Lauren Spoto
Executive Creative Director at thelab- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Eben Conopask
I have had the great pleasure of working with Lauren over the past 3 years. We started working together at ROAR and then continued on after the merger with SapientRazorfish. We have worked on several high intensity accounts with demanding needs. Lauren was the best creative director/leader I could've been paired with to conquer any request. She is a natural born leader and an outstanding collaborator. She is dedicated to doing great work, no matter what the level of project and request. These strengths mixed with her bubbling personality and keen understanding of client relationship/management, is what makes the team that she oversees so dedicated and loyal to her as the creative lead.
LinkedIn User
Best. Creative. Ever. Seriously, she delivers. She was on my team for 18 months, and then she got promoted and ran a team next to mine. Lauren is an advertising machine. Original campaigns and concepts that have serious stopping power? Yes, she does that. The right brand voice that's also engaging and human? Yep, that, too. An eye (and brain) for detail to make sure tactics hang together strategically? All the yeses. Lauren is one of those rare professionals in advertising: responsible and brilliant enough to work on her own, collaborative and inspiring when it's time for teamwork. She has both a good short game (executions) and long game (strategy). She never throws in the towel. And she's funny as hell, as long as you provide her a steady supply of cheese.
Eben Conopask
I have had the great pleasure of working with Lauren over the past 3 years. We started working together at ROAR and then continued on after the merger with SapientRazorfish. We have worked on several high intensity accounts with demanding needs. Lauren was the best creative director/leader I could've been paired with to conquer any request. She is a natural born leader and an outstanding collaborator. She is dedicated to doing great work, no matter what the level of project and request. These strengths mixed with her bubbling personality and keen understanding of client relationship/management, is what makes the team that she oversees so dedicated and loyal to her as the creative lead.
LinkedIn User
Best. Creative. Ever. Seriously, she delivers. She was on my team for 18 months, and then she got promoted and ran a team next to mine. Lauren is an advertising machine. Original campaigns and concepts that have serious stopping power? Yes, she does that. The right brand voice that's also engaging and human? Yep, that, too. An eye (and brain) for detail to make sure tactics hang together strategically? All the yeses. Lauren is one of those rare professionals in advertising: responsible and brilliant enough to work on her own, collaborative and inspiring when it's time for teamwork. She has both a good short game (executions) and long game (strategy). She never throws in the towel. And she's funny as hell, as long as you provide her a steady supply of cheese.
Eben Conopask
I have had the great pleasure of working with Lauren over the past 3 years. We started working together at ROAR and then continued on after the merger with SapientRazorfish. We have worked on several high intensity accounts with demanding needs. Lauren was the best creative director/leader I could've been paired with to conquer any request. She is a natural born leader and an outstanding collaborator. She is dedicated to doing great work, no matter what the level of project and request. These strengths mixed with her bubbling personality and keen understanding of client relationship/management, is what makes the team that she oversees so dedicated and loyal to her as the creative lead.
LinkedIn User
Best. Creative. Ever. Seriously, she delivers. She was on my team for 18 months, and then she got promoted and ran a team next to mine. Lauren is an advertising machine. Original campaigns and concepts that have serious stopping power? Yes, she does that. The right brand voice that's also engaging and human? Yep, that, too. An eye (and brain) for detail to make sure tactics hang together strategically? All the yeses. Lauren is one of those rare professionals in advertising: responsible and brilliant enough to work on her own, collaborative and inspiring when it's time for teamwork. She has both a good short game (executions) and long game (strategy). She never throws in the towel. And she's funny as hell, as long as you provide her a steady supply of cheese.
Eben Conopask
I have had the great pleasure of working with Lauren over the past 3 years. We started working together at ROAR and then continued on after the merger with SapientRazorfish. We have worked on several high intensity accounts with demanding needs. Lauren was the best creative director/leader I could've been paired with to conquer any request. She is a natural born leader and an outstanding collaborator. She is dedicated to doing great work, no matter what the level of project and request. These strengths mixed with her bubbling personality and keen understanding of client relationship/management, is what makes the team that she oversees so dedicated and loyal to her as the creative lead.
LinkedIn User
Best. Creative. Ever. Seriously, she delivers. She was on my team for 18 months, and then she got promoted and ran a team next to mine. Lauren is an advertising machine. Original campaigns and concepts that have serious stopping power? Yes, she does that. The right brand voice that's also engaging and human? Yep, that, too. An eye (and brain) for detail to make sure tactics hang together strategically? All the yeses. Lauren is one of those rare professionals in advertising: responsible and brilliant enough to work on her own, collaborative and inspiring when it's time for teamwork. She has both a good short game (executions) and long game (strategy). She never throws in the towel. And she's funny as hell, as long as you provide her a steady supply of cheese.
Experience
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thelab
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United States
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Advertising Services
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1 - 100 Employee
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Executive Creative Director
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May 2021 - Present
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Group Creative Director
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Dec 2018 - May 2021
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Freelance + Creative
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Advertising Services
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1 - 100 Employee
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Creative Director
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Jul 2018 - Dec 2018
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ROAR/Publicis Sapient
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New York, New York
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VP - Creative Director
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Jan 2017 - Jul 2018
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VP - Creative Director
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Feb 2014 - Jan 2017
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Digitas North America
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United States
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Advertising Services
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700 & Above Employee
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Junior Copywriter, Copywriter, Senior Copywriter, Creative Lead, ACD, VP Creative Director
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Nov 2009 - Jan 2017
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Freelance Copywriter
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2008 - Nov 2009
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The Creative Circus
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United States
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Graphic Design
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1 - 100 Employee
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Copywriting
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2007 - 2009
Graduated 12/08. Graduated 12/08.
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Education
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2007 - 2008
The Creative Circus
Advertisingness -
University of South Florida
B.A., English
Community
