Laurent Zulfikarpasic
Senior Commercial & Marketing Manager - GMT Publishing at Skippers Magazine- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Full professional proficiency
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Espagnol Limited working proficiency
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Bio
Jonathan BELLAICHE
Laurent and I were on the same team for a business development project in Africa through soccer for less than a year. We contributed to the good realization of the marketing and sales campaigns, and Laurent was a true asset for the project team. His communication skills and social ease also extend outside the specific work framework and we enjoyed working together to achieve our objectives. His knowledge in the economic fabric and particularly in the sports and media market leaves no doubt as to the success of his career, whether it be for the realization of advertising campaigns or the sales development of a product or service.
Virginie Bernon
Laurent Zulfikarpasic really learnt working with our ESPN TVs team and his personality really shined through. Laurent has demonstrated intellectual curiosity and a positive attitude. He was consistently engaged and eager to share his ideas. The different projects have provided him with an opportunity to showcase his writting skills as he concisely and coherently addresses a variety of topics. I have no doubt Laurent will be very successful in his future jobs because of his ability to adapt to his surroundings and willingness to learn new things. He possesses a keen perception of the sport and media environment and can connect with almost anyone on a variety of subjects.
Jonathan BELLAICHE
Laurent and I were on the same team for a business development project in Africa through soccer for less than a year. We contributed to the good realization of the marketing and sales campaigns, and Laurent was a true asset for the project team. His communication skills and social ease also extend outside the specific work framework and we enjoyed working together to achieve our objectives. His knowledge in the economic fabric and particularly in the sports and media market leaves no doubt as to the success of his career, whether it be for the realization of advertising campaigns or the sales development of a product or service.
Virginie Bernon
Laurent Zulfikarpasic really learnt working with our ESPN TVs team and his personality really shined through. Laurent has demonstrated intellectual curiosity and a positive attitude. He was consistently engaged and eager to share his ideas. The different projects have provided him with an opportunity to showcase his writting skills as he concisely and coherently addresses a variety of topics. I have no doubt Laurent will be very successful in his future jobs because of his ability to adapt to his surroundings and willingness to learn new things. He possesses a keen perception of the sport and media environment and can connect with almost anyone on a variety of subjects.
Jonathan BELLAICHE
Laurent and I were on the same team for a business development project in Africa through soccer for less than a year. We contributed to the good realization of the marketing and sales campaigns, and Laurent was a true asset for the project team. His communication skills and social ease also extend outside the specific work framework and we enjoyed working together to achieve our objectives. His knowledge in the economic fabric and particularly in the sports and media market leaves no doubt as to the success of his career, whether it be for the realization of advertising campaigns or the sales development of a product or service.
Virginie Bernon
Laurent Zulfikarpasic really learnt working with our ESPN TVs team and his personality really shined through. Laurent has demonstrated intellectual curiosity and a positive attitude. He was consistently engaged and eager to share his ideas. The different projects have provided him with an opportunity to showcase his writting skills as he concisely and coherently addresses a variety of topics. I have no doubt Laurent will be very successful in his future jobs because of his ability to adapt to his surroundings and willingness to learn new things. He possesses a keen perception of the sport and media environment and can connect with almost anyone on a variety of subjects.
Jonathan BELLAICHE
Laurent and I were on the same team for a business development project in Africa through soccer for less than a year. We contributed to the good realization of the marketing and sales campaigns, and Laurent was a true asset for the project team. His communication skills and social ease also extend outside the specific work framework and we enjoyed working together to achieve our objectives. His knowledge in the economic fabric and particularly in the sports and media market leaves no doubt as to the success of his career, whether it be for the realization of advertising campaigns or the sales development of a product or service.
Virginie Bernon
Laurent Zulfikarpasic really learnt working with our ESPN TVs team and his personality really shined through. Laurent has demonstrated intellectual curiosity and a positive attitude. He was consistently engaged and eager to share his ideas. The different projects have provided him with an opportunity to showcase his writting skills as he concisely and coherently addresses a variety of topics. I have no doubt Laurent will be very successful in his future jobs because of his ability to adapt to his surroundings and willingness to learn new things. He possesses a keen perception of the sport and media environment and can connect with almost anyone on a variety of subjects.
Experience
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Skippers Magazine
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Switzerland
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Newspaper Publishing
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1 - 100 Employee
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Senior Commercial & Marketing Manager - GMT Publishing
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Apr 2020 - Present
In charge of generating revenues to ensure the production and distribution of Skippers◊ Build and promote strong, long-lasting customer relationships(> 300 clients)◊ Revenue development (+35% in 4 years)◊ Designing and implementing a strategic sales plan that expands customer base (+76 clients in total) and ensure its strong presence in Switzerland◊ Media plan consulting (print + digital tools) & social network management In charge of generating revenues to ensure the production and distribution of Skippers◊ Build and promote strong, long-lasting customer relationships(> 300 clients)◊ Revenue development (+35% in 4 years)◊ Designing and implementing a strategic sales plan that expands customer base (+76 clients in total) and ensure its strong presence in Switzerland◊ Media plan consulting (print + digital tools) & social network management
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GMT Publishing
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Switzerland
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Book and Periodical Publishing
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1 - 100 Employee
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Commercial Manager - GMT Publishing pour Skippers
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Apr 2017 - Present
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Co Founder
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Jun 2014 - Present
- Website : research, creation and testing of recipes. www.homemadedeliceries.com - Facebook page and community management (2000 fans). www.facebook.com/homemadedeliceries - Lausanne restaurant day: Organisation of a transiant restaurant. - Website : research, creation and testing of recipes. www.homemadedeliceries.com - Facebook page and community management (2000 fans). www.facebook.com/homemadedeliceries - Lausanne restaurant day: Organisation of a transiant restaurant.
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Media Avenue Sàrl
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Switzerland
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Advertising Services
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1 - 100 Employee
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Project Manager
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2015 - Jan 2017
In charge of developing the business by finding new customers◊ Canvass companies and offer them solutions in responsive web design◊ Follow and advise clients on their web & digital communication strategy◊ Improve their online visibility (Google & social network) to increase their sales In charge of developing the business by finding new customers◊ Canvass companies and offer them solutions in responsive web design◊ Follow and advise clients on their web & digital communication strategy◊ Improve their online visibility (Google & social network) to increase their sales
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Orange
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France
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Telecommunications
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700 & Above Employee
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In charge of external communication (CAF partnership)
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2011 - 2012
In charge of the global communication for the Africa Cup of Nations Orange◊ Monitor production and deployment of institutional communication in 14 countries◊ Coordinate global advertising production together with Publicis (briefs, PPM meetings,creative contents for all medias: TV, Press, Radio & Web)◊ Manage merchandising and action plans with the marketing & hospitality teams In charge of the global communication for the Africa Cup of Nations Orange◊ Monitor production and deployment of institutional communication in 14 countries◊ Coordinate global advertising production together with Publicis (briefs, PPM meetings,creative contents for all medias: TV, Press, Radio & Web)◊ Manage merchandising and action plans with the marketing & hospitality teams
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ESPN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Assistant Marketing & Communication EMEA ( Europe, Middle East & Africa )
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2010 - 2010
Promote the three sports TV channels ESPN CLASSIC, ESPN AMERICA & ESPN LIVE in the EMEA region◊ Put forward on TV events such as X Games, FIFA World Cup, Wimbledon, Tour de France,Ultimate Fighting Championship, Barclays Premiere League & Serie A matches◊ Create & coordinate advertising campaigns: agencies briefs, contents production and put them on air through the press & the mass audience◊ In charge of the merchandising (customers goodies/journalists gifts & prices negociations)◊Edit the monthly newsletters for France, Netherlands, and European countries in English◊ Organise promotional events (Nautic, American Football French Final, 30 for 30 movies)
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Marketing surveys
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2005 - 2010
Studies, surveys, consumer meetings during holidays and weekends.Main studies: EA Sports, Philipp Morris, Galeries Lafayette. Studies, surveys, consumer meetings during holidays and weekends.Main studies: EA Sports, Philipp Morris, Galeries Lafayette.
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Ipsos
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France
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Market Research
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700 & Above Employee
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Marketing surveys
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Jan 2005 - Aug 2007
Opinion and marketing research studies.Main studies: INSERM, Heineken, Ferrero. Opinion and marketing research studies.Main studies: INSERM, Heineken, Ferrero.
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Citroën
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France
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Motor Vehicle Manufacturing
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700 & Above Employee
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Commercial Assistant
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Sep 2004 - Oct 2004
Commercial assistant for Citroën during the "Salon de l'automobile 2004" in Paris Commercial assistant for Citroën during the "Salon de l'automobile 2004" in Paris
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Education
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2009 - 2013
NEOMA Business School
Master Programme Grande Ecole, Marketing & Communication -
2009 - 2009
Sherbrooke University
Master, Marketing & Communication -
2008 - 2008
Hampstead School of English
Cambridge certificate -
2004 - 2007
Université Panthéon Sorbonne (Paris I)
Licence, Sciences Economiques, juridiques et sociales -
1991 - 2004
Groupe Scolaire Sophie Barat
Baccalauréat, Série Economique et Social
Community
