Laurent NAIRI
General Manager of Operations at Nordique France- Claim this Profile
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Français Native or bilingual proficiency
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Espagnol Native or bilingual proficiency
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Anglais Native or bilingual proficiency
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Polonais Native or bilingual proficiency
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Allemand Limited working proficiency
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Portugais Limited working proficiency
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Russe Elementary proficiency
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Italian Elementary proficiency
Topline Score
Bio
Experience
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Nordique France
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France
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Wellness and Fitness Services
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1 - 100 Employee
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General Manager of Operations
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Jun 2023 - Present
- Reorganization of marketing, sales, delivery, building, installation and after-sales service - Improving economic, financial, operational and social performance - Reorganization of marketing, sales, delivery, building, installation and after-sales service - Improving economic, financial, operational and social performance
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Consultant & Interim Manager
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Apr 2021 - Present
Business consulting services in: - Strategy, organization, finance and management - Communication and marketing - Business development Business consulting services in: - Strategy, organization, finance and management - Communication and marketing - Business development
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Dentalhitec - Entreprise
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France
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Medical Equipment Manufacturing
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1 - 100 Employee
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General Manager
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Apr 2021 - Jan 2023
- Defined and implemented the business strategy- Approved, monitored budgets and the performance management- Led the Board and manageed the managers- Brought together the employees around a common project while leading change management
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Sales & Marketing Director
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Oct 2019 - Mar 2021
- Adapted the sales strategy to the covid-19 moving context- Led the marketing and sales team (16 people) towards performance- Launched the Dentalhitec Academy and managed the KOLs- Increased the customer satisfaction- Improved the net margin
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GACD
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France
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Medical Equipment Manufacturing
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1 - 100 Employee
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Export Manager
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Oct 2015 - Sep 2019
- Redefined the business strategy and the brand positioning - Led the export team and direct sales responsibilities of MENA and overseas France - Created marketing tools (datasheets, presentations, catalogues, websites) - Improved supply chain process and implemented SAP - Multiplied turnover by 3 - Redefined the business strategy and the brand positioning - Led the export team and direct sales responsibilities of MENA and overseas France - Created marketing tools (datasheets, presentations, catalogues, websites) - Improved supply chain process and implemented SAP - Multiplied turnover by 3
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ProDentis
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France
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Medical Equipment Manufacturing
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1 - 100 Employee
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Sales & Business Development Manager
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Oct 2011 - Jul 2015
- Defined and implemented the sales strategy of the company after its buyout - Developed and managed the distribution network in EMEA - Supervised the sales representatives - Increased sales > 20% in 2013 and 2014 - Defined and implemented the sales strategy of the company after its buyout - Developed and managed the distribution network in EMEA - Supervised the sales representatives - Increased sales > 20% in 2013 and 2014
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Self-employed
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Warsaw, Poland
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Export Consultant & Interim Manager
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Jan 2008 - Jul 2011
- Export and target market analysis, international business plan - Copywriting and translation of sales literature; trade show preparation, participation and follow-up - Search for trading partners, recruiting and training sales staff, intercultural coaching - Customers: Legs*, MakoLab**, Orava (CE), Mactronic (mobile lighting) , Maro (furnitures) GM records (optical storage), Cobi (toys), Gamet (furniture accessories), DKM Impresja (interior decoration), Activlab (food supplements), Martis (textile) Show less
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Legs Sp. z o.o.
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Poland
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Textile Manufacturing
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1 - 100 Employee
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Export Sales Director
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Jan 2010 - Oct 2010
- Managed the export sales team of 15 people on a daily basis resulting in bringing in 40 new customers - Involved in budgeting and export pricing policy, analysed sales and margins - Sourcing of specific yarns in Asia and running projects for European customers - Managed the export sales team of 15 people on a daily basis resulting in bringing in 40 new customers - Involved in budgeting and export pricing policy, analysed sales and margins - Sourcing of specific yarns in Asia and running projects for European customers
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MakoLab
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Software Development
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200 - 300 Employee
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**International Sales & Marketing Director
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Jan 2008 - Dec 2008
- Defined and implemented international business strategy and sales budget, initiated IT partnerships - Sold on-demand industry-specific solutions to banking and car industry - Sold vertical applications for shopping centers management in Poland and Turkey - Recruited and managed sales agents in France, Germany, and in the UK - Defined and implemented international business strategy and sales budget, initiated IT partnerships - Sold on-demand industry-specific solutions to banking and car industry - Sold vertical applications for shopping centers management in Poland and Turkey - Recruited and managed sales agents in France, Germany, and in the UK
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PROSALES
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Paris, France
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Founder and Manager
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Oct 2003 - Mar 2007
- Purchased directly from Asian and European suppliers and built distribution channels - Launched own MP3 label "Madincolor" (80.000 units sold) - Led advertising campaign with a press relation agency (50 articles) - Monitored all outsourced accounting and key indicators resulting in € 3M over the period - Purchased directly from Asian and European suppliers and built distribution channels - Launched own MP3 label "Madincolor" (80.000 units sold) - Led advertising campaign with a press relation agency (50 articles) - Monitored all outsourced accounting and key indicators resulting in € 3M over the period
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Waitec
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Venlo, Netherlands
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Sales Manager for France and Scandinavia
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Sep 2001 - Mar 2007
- Set up distribution network in France - Restructured and improved existing Scandinavian network (increased sales by 30%) - Set up distribution network in France - Restructured and improved existing Scandinavian network (increased sales by 30%)
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Archos
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France
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Export Area Sales Manager
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Jan 2000 - Jul 2001
- Managed internatonal distributor base, obtained new business, succeeded in opening the Japanese market - Supervised sales representatives (Russia and Benelux) - Boosted sales 90% over 18 months (annual sales of $6M) - Managed internatonal distributor base, obtained new business, succeeded in opening the Japanese market - Supervised sales representatives (Russia and Benelux) - Boosted sales 90% over 18 months (annual sales of $6M)
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Lexibook
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France
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Sales Manager
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Mar 1998 - Dec 1999
- Developed sales through major retail chains - Made field visits to stores to train salespeople and to take orders from customers - Carried out merchandising and marketing activities (flyers, special offers, in-store demonstrations) - Developed sales through major retail chains - Made field visits to stores to train salespeople and to take orders from customers - Carried out merchandising and marketing activities (flyers, special offers, in-store demonstrations)
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Education
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Audencia
Executive Education Certification, Finance & Business Administration -
Personal MBA
Master of Business Administration - MBA -
HEC Paris
Executive Education Certification, Sales and Management -
Conservatoire National des Arts et Métiers
Master, Marketing and International Trade -
Spanish Chamber of Commerce of Paris
Licence, International trade -
Université de Roue
Licence, Economics