Experience

PH&N Institutional

• Canada
• Investment Management
• 100 - 200 Employee

• Associate Director, Strategic Marketing

  • Jan 2023 - Present

  Vancouver, British Columbia, Canada

• Senior Manager, Brand Marketing

  • May 2021 - Jan 2023

  Vancouver, British Columbia, Canada Strategic marketing for PH&N Institutional, RBC Global Asset Management’s Canadian institutional business.



Scotiabank

• Canada
• Banking
• 700 & Above Employee

• Manager, Global Sponsorship Marketing

  • Mar 2017 - May 2021

  Toronto, Canada Area I developed and nurtured relationships with Scotiabank's valued partners in the fields of literature, film, photography, culture/entertainment, marathons and community to deliver on shared objectives. I led the strategic development and implementation of integrated and cross-functional marketing plans, guiding the progress of internal project teams, external vendors/agencies and sponsorship partners to deliver measurable performance and ROI. I championed business line objectives… Show more I developed and nurtured relationships with Scotiabank's valued partners in the fields of literature, film, photography, culture/entertainment, marathons and community to deliver on shared objectives. I led the strategic development and implementation of integrated and cross-functional marketing plans, guiding the progress of internal project teams, external vendors/agencies and sponsorship partners to deliver measurable performance and ROI. I championed business line objectives with innovative approaches for customer engagement and human brand experiences to deepen relationships with clients and prospects in the high-net-worth, commercial and retail segments. I demonstrated strategic excellence in budget management, research & competitive analysis and driving operational efficiency.

• Marketing Consultant, Hockey Sponsorships

  • Sep 2015 - Mar 2017

  Toronto, Canada Area I was a key contributor to the hockey sponsorship brand strategy, leveraging NHL, AHL, OHL, venue and athlete partnerships to engage Canadians in key market sectors and drive market value for Scotiabank.

• Marketing Coordinator, Hockey Sponsorships

  • Jan 2014 - Sep 2015

  Toronto, Canada Area I developed marketing and communication materials for Scotiabank hockey initiatives, events, and hockey partner programs. I supported managers on day-to-day relationship management with NHL, AHL, and OHL partners and executed contractual assets.



Whistler Blackcomb

• Canada
• Recreational Facilities
• 400 - 500 Employee

• Marketing & Brand Services

  • May 2013 - Sep 2013

  Whistler, BC I coordinated marketing initiatives to support integrated marketing campaigns for Whistler Blackcomb's summer & winter seasons.



BMO

• Canada
• Financial Services
• 700 & Above Employee

• eBusiness Specialist

  • Aug 2012 - Dec 2012

  Toronto, Canada Area I developed application designs, presented market research, and analyzed application features for BMO InvestorLine's mobile brokerage launch.



Art in Tanzania

• Tanzania
• Non-profit Organizations
• 1 - 100 Employee

• Fair Trade Development Officer

  • Jan 2012 - May 2012

  Moshi, Tanzania I cultivated Fair Trade partnerships with local artisans and guided these organizations through product, networking and strategic development.