Experience

Groupe AYOR

• France
• Manufacturing
• 100 - 200 Employee

• Product Team Leader

  • Oct 2016 - Present

  - Build the compagny's marketing strategy and implement it according to the general strategy of the Group - Create innovating products linked with the R&D Department and lead projets to insure the launch of the products - Develop the brands recognition particulary on the build market - Define and develop the strategy of communication especially thru digitals tools - Creation technical support to train sales teams. - Build the compagny's marketing strategy and implement it according to the general strategy of the Group - Create innovating products linked with the R&D Department and lead projets to insure the launch of the products - Develop the brands recognition particulary on the build market - Define and develop the strategy of communication especially thru digitals tools - Creation technical support to train sales teams.



Freelance

• Région de Paris, France

• Consultant marketing

  • Nov 2015 - May 2016

  Missions: - Support through new store openings (Organic product) Search locations, local market research, 5 years business plan construction (from the top to the bottom line) - Business plan for an Indian linen manufacturer wishing to settle in France. Study product, customer segmentation, SupplyChain Management (import + storage). 5 years business plan construction (from the top to the bottom line) - Support in the launch of a new range of decorative products and furnishing (lighting, photo frames, sofas, bedding) Product presentation folders, pricing study. Customer prospect Show less



AkzoNobel

• Netherlands
• Chemical Manufacturing
• 700 & Above Employee

• Category Management and Buyer Group Leader

  • Feb 2013 - Sep 2015

  AkzoNobel is a paint manufacturer and chemicals, leading his market with €15 billions revenue. In France, AkzoNobel develops his own network for professional painters with his brand Sikkens Solutions across 142 stores making €165 million revenue • Manage paint and tools offers for painters by the implementation of the Category Management method (5 Category Managers) in the objective to make the categories profitable and reduce complexity (skus and suppliers reduction). • Implement the new contracts with suppliers according the local laws (LME and Hamon laws) and negotiate terms and conditions. Management of tenders. Business volume: € 50 millon purchase. • Manage the teams : pricing , marketing, merchandising and general services • Manage a team of 16 talented members  € 1 Million savings / year (2013 and 2014)  35% reduction of skus and 25% of suppliers per year. Show less



Innelec Multimédia

• France
• Wholesale
• 1 - 100 Employee

• Brands Director - Retail

  • Sep 2007 - Jun 2012

  Innelec is the first wholesaler of multimedia products for all channels combined in France with €189 millions sales in 2010. Within its subsidiary “Jeux Vidéo & Co”, Innelec develops its own network, and his brand licensing agreements (4 brands), specialized in the sale of video games to consumers. • Reporte to the CEO. • Increased sales from 19m€ to 28m€ by opening new stores (Franchises and owns stores). 110 stores in 2007, 170 stores in 2010. • Develop strategy to achieve target by merger and acquisition. • Develop a new concept store and relooking of the brand of the network to optimize the customer awareness • Prospect new investors and assist them to build their business plan and find localization. • Train the staff and partners through meetings and seminars • Influence our partners in the implementation of the strategy • Manage our owned stores including 21 stores and 57 employees • Human Resources management: social aspects. • Forecast sales and P&L management for the subsidiary. Managed cash flow and stock. Show less



GAME Digital

• Retail
• 700 & Above Employee

• Marketing and Buying Director

  • Feb 2002 - Jun 2007

  • Report to the Country Manger • Improve suppliers terms and conditions • Growth market share from 3.5% to 8.5% in 2007 and sales from M€52 to M€125. • Move from 54 stores to 165 stores. • Analyze market and performance to optimize sales and margin • Manage and controlled pricing (new product and pre-owned) • Forecast sales, margin and marketing revenue • Creat new promotions and marketing approach using loyalty program and second hand market • Report to the Country Manger • Improve suppliers terms and conditions • Growth market share from 3.5% to 8.5% in 2007 and sales from M€52 to M€125. • Move from 54 stores to 165 stores. • Analyze market and performance to optimize sales and margin • Manage and controlled pricing (new product and pre-owned) • Forecast sales, margin and marketing revenue • Creat new promotions and marketing approach using loyalty program and second hand market



Carrefour

• France
• Retail
• 700 & Above Employee

• BUYER CATEGORY MANAGER

  • May 1998 - Dec 2001

  Video Games market Purchasing M€250 in 2002• Increase market share from 12% to 18% by developing strong promotions.• Negotiate with suppliers terms conditions and improved more than 3% margin• Participate to PROMODES / CARREFOUR merger in 2000 for the video games market (supply chain impact), and suplliers negociation for the new perimeter.

• STORE DEPARTMENT MANAGER

  • May 1995 - May 1998



Lidl France

• France
• Retail
• 700 & Above Employee

• DISTRICT MANAGER

  • Jan 1994 - Apr 1995