Experience

Manifold

• Design Services

• Head of Production, UCLA

  • Nov 2022 - Present

  Leading event production and strategy on a 3-year post-Covid initiative to revitalize the relationship between the UCLA student body/faculty and the city of Westwood and its local establishments. Leading event production and strategy on a 3-year post-Covid initiative to revitalize the relationship between the UCLA student body/faculty and the city of Westwood and its local establishments.



Autumn Communications

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Vice President, Events

  • 2022 - 2022

  •Develop and oversee infrastructure and staffing to support a fully functioning experiential division inclusive of strategy, creative, and production, with offices in NY and LA •Hire + manage teams in both offices daily, to ensure projects are led and executed in excellence •Sell in clients on experiential division’s capabilities, win business through client relations + pitch decks •Lead/mentor in experiential strategy to ensure teams are delivering thoughtful experiences with tangible client ROI •Manage team scopes (reviewing weekly) to ensure deadlines and expectations are consistently met •Oversee and communicate to leadership project-related revenue, meeting/exceeding company goals •Assess all inbound requests to resolve SOW, staffing and budgets •Apply best practices and learnings from previous projects to elevate performance level Client Sample: Amazon, Aheuser-Bush, Therabody, Credit Karma, Raketen



We Are BMF

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President, West Coast

  • 2021 - 2022

  •Managed annual client budgets, oversaw all billing and financial activity •Lead program development; played leadership role in client presentation meetings •Counseled clients and drove client leadership; owned accountability for health of business relationship •Owned all project plans at a strategic level and lead integrated team in executing the plan •Approved key client reports, reviewed appropriate correspondence and supporting materials for quality control •Developed plans for servicing clients and ensure that all program objectives are understood and executed •Partnered with client to determine objectives, target audiences, KPIs •Ensured KPIs were achieved and oversaw reporting to clients during and post projects •Worked with Managing Director to properly scope project teams Client Sample: HBO, FX Networks, JCPenney, Instagram, CBS, Schweppes



Lauren Sims Creative

• Founder/Director

  • 2016 - 2021

  •Owned and operated independent experiential agency •Responsible for the financial and legal health of the company •Oversaw all creative presentations, inclusive of strategy, creative and production •Developed a staffing network of reliable national freelancers •Sourced and vetted all contracted vendors •Ensured KPIs were achieved and managed client retention LSC Owned Works: -Intel E3 Experience | 360 event strategy, creative, production -The Nue Co x Sephora Pop-up Shop in Venice, CA -Apple TV+ | Experiential Launch Strategy Consultant -CB2 National Tour: In-Store Concert Takeover -Dairy Queen x Fandango Product/Art Installation, Episodic, Content Series -Unreasonable Group CEO Accelerator Programs | Creative Director (SF + NY) Consultancy Works: -Tag Heuer Ambassador Celebration | Environmental Creative -Lowell Farms, Headlining Activation at Hall of Flowers in Santa Rosa, CA | Creative Director -Target Holiday House, National Campaign | Interiors, Experience TED Conference, Virtual, Creative Director -Stella + Dot National Conference | Creative Director (Nashville + Denver) -Techstars Virtual Conference, Creative Director - Zola Two Week Shoppable Loft + Experience Series | Creative Director + EP



the projects*

• Brazil
• Staffing and Recruiting

• Head of Creative

  • 2014 - 2016

  •Lead the vision, creative strategy and execution for all experiential campaigns •Sold and defended concepts to clients and brand partners •Managed creative teams and their output •Served as an executive officer of the LA office, championing operational efficiency and ensuring clear interdepartmental workflow across all departments Works included: - Vanity Fair Brand Experience Portfolio, 2014 and 2015 | Los Angeles, CA - Chivas Regal 'The Venture' | San Francisco, CA - Rachel Zoe's ZOEASIS, Coachella | Palm Springs, CA - RayBan Flagship VIP Launch | NYC - SK-II September Pop-Up Shop | NYC - FX Fearless Factory, SXSW | Austin, TX - Absolut Elyx x Water For People Launch | Los Angeles, CA - Ksubi Pop-Up, Art Basel | Miami, FL

• Freelance Creative + Production

  • 2013 - 2014

  - Vanity Fair Social Club | Production/Design Consultant - Non-Profit Event, Magbit Foundation | Creative Direction - Private Event, Brentwood | Creative Direction - Private Event, Blum + Poe Art Gallery family | 360 Creative + Production - Vanity Fair Social Club | Production/Design Consultant - Non-Profit Event, Magbit Foundation | Creative Direction - Private Event, Brentwood | Creative Direction - Private Event, Blum + Poe Art Gallery family | 360 Creative + Production



Namevents

• United States
• Events Services

• Marketing + Events Manager

  • 2011 - 2013

  Managed 360 event production on multi-million dollar projects for brands and private clients alongside the owner of the business. Scope included contracts and negotiations, project-to-project and annual budgeting, client relations, vendor vetting and management, on site leadership, and hiring and overseeing staff, both temp and perm. - Lucky Brand Events Portfolio 2012-2013 | LA + NY - Levi's x Macys National Tour - Disney Infinity Launch | El Capitan Theatre, Los Angeles, CA - Disney Fantasia Launch | PAX Gaming, Seattle, WA - Malibu Arts Festival 2012-2013 - City of Hope Annual Fundraiser | Non-Profit Event (budget exceeding $3M) - Susan's Magic Maker's | Non-Profit Event in Malibu, CA - Wings Around the World Gala | Non-Profit Event in Santa Monica



FOX

• Cosmetics

• Marketing Strategist

  • 2009 - 2011

  Worked in house at FOX Broadcasting company, in National Promotions, which encompassed promos, scheduling, promoting FOX programming on their 11 cross-channel networks, and annual promotional reporting. In addition, I worked alongside the sales team on numerous client relations endeavors, particularly in the event production/red carpet space. Worked in house at FOX Broadcasting company, in National Promotions, which encompassed promos, scheduling, promoting FOX programming on their 11 cross-channel networks, and annual promotional reporting. In addition, I worked alongside the sales team on numerous client relations endeavors, particularly in the event production/red carpet space.