Laurent Poirier

Senior Digital Project Manager at Edenred Deutschland GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Munich, Bavaria, Germany, DE
Languages
  • English Full professional proficiency
  • German Full professional proficiency
  • French Native or bilingual proficiency
  • Italian Elementary proficiency

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5.0

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Pierre-Yves Rodet

Laurent aime le travail bien fait. Il a un haut niveau d'expertise en SEO/SEM.

David Cohen

Son passage à CVFM a été apprécié. Il n'a pas été facile de le remplacer, vu les compétences acquises. Bonne route. David

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Experience

    • Germany
    • Financial Services
    • 1 - 100 Employee
    • Senior Digital Project Manager
      • Jul 2015 - Present

      Management of digital projects for web and mobile in coordination with marketing and IT: management and evolution of mobile applications, end-users' websites, new innovative projects:• 12/2018: Launch of Apple Pay for the Ticket Restaurant® Card in Germany.• 04/2018: Launch of a new self-service web responsive portal for card users, incl. online shop and store locator.• 08/2016: Launch of an online sales portal for SMEs Management of digital projects for web and mobile in coordination with marketing and IT: management and evolution of mobile applications, end-users' websites, new innovative projects:• 12/2018: Launch of Apple Pay for the Ticket Restaurant® Card in Germany.• 04/2018: Launch of a new self-service web responsive portal for card users, incl. online shop and store locator.• 08/2016: Launch of an online sales portal for SMEs

    • France
    • Financial Services
    • 700 & Above Employee
    • Webmarketing Solutions Manager
      • Jul 2009 - Jun 2015

      Support to all Business Units worldwide on digital topics, incl. management of web projects for the group.• Search Engine Optimization of e-commerce and corporate websites.• Search Engine Marketing.• Support on group web tools: e-mailing, web analytics, online survey…• Project manager on international web platforms (Beneficio Club in 12 countries, Store Locator...)• Domain portfolio management: renewal, coordination with legal department, pricing negotiation (50% savings in 4 years)

    • France
    • Hospitality
    • 700 & Above Employee
    • SEO / SEM project manager
      • Sep 2005 - Jun 2009

      • Implementation of multilingual sponsored campaigns (Google AdWords). Coordination with hotel brands and international marketing teams (10 brands / 30 countries).• Input & Follow-up on SEO activities in coordination with web agencies, IT and marketing departments [+160% room nights from SEO between 2007 and 2008 on www.accorhotels.com] • Implementation of multilingual sponsored campaigns (Google AdWords). Coordination with hotel brands and international marketing teams (10 brands / 30 countries).• Input & Follow-up on SEO activities in coordination with web agencies, IT and marketing departments [+160% room nights from SEO between 2007 and 2008 on www.accorhotels.com]

    • Technology, Information and Internet
    • 1 - 100 Employee
    • SEO - Chargé de référencement
      • Jun 2004 - Aug 2005

      SEO Key account manager SEO Key account manager

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Junior Multimedia Project Manager
      • Mar 2003 - Aug 2003

      • Multimedia content creation (Flash, HTML)• Translation from German into French for clients' websites • Multimedia content creation (Flash, HTML)• Translation from German into French for clients' websites

Education

  • Université de Franche-Comté
    Master 2LCE in international e-commerce, digital business, growth hacking, English, German, key notions in web development, web design
    2002 - 2003
  • Université de Nantes
    Maîtrise LEA, Commerce international, anglais, allemand
    1998 - 2002

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