Experience

Frankette

• France
• Restaurants

• Co-Founder

  • Mar 2020 - Present

  Co-founder of strategic marketing, branding and technology agency focusing on DTC brands and e-commerce Co-founder of strategic marketing, branding and technology agency focusing on DTC brands and e-commerce



Great Heights

• Retail
• 1 - 100 Employee

• Marketing Consultant

  • Mar 2019 - Mar 2020

  DTC lab grown diamonds, without compromises. Smarter stones sold in a better way. DTC lab grown diamonds, without compromises. Smarter stones sold in a better way.



Tomorrow Sleep

• United States
• Retail

• Sr. Manager, Digital Marketing and CRM

  • Mar 2017 - Dec 2018

  Tomorrow is a new kind of sleep company that believes in the power of sleep to change lives. Discover a smart sleep system designed to get you from restless to ready for the best tomorrow. Tomorrow is a new kind of sleep company that believes in the power of sleep to change lives. Discover a smart sleep system designed to get you from restless to ready for the best tomorrow.


Alex and Ani
• United States
• Retail
• 300 - 400 Employee
• Digital Strategy and Email Marketing Manager

  • Jun 2013 - Sep 2016


XO Group, Inc

• United States
• Online Media
• 200 - 300 Employee

• Assistant Manager, Email Marketing

  • Feb 2012 - Jun 2013

  of E-mail Marketing * Develops new communication strategies to optimize our email programs * Analyzes email campaign results such as open rate, click through rate, deliverability and conversion * Aids in improving email performance metrics * Plans, manages and coordinates the e-mail marketing schedule * Works closely with the e-commerce team to improve The Knot Shop email revenue and drive sales to our website of E-mail Marketing * Develops new communication strategies to optimize our email programs * Analyzes email campaign results such as open rate, click through rate, deliverability and conversion * Aids in improving email performance metrics * Plans, manages and coordinates the e-mail marketing schedule * Works closely with the e-commerce team to improve The Knot Shop email revenue and drive sales to our website



Responsys

• Software Development
• 1 - 100 Employee

• Campaign Specialist

  • May 2010 - Feb 2012

  Built, tested, and launched advanced e-mail and social network campaigns * Reviewed project requests from clients to determine how to meet their needs using our best practices * Held weekly calls with clients to discuss the upcoming marketing campaign schedules * Analyzed and provided campaign reports to the client * Made recommendations to client based on campaign analysis results Built, tested, and launched advanced e-mail and social network campaigns * Reviewed project requests from clients to determine how to meet their needs using our best practices * Held weekly calls with clients to discuss the upcoming marketing campaign schedules * Analyzed and provided campaign reports to the client * Made recommendations to client based on campaign analysis results



Lindsay Phillips, Inc

• Consumer Goods
• 1 - 100 Employee

• Marketing Coordinator

  • May 2009 - May 2010

  Worked directly with outside marketing firm to design and produce all marketing materials * Communicated with external printers to coordinate artwork and production of all marketing collateral * Analyzed, organized, presented marketing data to executive staff * Participated in the campaign to determine viable public relation opportunities Worked directly with outside marketing firm to design and produce all marketing materials * Communicated with external printers to coordinate artwork and production of all marketing collateral * Analyzed, organized, presented marketing data to executive staff * Participated in the campaign to determine viable public relation opportunities



Nissan North American, Inc

• United States

• Advertising Department Head

  • Jan 2009 - Apr 2009

  Assisted in the creation of a traditional advertising campaign to increase awareness and purchase consideration for the 2009 Nissan Cube through print, video, event and web based media for Nissan North America, Inc. in collaboration with EdVenture Partners Assisted in the creation of a traditional advertising campaign to increase awareness and purchase consideration for the 2009 Nissan Cube through print, video, event and web based media for Nissan North America, Inc. in collaboration with EdVenture Partners


The Children's Place
• United States
• Non-profit Organizations
• 1 - 100 Employee
• Creative Service's Intern

  • 2003 - 2003