Laurent NAIRI

General Manager of Operations at Nordique France
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Contact Information
us****@****om
(386) 825-5501
Location
Cholet, Pays de la Loire, France, FR
Languages
  • Français Native or bilingual proficiency
  • Espagnol Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Polonais Native or bilingual proficiency
  • Allemand Limited working proficiency
  • Portugais Limited working proficiency
  • Russe Elementary proficiency
  • Italian Elementary proficiency

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Experience

    • France
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • General Manager of Operations
      • Jun 2023 - Present

      - Reorganization of marketing, sales, delivery, building, installation and after-sales service - Improving economic, financial, operational and social performance - Reorganization of marketing, sales, delivery, building, installation and after-sales service - Improving economic, financial, operational and social performance

    • Consultant & Interim Manager
      • Apr 2021 - Present

      Business consulting services in: - Strategy, organization, finance and management - Communication and marketing - Business development Business consulting services in: - Strategy, organization, finance and management - Communication and marketing - Business development

    • France
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • General Manager
      • Apr 2021 - Jan 2023

      - Defined and implemented the business strategy- Approved, monitored budgets and the performance management- Led the Board and manageed the managers- Brought together the employees around a common project while leading change management

    • Sales & Marketing Director
      • Oct 2019 - Mar 2021

      - Adapted the sales strategy to the covid-19 moving context- Led the marketing and sales team (16 people) towards performance- Launched the Dentalhitec Academy and managed the KOLs- Increased the customer satisfaction- Improved the net margin

    • France
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Export Manager
      • Oct 2015 - Sep 2019

      - Redefined the business strategy and the brand positioning - Led the export team and direct sales responsibilities of MENA and overseas France - Created marketing tools (datasheets, presentations, catalogues, websites) - Improved supply chain process and implemented SAP - Multiplied turnover by 3 - Redefined the business strategy and the brand positioning - Led the export team and direct sales responsibilities of MENA and overseas France - Created marketing tools (datasheets, presentations, catalogues, websites) - Improved supply chain process and implemented SAP - Multiplied turnover by 3

    • France
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Sales & Business Development Manager
      • Oct 2011 - Jul 2015

      - Defined and implemented the sales strategy of the company after its buyout - Developed and managed the distribution network in EMEA - Supervised the sales representatives - Increased sales > 20% in 2013 and 2014 - Defined and implemented the sales strategy of the company after its buyout - Developed and managed the distribution network in EMEA - Supervised the sales representatives - Increased sales > 20% in 2013 and 2014

  • Self-employed
    • Warsaw, Poland
    • Export Consultant & Interim Manager
      • Jan 2008 - Jul 2011

      - Export and target market analysis, international business plan - Copywriting and translation of sales literature; trade show preparation, participation and follow-up - Search for trading partners, recruiting and training sales staff, intercultural coaching - Customers: Legs*, MakoLab**, Orava (CE), Mactronic (mobile lighting) , Maro (furnitures) GM records (optical storage), Cobi (toys), Gamet (furniture accessories), DKM Impresja (interior decoration), Activlab (food supplements), Martis (textile) Show less

    • Poland
    • Textile Manufacturing
    • 1 - 100 Employee
    • Export Sales Director
      • Jan 2010 - Oct 2010

      - Managed the export sales team of 15 people on a daily basis resulting in bringing in 40 new customers - Involved in budgeting and export pricing policy, analysed sales and margins - Sourcing of specific yarns in Asia and running projects for European customers - Managed the export sales team of 15 people on a daily basis resulting in bringing in 40 new customers - Involved in budgeting and export pricing policy, analysed sales and margins - Sourcing of specific yarns in Asia and running projects for European customers

    • Software Development
    • 200 - 300 Employee
    • **International Sales & Marketing Director
      • Jan 2008 - Dec 2008

      - Defined and implemented international business strategy and sales budget, initiated IT partnerships - Sold on-demand industry-specific solutions to banking and car industry - Sold vertical applications for shopping centers management in Poland and Turkey - Recruited and managed sales agents in France, Germany, and in the UK - Defined and implemented international business strategy and sales budget, initiated IT partnerships - Sold on-demand industry-specific solutions to banking and car industry - Sold vertical applications for shopping centers management in Poland and Turkey - Recruited and managed sales agents in France, Germany, and in the UK

  • PROSALES
    • Paris, France
    • Founder and Manager
      • Oct 2003 - Mar 2007

      - Purchased directly from Asian and European suppliers and built distribution channels - Launched own MP3 label "Madincolor" (80.000 units sold) - Led advertising campaign with a press relation agency (50 articles) - Monitored all outsourced accounting and key indicators resulting in € 3M over the period - Purchased directly from Asian and European suppliers and built distribution channels - Launched own MP3 label "Madincolor" (80.000 units sold) - Led advertising campaign with a press relation agency (50 articles) - Monitored all outsourced accounting and key indicators resulting in € 3M over the period

  • Waitec
    • Venlo, Netherlands
    • Sales Manager for France and Scandinavia
      • Sep 2001 - Mar 2007

      - Set up distribution network in France - Restructured and improved existing Scandinavian network (increased sales by 30%) - Set up distribution network in France - Restructured and improved existing Scandinavian network (increased sales by 30%)

    • France
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Export Area Sales Manager
      • Jan 2000 - Jul 2001

      - Managed internatonal distributor base, obtained new business, succeeded in opening the Japanese market - Supervised sales representatives (Russia and Benelux) - Boosted sales 90% over 18 months (annual sales of $6M) - Managed internatonal distributor base, obtained new business, succeeded in opening the Japanese market - Supervised sales representatives (Russia and Benelux) - Boosted sales 90% over 18 months (annual sales of $6M)

    • France
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Sales Manager
      • Mar 1998 - Dec 1999

      - Developed sales through major retail chains - Made field visits to stores to train salespeople and to take orders from customers - Carried out merchandising and marketing activities (flyers, special offers, in-store demonstrations) - Developed sales through major retail chains - Made field visits to stores to train salespeople and to take orders from customers - Carried out merchandising and marketing activities (flyers, special offers, in-store demonstrations)

Education

  • Audencia
    Executive Education Certification, Finance & Business Administration
    2023 -
  • Personal MBA
    Master of Business Administration - MBA
    2022 - 2023
  • HEC Paris
    Executive Education Certification, Sales and Management
    2019 - 2019
  • Conservatoire National des Arts et Métiers
    Master, Marketing and International Trade
    1996 - 1998
  • Spanish Chamber of Commerce of Paris
    Licence, International trade
    1996 - 1997
  • Université de Roue
    Licence, Economics
    1988 - 1991

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