Lauren Gelecke-Fox

Director of Marketing at Spring USA
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Location
Greater Chicago Area

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5.0

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Alexander Stankov

I've worked for Lauren for more than two years, and at this time, I've seen her quickly take on new responsibilities while having the time to teach this information back into her team. By inheriting tasks like campaign analytics and personalization campaigns - both of which extend beyond the scope of our team - she's made our department much more agile & successful. Lauren is as great a person as she was a manager.

Richard Hemming

I’ve found Lauren to be a confident and very capable marketer who communicates well with those around her. She has strong ideas but is willing to consider alternative ones too. Her passion in pursuit of results is infectious and her ability to manage difficult stakeholders is admirable…a valuable team member and manager.

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Director of Marketing
      • Oct 2019 - Present

      Spring USA, a global leader in the food service equipment industry, was first to introduce countertop induction and functional banquet furniture to the United States. Known for their innovation and design of reliable, durable and beautiful products, Spring USA specializes in induction cooking & warming equipment, buffetware, mobile cooking stations, and custom-built tables with hidden induction and cooling elements. Chosen by industry professionals worldwide, Spring USA’s commitment to quality is unwavering and unmatched. Spring USA is a part of the Cornerstone Foodservice Group family, which also includes Astra Manufacturing and LloydPans. Learn more, visit: www.springusa.com Show less

    • Director of Marketing
      • Oct 2019 - Present

      Artfully engineered by an aerospace engineer using simple modular designs, Astra delivers highly reliable, affordable machines that have been produced in Los Angeles, CA since 1993. Engineered for both aesthetic and efficiency excellence, Astra products are remarkably durable and exceptional at delivering uncompromising espresso time after time. Learn more, visit: astramfr.com Artfully engineered by an aerospace engineer using simple modular designs, Astra delivers highly reliable, affordable machines that have been produced in Los Angeles, CA since 1993. Engineered for both aesthetic and efficiency excellence, Astra products are remarkably durable and exceptional at delivering uncompromising espresso time after time. Learn more, visit: astramfr.com

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director of Marketing
      • Jan 2019 - Oct 2019

      Convene (www.convene.com) is the fastest-growing network of full-service, tech-enabled meeting, event, and flexible workspaces. Founded in 2009, we have locations in New York City, Boston, Philadelphia, Washington, D.C., and Los Angeles. Convene partners with the world’s most prominent property owners to address the increased demand from enterprise companies for highly amenitized, flexible-term meeting and workspace solutions. Convene has been named one of America’s 100 Most Promising Companies by Forbes, one of LinkedIn’s Most In-Demand Startups, one of America’s fastest growing companies by Inc. Magazine, and the #11 Best Workplace in New York by Fortune Magazine. Show less

    • United Kingdom
    • Advertising Services
    • 400 - 500 Employee
    • Director of Marketing - North America
      • Dec 2015 - Jan 2019

      At Ebiquity, the leading media and marketing consultancy worldwide advising more than 80 of the top 100 advertisers globally, my role is to create and execute a sales & marketing strategy for the brand in North America by generating creative approaches to growth, including branding, lead & demand generation, solution launches, campaign initiatives, etc. Managing a regional team across events, SEO/PPC, sales support, design & copy, engagement, etc. and building relationships between solutions and industry partners. Show less

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2014 - Dec 2015

      As the Marketing Manager of Stratigent, a leading marketing analytics firm, I was responsible for translating marketing objectives into creative strategies and tactics to increase overall Marketing ROI, generating creative approaches to demand and lead generation, managing brand presence, and executing integrated marketing campaigns. As the Marketing Manager of Stratigent, a leading marketing analytics firm, I was responsible for translating marketing objectives into creative strategies and tactics to increase overall Marketing ROI, generating creative approaches to demand and lead generation, managing brand presence, and executing integrated marketing campaigns.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 200 - 300 Employee
    • Senior Marketing Coordinator
      • Mar 2011 - Mar 2014

      At Tripp Lite, a manufacturer of more than 4,000 power protection and connectivity solutions, I was responsible for overseeing a million dollar+ Marketing Plan and its execution by supervising initiatives with partners, ensuring completion of all projects and marketing goals, generating, campaigns to increase brand awareness, developing new marketing strategies based on data, creating product trainings and presentations, and working across business teams and departments to achieve success.

    • Marketing Coordinator
      • Mar 2011 - Mar 2013

      At Tripp Lite, a manufacturer of more than 4,000 power protection and connectivity solutions, I was responsible for product marketing and analysis, brand management, promotional & event marketing, digital and print design, relationship building, and marketing-sales strategy.

    • Sweden
    • Advertising Services
    • 300 - 400 Employee
    • Project Manager
      • 2010 - 2011

      Mediaplanet Project Managers are in charge of spearheading a cross-platform industry campaign every 2 months, releasing 5-6 campaigns per year. As a Project Manager, I was responsible for determining the editorial arc of the campaign, working with journalists, thought leaders and celebrities to create engaging, newsworthy content. Project Managers are also responsible for securing the financial sponsorship of the campaign by selling print and digital advertisements to clients within the industry. Our clients include Fortune 500 companies like General Motors, Cisco, Visa, Disney, Verizon, Microsoft, the NFL, and more. Celebrities and thought leaders include Michelle Obama, Bill Nye, Salma Hayek, Dr. Phil, Magic Johnson, Shakira, Dascha Polanco, Miles Teller, Kelly Rowland, Aly Raisman, Derek Jeter, and Fran Drescher, among others. Show less

    • United States
    • Newspaper Publishing
    • 200 - 300 Employee
    • Marketing Research Analyst
      • Apr 2007 - Oct 2010

      ■ Define strategy for and develop, execute, and manage comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow advertising and market penetration in targeted markets ■ Plan and carry out regional market research and analyses ■ Play integral role in product development activities ■ Provide support to the sales staff by creating client presentations with customized data and marketing plans ■ Led internal communications throughout the department Show less

    • Marketing & Administrative Assistant
      • 2005 - 2007

      ■ Worked directly with heads of departments including Project Managers and VP of Marketing to plan and implement integrated marketing communications and strategies ■ Created print and online marketing collateral such as: company brochures, business bio’s, press releases, etc.. ■ Quickly learned CRM programs, communicated with subcontracting companies and performed administrative tasks ■ Worked directly with heads of departments including Project Managers and VP of Marketing to plan and implement integrated marketing communications and strategies ■ Created print and online marketing collateral such as: company brochures, business bio’s, press releases, etc.. ■ Quickly learned CRM programs, communicated with subcontracting companies and performed administrative tasks

Education

  • Illinois State University
    BA, Mass Communications
    2001 - 2005

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