Laurent François
Managing Partner, creative strategy | 180 Luxe | Paris at 180 Global- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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German Limited working proficiency
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Spanish Limited working proficiency
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Greek Elementary proficiency
Topline Score
Bio
🌍 Axel-Marc Nianga
Laurent has been my mentor for 2 years and half, and what I can honestly say is that he literally built me up, in the way I think, in a way I manage. He built me a 5 years experience in only 2 years. Challenged me on my weakness, made me evolve on brand new field. He actually shaped my career, and I thank him for that.
Ivy Trang NGÔ
Laurent is one of the best mentors I had the chance to meet and to work with. Under the leadership of Laurent, we built a team of digital savvy specialists at Ogilvy PR which had a proven record of successful campaigns in digital marketing, social media, influencer marketing and social listening for a variety of industries. He’s a highly reliable professional with proven skills in leadership, strategy and ability to initiate ideas and actions out of scratch. Laurent is wonderful to work with. His hands-on approach to career coaching, motivational speaking and powerful personality won him the respect of the team and clients.
🌍 Axel-Marc Nianga
Laurent has been my mentor for 2 years and half, and what I can honestly say is that he literally built me up, in the way I think, in a way I manage. He built me a 5 years experience in only 2 years. Challenged me on my weakness, made me evolve on brand new field. He actually shaped my career, and I thank him for that.
Ivy Trang NGÔ
Laurent is one of the best mentors I had the chance to meet and to work with. Under the leadership of Laurent, we built a team of digital savvy specialists at Ogilvy PR which had a proven record of successful campaigns in digital marketing, social media, influencer marketing and social listening for a variety of industries. He’s a highly reliable professional with proven skills in leadership, strategy and ability to initiate ideas and actions out of scratch. Laurent is wonderful to work with. His hands-on approach to career coaching, motivational speaking and powerful personality won him the respect of the team and clients.
🌍 Axel-Marc Nianga
Laurent has been my mentor for 2 years and half, and what I can honestly say is that he literally built me up, in the way I think, in a way I manage. He built me a 5 years experience in only 2 years. Challenged me on my weakness, made me evolve on brand new field. He actually shaped my career, and I thank him for that.
Ivy Trang NGÔ
Laurent is one of the best mentors I had the chance to meet and to work with. Under the leadership of Laurent, we built a team of digital savvy specialists at Ogilvy PR which had a proven record of successful campaigns in digital marketing, social media, influencer marketing and social listening for a variety of industries. He’s a highly reliable professional with proven skills in leadership, strategy and ability to initiate ideas and actions out of scratch. Laurent is wonderful to work with. His hands-on approach to career coaching, motivational speaking and powerful personality won him the respect of the team and clients.
🌍 Axel-Marc Nianga
Laurent has been my mentor for 2 years and half, and what I can honestly say is that he literally built me up, in the way I think, in a way I manage. He built me a 5 years experience in only 2 years. Challenged me on my weakness, made me evolve on brand new field. He actually shaped my career, and I thank him for that.
Ivy Trang NGÔ
Laurent is one of the best mentors I had the chance to meet and to work with. Under the leadership of Laurent, we built a team of digital savvy specialists at Ogilvy PR which had a proven record of successful campaigns in digital marketing, social media, influencer marketing and social listening for a variety of industries. He’s a highly reliable professional with proven skills in leadership, strategy and ability to initiate ideas and actions out of scratch. Laurent is wonderful to work with. His hands-on approach to career coaching, motivational speaking and powerful personality won him the respect of the team and clients.
Experience
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180 Global
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Netherlands
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Advertising Services
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200 - 300 Employee
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Managing Partner, creative strategy | 180 Luxe | Paris
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Jun 2021 - Present
Lead for global creative strategy, digital strategy, integrated communications (editorial, image, 360), digital advertising and digital innovation for luxury brands (beauty, watchmaking, lifestyle, travel etc.). All platforms (TikTok, Line, Wechat, Meta etc.) Management board (180 talents). Digital leadership team. Tech practice development for luxury brands. I am part of NEXT collective with all digital leaders of TBWA network. I focus on augmented reality, MX; immersive… Show more Lead for global creative strategy, digital strategy, integrated communications (editorial, image, 360), digital advertising and digital innovation for luxury brands (beauty, watchmaking, lifestyle, travel etc.). All platforms (TikTok, Line, Wechat, Meta etc.) Management board (180 talents). Digital leadership team. Tech practice development for luxury brands. I am part of NEXT collective with all digital leaders of TBWA network. I focus on augmented reality, MX; immersive experience, community building etc. Clients: DIOR, Coty, Omega, Club Med, Watches and Culture (FHH), Chopard, Guerlain, L'Oréal Luxury Division
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Managing Partner | 180 Social
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Jan 2021 - Present
Development of digital strategy and social media services for the network. Work includes: insights, strategy, global guidelines, creative development, creators networks, digital activations and amplifications, innovation like AR filters, live-shopping, new influencers, social commerce etc. New business development. Management of a team of 15+ direct reports. Part of 180’s management board and digital leadership team. Clients: Pepsi, L'Oréal, Panasonic Business Europe,… Show more Development of digital strategy and social media services for the network. Work includes: insights, strategy, global guidelines, creative development, creators networks, digital activations and amplifications, innovation like AR filters, live-shopping, new influencers, social commerce etc. New business development. Management of a team of 15+ direct reports. Part of 180’s management board and digital leadership team. Clients: Pepsi, L'Oréal, Panasonic Business Europe, Under Armour, Méduse
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Strategic Advisor
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Apr 2020 - Present
Advising various startups (lifestyle, luxury and social good). Advising various startups (lifestyle, luxury and social good).
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ESCP Business School
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France
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Higher Education
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700 & Above Employee
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Visiting Lecturer, author, speaker | creativity, marketing, digital strategy
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2010 - Present
Lectures on social media strategy, luxury marketing, digital innovation, brand strategy, creative strategy. Tutor for company consultancy projects. Author "Réseaux sociaux : une communauté de vie". Contributor to several magazines (lifestyle / fashion / marketing) Schools & Universities I work with include: ESCP Europe, Sciences Po, ECS, Institut Français de la Mode, Ravensbourne, Hult... Lectures on social media strategy, luxury marketing, digital innovation, brand strategy, creative strategy. Tutor for company consultancy projects. Author "Réseaux sociaux : une communauté de vie". Contributor to several magazines (lifestyle / fashion / marketing) Schools & Universities I work with include: ESCP Europe, Sciences Po, ECS, Institut Français de la Mode, Ravensbourne, Hult...
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RE-UP agency (now part of 180) / Amsterdam | Paris | Tokyo
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Netherlands
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Advertising Services
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Creative Strategist & founder (Paris)
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Jan 2018 - Dec 2020
RE-UP is now part of 180 Global, part of Omnicom. I co-founded a creative & digital agency from scratch, in 2014, in London. We grew from 0 to a million-euro business and opened offices in Amsterdam, Paris & Tokyo. We specialised in luxury & social media, from social listening, social media content, to influencers activations. Clients portfolio: Dior, Piaget, Roger Dubuis, Chopard, Coty, Diesel, Adidas, Lancaster, Shiseido, Valentino, Moët Hennessy Diageo France, L'Oréal, SNCF,… Show more RE-UP is now part of 180 Global, part of Omnicom. I co-founded a creative & digital agency from scratch, in 2014, in London. We grew from 0 to a million-euro business and opened offices in Amsterdam, Paris & Tokyo. We specialised in luxury & social media, from social listening, social media content, to influencers activations. Clients portfolio: Dior, Piaget, Roger Dubuis, Chopard, Coty, Diesel, Adidas, Lancaster, Shiseido, Valentino, Moët Hennessy Diageo France, L'Oréal, SNCF, Le Tanneur, RX France, Mozilla, Fondation Haute Horlogerie, Kérastase...
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Creative Strategist & founder (London)
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Apr 2014 - Dec 2017
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L'Express
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France
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Newspaper Publishing
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200 - 300 Employee
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Fashion blogger, style writer
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Mar 2011 - Oct 2019
Fashion writing, coolhunting, interviews. Le Boulevardier (part of L'Express Styles) was one of the top 10 fashion blogs in France.
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Head of Marketing Development, social business
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2010 - 2012
Creating and developing a new business unit within the media group and creating a new business model for online and print magazines, highly influenced by freemium approach. Product development, partnerships development, internal change management. Management of a team of journalists, advertising specialists, product managers. Clients: Lancôme, Value Retail...
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Senior lead digital strategist
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2012 - 2014
Social media and digital strategy, New business development. Led social media strategy ideation & implementation for existing clients (freelance) Clients: Nestlé (Kit Kat, Lion...), Toni & Guy, Shell, Mr Kipling... Social media and digital strategy, New business development. Led social media strategy ideation & implementation for existing clients (freelance) Clients: Nestlé (Kit Kat, Lion...), Toni & Guy, Shell, Mr Kipling...
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Havas
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Advertising Services
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700 & Above Employee
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Strategic planning director
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Sep 2012 - Dec 2012
Unilever pitch (consolidation of social media insights, prosumers' survey, coordination with all Havas senior teams in France, NYC and London). (freelance) Unilever pitch (consolidation of social media insights, prosumers' survey, coordination with all Havas senior teams in France, NYC and London). (freelance)
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Anthem Worldwide
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London, United Kingdom
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Senior digital strategist
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Aug 2012 - Sep 2012
Social media strategy for the launch of Forever Ink Balm with a strong focus on tattoo communities in Edinburgh and London. (freelance) Social media strategy for the launch of Forever Ink Balm with a strong focus on tattoo communities in Edinburgh and London. (freelance)
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Head of Social Media - EMEA practice
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Dec 2007 - 2010
Developed the first 360° digital influence unit (Social Media Marketing) in Europe and managed the growth of the team, addressing 5 competencies in Social Media Marketing from social listening to digital activations.. Management of a team of 10+ talents in our Paris office while supervising EMEA efforts. Invited to WPP Stream 2008. Clients: Louis Vuitton, Lenovo, IBM, Nestlé, French Government, The Global Fund, MySpace, Perrier, Ford...
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Account Executive
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2007 - Dec 2007
Managing projects Coordinating interactive teams Consolidating strategies Clients: Tassimo, Milka, American Express
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Institut français
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France
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Government Administration
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700 & Above Employee
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Chargé de mission
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Jan 2005 - Dec 2005
Partnerships with young Greek artists and cultural businesses (music, streetwear...) Development of events’ activation through social networks Partnerships with young Greek artists and cultural businesses (music, streetwear...) Development of events’ activation through social networks
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British Council
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Assistant-Manager Policy Unit
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2003 - 2003
Assistant manager at the Policy Unit of Chelmsford Borough Council. International partnerships Management of cultural events Databases Assistant manager at the Policy Unit of Chelmsford Borough Council. International partnerships Management of cultural events Databases
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Education
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2006 - 2007
ESCP Business School
Master (MEB), European Management -
2003 - 2006
Université Lumière Lyon 2
DU Certificat d'Etudes Européennes, European politics, law and economics -
2002 - 2006
Sciences Po Lyon - Institut d'Etudes Politiques
Diplome de l'IEP section Internationale, Science politique, économie -
2004 - 2004
University of California, Los Angeles
Sciences Po/UCLA special program, Photography
