Volunteer, New Client Acquisition

• Nov 2022 - Present

Senior Marketing Analyst

• Sep 2020 - Jun 2022

- Lead a team of four to rebuild the core marketing data sources which spanned across 40 different data sources and hundreds of dashboards to facilitate alignment with the sales organization and be built in the new technology stack- Responsible for all Ecommerce reporting and ad hoc analysis- Investigated and implemented best practices for measuring additional metrics as needed such as Share of Voice and Brand Awareness- Nominated by marketing leaders to participate in a yearlong leadership training course Show less

Marketing Analyst

• Jul 2019 - Sep 2020

- Lead initiative across marketing that determined and standardized how to best measure marketing’s impact- Created the ‘source of truth’ for measuring marketing’s performance by combining 16 data sources to measure 40 essential metrics - Responsible for all executive leadership reporting and ad hoc analysis such as quarterly performance presentations and yearly target forecasting- Data steward for marketing’s core data sources which enabled a true data culture through creating trainings, documentation, and dashboards on an ongoing basis Show less

Senior Consultant

• Jul 2018 - Jun 2019

- Supporting all reporting needs for a newly created growth marketing team including pulling and validating data from across multiple SQL DBs and Kusto clusters from different parts of the organization- Collaborating across departments to determine the best target cohorts for marketing efforts including customer outreach and email campaigns and track their success- Independently conducting investigations end to end from data sourcing, determining metrics, validating, analyzing and insight gathering Show less

Consultant

• Mar 2017 - Jun 2018

- Generated, forecasted and evaluated KPIs for developer subscriptions (Visual Studio) through building and maintaining a Power BI dashboard from 5 different SQL databases- Evaluated marketing campaign effectiveness and analyzed user behavior for a suite of developer programs with over 6 million subscribers- Created a Power BI dashboard that spanned across 15 data sources and 11 different metric areas through collaborating across all metric area owners- Ghost wrote 10 consumer-facing blogs illustrating the benefits of Microsoft and partner solutions- Created content for 6 field enablement decks for healthcare, banking, government, and manufacturing Show less

Strategy Consultant

• Jun 2015 - Dec 2016

- Investigated, distilled, and presented large volumes of information covering 300+ products on topics such as “productivity” or “financial payments” through product immersion presentations to BGC3 (Bill Gates Catalyst Three) leadership - Managed the creation, testing, launch, and post-launch of a successful ($1M+ budget) internal Viacom financial dashboard for their ad sales team - Project managed the whole working cycle including proposals, budgeting, scope, and day-to-day communication - Lead a team of developers and designers to complete a redesign of a Viacom social media dashboard - Rigorously evaluated new products for viability within internal incubator - Surveyed and narrowed international education technology products for Bill and Melinda Gates Foundation for their session with BGC3 and USP (United States Program) team - Conducted ad-hoc deep market research on a wide range of topics for clients such as Warburg Pincus and GE Show less

Vendor Merchandise Analyst

• Feb 2015 - May 2015

- Prepared forecasts & presentations for vendor communication - Analyzed event & vendor performance to provide insights for vendors to be more successful - Pulled daily, weekly & monthly performance reporting from Tableau for zulily leadership performance reports - Communicated with cross-functional team members and Merchandising to ensure optimal planning of inventory - Supported ad-hoc analysis & reporting needs - Prepared month-end analysis by vendor, category, & division Show less

Koru@Trupanion

• Nov 2014 - Dec 2014

-Selected as one of seventeen students to participate in a competitive business immersion program -Learned and applied design thinking principles, rapid prototyping, and business intelligence at Trupanion -Worked in a team environment to create a marketing advertisement campaign which we then presented to the marketing executives and CEO -Selected as one of seventeen students to participate in a competitive business immersion program -Learned and applied design thinking principles, rapid prototyping, and business intelligence at Trupanion -Worked in a team environment to create a marketing advertisement campaign which we then presented to the marketing executives and CEO

Financial Assistant

• Jul 2014 - Oct 2014

- Improved customer experience by validating 150+ daily trades to ensure accuracy - Aided in company certainty by confirming daily transactions and market price changes through proprietary software - Increased efficiency by assisting in initial and yearly client reviews by creating balance sheets, cash flows, insurance summaries, and client correspondence - Supported the firm in complying with regulations by properly delivering sensitive client documents such as wills and banking documents - Prepared trading materials for firm wide withdrawal from two separate funds. Show less

Catastrophe Modeling Specialist

• Jul 2013 - Jun 2014

- Supervised the gathering and preparation of property exposure data for assigned client projects - Assessed client exposure data quality while making necessary assumptions for modeling; analyzed changes in exposure and the associated impact of cat model results with SQL - Modeled the probability distributions of the gross/ceded/net results using AIR, EQE, and RMS - Performed model evaluations to investigate model sensitivity/change and communicate relevant findings within the context of client projects - Analyzed how the distribution of results and relevant risk measures change as a result of the application of various proposed reinsurance alternatives; reported on analysis to brokers and clients - Responded to client queries and concerns, resolving issues promptly Show less

Financial Manager

• Sep 2010 - May 2013

- Oversaw and managed all financial transactions such as invoices and weekly deposits totaling approximately $5,000 - Created monthly financial reports to track profit and spending for review with other managers and adviser - Prepared payroll for all 38 employees on a monthly basis - Managed and tracked profit margins on products and services to then adjust offerings based on financial returns - Co-managed and hired a staff of 35 college students as well as improving existing training program - Built staff unity by holding employee dinners and training events - Promoted to Financial Manager in Fall 2012 by hiring committee Show less

Lead Lifeguard

• Jun 2008 - Aug 2011

- Managed and supervised 25 lifeguards by providing additional training and support - Created cash reports when closing or opening the facility - Monitored the pool for safety and cleaned the facility to maintain a safe environment - Taught swim lessons ranging from infants to adultsfor individuals or groups - Promoted to Lead Lifeguard Summer of 11’ - Managed and supervised 25 lifeguards by providing additional training and support - Created cash reports when closing or opening the facility - Monitored the pool for safety and cleaned the facility to maintain a safe environment - Taught swim lessons ranging from infants to adultsfor individuals or groups - Promoted to Lead Lifeguard Summer of 11’

Teacher Economics Assistant

• 2010 - 2011

- Graded homework and quizzes for two intro microeconomics classes for approximately 50 students- Nominated by Economics department professors

Economics Tutor

• 2010 - 2011

- Tutored 2-5 students in economics classes including intermediate microeconomics- Assisted students in comprehension of economic theories for tests and homework assignments