kennis bij te schaven. Hij is sterk in organisatie en bewaart het overzicht. Zo durft hij ook mee te denken met de business en neemt hij initiatief voor een efficiënte workflow. Kortom, ik heb enorm genoten van mijn samenwerking met Laurent en zijn komst heeft mij enorme ondersteuning gegeven. Op korte termijn is onze werkrelatie ook uitgegroeid tot een mooie vriendschap. Zonder twijfel is Laurent een sterke aanwinst voor ieders team.
Credentials
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6-week Growth Marketing Course
GrowForce - powered by UpthrustOct, 2021- Nov, 2024
Experience
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Claes Agency
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Belgium
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Professional Services
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1 - 100 Employee
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Head of Growth
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Oct 2023 - Present
Claes Agency | Inspired by your future Claes Agency, a FIFA Licensed Football Agency, caters to a select group of athletes with an exclusive offer of tailor-made services, grounded in expertise and transparency, aiming to establish long-term partnerships. Get to know us: https://www.claesagency.com/en/about-us Claes Agency | Inspired by your future Claes Agency, a FIFA Licensed Football Agency, caters to a select group of athletes with an exclusive offer of tailor-made services, grounded in expertise and transparency, aiming to establish long-term partnerships. Get to know us: https://www.claesagency.com/en/about-us
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The Hybrid Athlete
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Belgium
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Freelance Growth Builder
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Oct 2023 - Present
'The Hybrid Athlete' blends business development, marketing, and operations to drive growth and innovation. 'The Hybrid Athlete' blends business development, marketing, and operations to drive growth and innovation.
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MobieTrain
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Belgium
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Software Development
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1 - 100 Employee
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Team Lead Marketing
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Nov 2021 - Nov 2023
Helping the marketing teams of Belgium, Netherlands, Italy, Spain, France and remote to reach our GTM and revenue goals.
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Marketing Coordinator
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Oct 2020 - Nov 2021
With our mobile microlearning platform we help companies to easily create their own branded learning tracks and train their employees in a motivating and effective way, whenever and wherever they like. Our vision is to make learning accessible, relevant and fun again. Our goal is to empower all employees with the knowledge they need to succeed in their job and beyond. Principles that are deeply rooted in our corporate identity.
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Mediahuis nv
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Belgium
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Media Production
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400 - 500 Employee
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Eindredacteur Sport - Economie
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Feb 2020 - Oct 2020
Determining as a team what the news offer of the sports and front newspaper section looks like, as well as planning the content of the pages in consultation with the graphic editors. Check articles for errors, style, length and duplicate information. Determining as a team what the news offer of the sports and front newspaper section looks like, as well as planning the content of the pages in consultation with the graphic editors. Check articles for errors, style, length and duplicate information.
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Technogym
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Italy
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Wellness and Fitness Services
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700 & Above Employee
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Consumer Marketing Manager
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Apr 2018 - Feb 2020
Defining the BENELUX marketing strategy for Technogym's luxury, home fitness equipment. Targeting HNWI with locally managed media, event, partnership, retail and direct marketing initiatives. - Develop marketing strategy to grow brand awareness and increase leads and sales - Create an ROI focused multi-channel marketing campaign calendar - Targeted event mapping and activation - Present strategy to key stakeholders - Management of design, PR and media buying agencies - Ensure… Show more Defining the BENELUX marketing strategy for Technogym's luxury, home fitness equipment. Targeting HNWI with locally managed media, event, partnership, retail and direct marketing initiatives. - Develop marketing strategy to grow brand awareness and increase leads and sales - Create an ROI focused multi-channel marketing campaign calendar - Targeted event mapping and activation - Present strategy to key stakeholders - Management of design, PR and media buying agencies - Ensure proper implementation of Technogym brand materials across Technogym owned and partner showroom locations - Support the construction of an interior designer and architect network through outreach marketing, on-boarding, showroom activation and marketing support
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Trade Marketeer
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Sep 2017 - May 2018
Defining the BENELUX marketing strategy for Technogym's 3 main segments CLUBS, HEALTH&CORPORATE&PUBLIC, HOTEL&RESIDENTIAL with locally managed media, event, partnership, retail and direct marketing initiatives.
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Inside Sales
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Nov 2016 - Oct 2017
Generating revenue through direct teleselling and booking qualified appointments with prospects and field sales. Responsible for high quality lead generation in targeted regions including follow up from direct marketing and channel marketing campaigns, cold calling, emailing, identifying strategic targets in focused vertical markets, maintaining new and existing leads to drive revenue.
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Topsportslab
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Belgium
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Spectator Sports
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1 - 100 Employee
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Content Creator
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Sep 2015 - Sep 2016
Streamlining the strategic media and communication plan by creating bits of content (blog, video, articles, visuals, infographics, interviews) Streamlining the strategic media and communication plan by creating bits of content (blog, video, articles, visuals, infographics, interviews)
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ESSMA - European Stadium and Safety Management Association
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Belgium
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Spectator Sports
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1 - 100 Employee
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Marketing Analyst
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Sep 2015 - Jan 2016
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FedEx
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United States
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Freight and Package Transportation
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700 & Above Employee
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Marketing Analyst
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Jan 2015 - Apr 2015
Developed a recommendation on streamlining & integrating media monitoring activities centrally & locally. Completed an assessment of competitive media activities, messaging and positioning from 2014 and initial outlook at 2015. Developed a recommendation on streamlining & integrating media monitoring activities centrally & locally. Completed an assessment of competitive media activities, messaging and positioning from 2014 and initial outlook at 2015.
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Education
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2013 - 2015
KU Leuven
Master, Corporate Communication -
2015 - 2016
Vrije Universiteit Brussel
Postgraduate, Sportmanagement -
2010 - 2013
Hogeschool PXL
Bachelor, Journalism -
KCST Sint-Truiden
High School, Economics
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