Lauren Garnett

Graphic Designer at PowerToFly
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Location
Norwalk, Connecticut, United States, US
Languages
  • English -

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Lauren Hagerty

Lauren is one of the hardest working team members I've ever had. It was incredible to see Lauren take on new roles and expand her skillset as she excelled in both social media management and then transitioned to graphic design. There was no project too big for Lauren! I knew that whenever there was a short deadline we had to hit, or I needed someone with incredible attention to detail, Lauren was the perfect person for the job. I highly recommend Lauren for any role - her positive attitude, willingness to do work outside her job description, and the overall joy she brings to any team is contagious. Hire her!! You won't regret it.

Elle C.

Lauren was an absolute pleasure to work with! During my time working with her at PowerToFly, she was instrumental in my transition into the role of Social Media Coordinator. She was quick to train me and share helpful insights to succeed in my new role. Her expertise in various forms of design, including internal slide decks, landing pages, and social media content, not only impressed me but also helped me to improve my own skills. Her resourcefulness and positive attitude are infectious and she always maintains a calm and solution-oriented approach when addressing challenges in the workplace. I am confident that she will excel in any professional endeavor she chooses. It was a pleasure to work with her and I highly recommend her. She is a highly-skilled, reliable, and supportive team member who truly cares about the success of others.

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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Graphic Designer
      • Dec 2022 - Present

    • Marketing Graphic Design Specialist
      • Mar 2022 - Nov 2022

      • Work collaboratively across teams over a multitude of projects, both B2B & B2C content.• Maintain/evolve brand identity and aesthetic, including integration with external partners.• Incorporate best design practices into all creative work.• Complete and timely delivery of all requested assets.• Manage freelance design talent as needed.• Started organizing company creative assets in Canva.• Started updating company assets to reflect new branding.• Managed design process on decks for major partnership data project with P&G.• Started designing resources for new DEIB membership program.• Knowledge in typography, image management and resize, layout/composition, etc.• Create/edit decks, one-pagers, graphics, partner assets, mock-ups, landing pages, etc. Show less

    • Social Media Specialist
      • Sep 2020 - Mar 2022

      • Manage social channels: Linkedin, Facebook, Instagram, Twitter, and TikTok.• Promote events, resources, partners, clients, and company.• Create graphics/video, copy, and schedule.• Create Tik Toks and Reels.• Manage social communities, answer comments and direct messages.• Pull analytics and create social strategy.• Stay up to date on latest trends and research.• Collaborate across teams on both B2B & B2C content.

    • Photographer
      • Aug 2011 - Present

      Self Employed Photographer and Digital Media Manager. Employed by local marketing agencies, businesses, and organizations for branding, marketing, and ecommerce help. Includes graphic design, website design, social media marketing, event help, and photography. Past clients include: Digital Homes Photography Reedpop (Comic Con Portfolio) Hearst Connecticut Media Group Connecticut Post Tennis CT Moffly Media Greenwich Water Club Faye Kim Designs Arogya Tea GrubHub/Seamless DoorDash Greenwich Aquaria Black Rock Church Christ Community Church The Perpetual You The Cupboard Magazine The Local Vault Berkshire Hathaway Real Estate Dooney & Bourke Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Brand Marketing Coordinator of BookCon & BookExpo
      • Dec 2018 - Jun 2020

      BookExpo and BookCon are where book fans and the publishing industry come together to celebrate storytelling in all its forms. It's the place where industry, authors and readers converge to define the new publishing universe. • Execute the Senior Marketing Manager's marketing plan and brand strategy for BookExpo and BookCon • Develop, implement and execute a comprehensive social media plan • Manage mobile app development, updates and marketing • Manage digital marketing asset creation and delivery • Responsible for writing, designing and deploying weekly newsletters • Regularly update copy and images on the BookExpo and BookCon websites • Maintain, update and monitor the BookExpo social media accounts on a daily basis • Conduct focus groups and fan meet ups to better understand what our attendees need and want from our events • Develop marketing partnerships in the book industry, local market and surrounding markets in order to drive awareness and registrations/ticket sales for BookExpo & BookCon • Create and cultivate a ''one team'' approach through collaboration with event management, sales, operations and talent/content • Proactively seek out the newest trends in communication vehicles (Mobile Apps, Social Media, Digital Media, etc.) and recommend how to incorporate the latest trends successfully into our marketing plans • Ensure all messaging and imagery represents our Book portfolio and ReedPOP positively and authentically • Develop onsite brand experiences that are immersive and visually stunning for our fans and partners • Collaborate with outside agency partners and influencers as needed • Track status, progress and ROI of all marketing campaigns • Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines • Domestic travel approximately 6-8 times per year. Show less

    • Apparel & Fashion
    • 100 - 200 Employee
    • Freelance Contract E-Commerce Assistant
      • Jun 2018 - Aug 2018

      Freelance contract for 3 months. Manage e-commerce and editorial images for website and social media. This included working through the process with outside vendors, resizing batches of images, and uploading to multiple servers. Photograph a few in-studio products for vendors. Copywriting for website. Graphic created for digital marketing campaigns. Worked with Salesforce. Freelance contract for 3 months. Manage e-commerce and editorial images for website and social media. This included working through the process with outside vendors, resizing batches of images, and uploading to multiple servers. Photograph a few in-studio products for vendors. Copywriting for website. Graphic created for digital marketing campaigns. Worked with Salesforce.

    • United States
    • Periodical Publishing
    • 1 - 100 Employee
    • Website Coordinator/Ad Ops
      • Jan 2017 - Mar 2018

      Digital Assistant in Digital Department of 2.Create digital editions of 6 magazines and publishes online monthly for subscribers.Create, write, and upload content for magazine websites.Work with Photographers through Big Picture and post galleries online from events.Manage online calendar and event submissions for websites.Manage Facebook and Instagram accounts to 6 magazines.Publish content and posts through Wordpress and Hubspot.Photograph for Print and Digital on occasion.Spearhead monthly Digital meetings. Involved in weekly Digital Content meetings.Spearhead internal camaraderie by starting monthly company communications newsletter.Liaison between Sales Reps/Clients and outside company to create and manage programmatic campaigns. Self-taught on targeted display with help through Moffly Media.Currently learning the basics of coding.Volunteer at company events. Show less

    • Sales Development Associate
      • Jun 2016 - Jan 2017

      Support publishers and sales representatives in everyday tasks.Manage mailings, orders, drop offs, restocking office supplies, events orders, etc.Organize MagHub database - current clients and prospects.Call on current clients and prospects.Volunteer at company events.Keep media wall fully stocked at all times.

    • Freelance Photographer
      • May 2016 - Aug 2016

      Travel all over Connecticut to photograph meals chosen by local business for GrubHub/Seamless website. Travel all over Connecticut to photograph meals chosen by local business for GrubHub/Seamless website.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Freelance Photographer
      • Mar 2011 - Aug 2015

      Photograph local events in Fairfield County for newspapers's online galleries. Photograph local events in Fairfield County for newspapers's online galleries.

    • United States
    • Photography
    • 1 - 100 Employee
    • Photo Assistant
      • Oct 2014 - Mar 2015

Education

  • Western Connecticut State University
    Bachelor's degree, Fine and Studio Arts (Photography)
    2011 - 2014
  • Norwalk Community College
    Associate's degree, Communication Arts (Journalism)
    2009 - 2011

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