Lauren Hoffman Panameno

Director, Engagement Strategies at Civic Federal Credit Union
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Location
Raleigh, US

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Director, Engagement Strategies
      • Sep 2023 - Present

      Raleigh, North Carolina, United States

    • Strategic Partnerships Manager
      • Feb 2021 - Sep 2023

      Responsible for building a high-performance team that specializes in community development, partnership and field marketing, tradeshows, and events. In charge of identifying and fostering key partnerships that directly contribute to revenue growth and increased brand awareness. Utilize analytics to develop action strategies that leverage organizational offerings to ensure effective delivery of Business to Business and Business to Consumer account acquisition. Recruit and manage state-wide brand… Show more Responsible for building a high-performance team that specializes in community development, partnership and field marketing, tradeshows, and events. In charge of identifying and fostering key partnerships that directly contribute to revenue growth and increased brand awareness. Utilize analytics to develop action strategies that leverage organizational offerings to ensure effective delivery of Business to Business and Business to Consumer account acquisition. Recruit and manage state-wide brand ambassadors to extend the organization's reach and further strengthen community relationships. Participate in public speaking engagements at various events that promote the goals of the organization and increase brand visibility.

    • Strategic Partnerships Officer
      • Jul 2020 - Feb 2021

      Identified and cultivated key community partnerships. Created systems of outreach opportunities for targeted communities, local governments, and nonprofit organizations across the state to build community relationships and drive engagement. Grew and nurtured state-wide brand ambassadors to extend the organization's reach and strengthen brand awareness.

    • Innovation Strategist
      • Feb 2017 - Jul 2020

      Raleigh-Durham, North Carolina Area Provided objective solutions to all staff and departments to aid in moving the Credit Union toward future success. Worked with all levels of staff to assist with innovation methodologies to broaden and strengthen the innovation capacity of the organization. Developed strategic approaches to discover insights that lead to meaningful improvements. Assisted in planning projects for implementation by project leaders. Established and nurtured a broad range of professional contacts across multiple… Show more Provided objective solutions to all staff and departments to aid in moving the Credit Union toward future success. Worked with all levels of staff to assist with innovation methodologies to broaden and strengthen the innovation capacity of the organization. Developed strategic approaches to discover insights that lead to meaningful improvements. Assisted in planning projects for implementation by project leaders. Established and nurtured a broad range of professional contacts across multiple disciplines within and outside of Financial Services.

    • Membership Development Officer
      • Apr 2013 - Feb 2017

      Developed and managed relationships with unit contacts. Marketed products and services to eligible groups within an assigned territory. Cultivated relationships with new and existing members. Promoted the utilization of Credit Union products and services. Recommend members for appointment to regional Advisory Councils. Represented LGFCU at statewide conferences and events.

    • Hospitality
    • 100 - 200 Employee
    • Catering Sales Manager
      • Aug 2010 - Apr 2013

      Raleigh-Durham, North Carolina Area Solicited, negotiated, and booked new and repeat business through various efforts to maximize room and catering revenues. Planned, organized, and facilitated all aspects of meetings and events. Executed event and meeting contracts. Maintained knowledge of market trends and the competition.

    • Knowledge Management Specialist
      • 2007 - 2010

      Raleigh, NC Collected, processed, utilized, and manipulated data in the Retirement Division’s Core Knowledge System. Maintained and improved existing business forms and form letters. Designed new products when necessary as a result of mandates from the General Assembly, courts, Attorney General’s office, or other agency partners. Proposed and formulated appropriate solutions to design issues. Served as a Department Executive for the State Employees Combined Campaign in 2008 and 2009. Held the Fundraising… Show more Collected, processed, utilized, and manipulated data in the Retirement Division’s Core Knowledge System. Maintained and improved existing business forms and form letters. Designed new products when necessary as a result of mandates from the General Assembly, courts, Attorney General’s office, or other agency partners. Proposed and formulated appropriate solutions to design issues. Served as a Department Executive for the State Employees Combined Campaign in 2008 and 2009. Held the Fundraising Chair position for RSD’s Employee Recognition Team from 2008 to 2009 and served as President from 2009 to 2010. Show less

    • Ireland
    • Construction
    • Manager
      • 2006 - 2007

      Accountable for the successful start-up, operation, and continued growth in a fast-paced high-volume environment. Designed promotional and marketing concepts used to attain sales goals. Planned and coordinated special events. Controlled sales and labor cost to guarantee profit goals. Responsible for human resource functions including recruiting, hiring, training, discipline, and payroll. Responsible for all opening and closing procedures. Ensured a safe and supportive environment for all… Show more Accountable for the successful start-up, operation, and continued growth in a fast-paced high-volume environment. Designed promotional and marketing concepts used to attain sales goals. Planned and coordinated special events. Controlled sales and labor cost to guarantee profit goals. Responsible for human resource functions including recruiting, hiring, training, discipline, and payroll. Responsible for all opening and closing procedures. Ensured a safe and supportive environment for all employees and customers. Worked to obtain 100% customer satisfaction. Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Sales & Catering Manager
      • 2005 - 2006

      Galloway, NJ Developed existing business and solicited new catering business through catering lead generation and catering sales marketing. Booked, sold, planned, and coordinated special events. Consistently ensured the highest level of customer service.

    • Promotions and Special Event Coordinator
      • 2004 - 2005

      Harrah's and Showboat Hotel & Casino, Atlantic City, NJ Planned, organized, and implemented special promotions, events, and marketing functions. Prepared weekly and monthly budget, payout, and expense reports. Developed and implemented a competitive gaming program and database to assess local competitors. Planned, organized, and implemented special promotions, events, and marketing functions. Prepared weekly and monthly budget, payout, and expense reports. Developed and implemented a competitive gaming program and database to assess local… Show more Planned, organized, and implemented special promotions, events, and marketing functions. Prepared weekly and monthly budget, payout, and expense reports. Developed and implemented a competitive gaming program and database to assess local competitors. Planned, organized, and implemented special promotions, events, and marketing functions. Prepared weekly and monthly budget, payout, and expense reports. Developed and implemented a competitive gaming program and database to assess local competitors. Show less

Education

  • Barton College
    Bachelor of Science (B.S.), Economics
    2000 - 2004

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