Experience

The Booster Club

• United States
• Advertising Services
• 1 - 100 Employee

• President & Chief Booster

  • Jan 2016 - Present

  The Booster Club is an innovative community-driven platform that connects mission-driven brands with expert consultants, freelancers, side hustlers to support sales and marketing goals. We work with small - medium Consumer, Non-Profit & Event organizations to augment their knowledge and provide expertise and support to drive growth, scale and efficiency. Our mission statement: Connecting talent & brand leaders to foster growth, connection and inspiration> Offering plug-and-play… Show more The Booster Club is an innovative community-driven platform that connects mission-driven brands with expert consultants, freelancers, side hustlers to support sales and marketing goals. We work with small - medium Consumer, Non-Profit & Event organizations to augment their knowledge and provide expertise and support to drive growth, scale and efficiency. Our mission statement: Connecting talent & brand leaders to foster growth, connection and inspiration> Offering plug-and-play services in a curated marketplace; Maintaining Community among members through weekly events, coaching and bespoke support. Consultants, Freelancers, and Side Hustlers Welcome! Show less The Booster Club is an innovative community-driven platform that connects mission-driven brands with expert consultants, freelancers, side hustlers to support sales and marketing goals. We work with small - medium Consumer, Non-Profit & Event organizations to augment their knowledge and provide expertise and support to drive growth, scale and efficiency. Our mission statement: Connecting talent & brand leaders to foster growth, connection and inspiration> Offering plug-and-play… Show more The Booster Club is an innovative community-driven platform that connects mission-driven brands with expert consultants, freelancers, side hustlers to support sales and marketing goals. We work with small - medium Consumer, Non-Profit & Event organizations to augment their knowledge and provide expertise and support to drive growth, scale and efficiency. Our mission statement: Connecting talent & brand leaders to foster growth, connection and inspiration> Offering plug-and-play services in a curated marketplace; Maintaining Community among members through weekly events, coaching and bespoke support. Consultants, Freelancers, and Side Hustlers Welcome! Show less



Field Marketing Summit

• New York, United States

• Vice President of Membership

  • Dec 2016 - Present

  A network of service providers & programs to help brand leaders leverage the power of ambassador programs, events and consumer engagement to drive sales, delight customers and create raving fans! Field Marketing Summit is an event series and online community for brands, agencies and vendors in the Field Marketing Industry. DM for details to join our Slack Channel and Events series. A network of service providers & programs to help brand leaders leverage the power of ambassador programs, events and consumer engagement to drive sales, delight customers and create raving fans! Field Marketing Summit is an event series and online community for brands, agencies and vendors in the Field Marketing Industry. DM for details to join our Slack Channel and Events series.



Jyve

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Business Development & Customer Success

  • Sep 2018 - Sep 2021

  Helping brands to get things done. Jyve is the human-powered, tech-enabled sales and marketing solution for CPG brands that want to grow exponentially through simple strategies and best-in-class execution. Helping brands to get things done. Jyve is the human-powered, tech-enabled sales and marketing solution for CPG brands that want to grow exponentially through simple strategies and best-in-class execution.



Vosges Haut-Chocolat

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director Of Marketing And Business Development

  • Jan 2015 - Jan 2016

  Directing Sales and Marketing teams to engage new customers and consumers. Established new Luxury accounts including Starwood / Bonvoy, Delta Airlines & Kimpton Hotels. Created sales ambassador network to grow gifting business and expand visibility for corporate clients nationally. Worked with account managers to establish new retail accounts in key regions. Directing Sales and Marketing teams to engage new customers and consumers. Established new Luxury accounts including Starwood / Bonvoy, Delta Airlines & Kimpton Hotels. Created sales ambassador network to grow gifting business and expand visibility for corporate clients nationally. Worked with account managers to establish new retail accounts in key regions.



ForceBrands

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Organizational Design & Business Development

  • Mar 2014 - Feb 2015

  Building on over 12 years working for CPG food and beverage brands, as Organizational Design and Business Development Visioneer at Force Brands, I get to combine two passions, growing people and growing brands. With a laser focus on building and organizing teams, I guide companies on a path to finding exceptional talent, create a thriving culture, and achieve targeted scale. Force Brands is a full-service boutique recruiting and staffing agency that specializes in organizational design… Show more Building on over 12 years working for CPG food and beverage brands, as Organizational Design and Business Development Visioneer at Force Brands, I get to combine two passions, growing people and growing brands. With a laser focus on building and organizing teams, I guide companies on a path to finding exceptional talent, create a thriving culture, and achieve targeted scale. Force Brands is a full-service boutique recruiting and staffing agency that specializes in organizational design and hiring strategies. serving food and beverage companies. We work with brands like Vita Coco, Pop Chips, Blue Print Cleanse, and Constellation Wines to build cross-functional teams. Our specialty is finding and placing coveted food and beverage industry professionals in areas like sales, marketing, finance, operations, supply chain, human resources and technology. Show less Building on over 12 years working for CPG food and beverage brands, as Organizational Design and Business Development Visioneer at Force Brands, I get to combine two passions, growing people and growing brands. With a laser focus on building and organizing teams, I guide companies on a path to finding exceptional talent, create a thriving culture, and achieve targeted scale. Force Brands is a full-service boutique recruiting and staffing agency that specializes in organizational design… Show more Building on over 12 years working for CPG food and beverage brands, as Organizational Design and Business Development Visioneer at Force Brands, I get to combine two passions, growing people and growing brands. With a laser focus on building and organizing teams, I guide companies on a path to finding exceptional talent, create a thriving culture, and achieve targeted scale. Force Brands is a full-service boutique recruiting and staffing agency that specializes in organizational design and hiring strategies. serving food and beverage companies. We work with brands like Vita Coco, Pop Chips, Blue Print Cleanse, and Constellation Wines to build cross-functional teams. Our specialty is finding and placing coveted food and beverage industry professionals in areas like sales, marketing, finance, operations, supply chain, human resources and technology. Show less



Materne North America - GoGo squeeZ

• United States
• Food and Beverage Services
• 200 - 300 Employee

• Director, Brand Activation

  • Apr 2011 - Mar 2014

  Job Scope: Manage national marketing campaign for healthy snack brand GoGo squeeZ (www.gogosqueez.com) including experiential marketing, digital and traditional media, event and non-profit partnerships, social media and digital integration. Maximize Partnerships in influential areas for families and healthy living including Disney, Action for Healthy Kids, and Time Out New York. Align multiple New York based agencies around unified strategy to drive long-term brand growth and originate… Show more Job Scope: Manage national marketing campaign for healthy snack brand GoGo squeeZ (www.gogosqueez.com) including experiential marketing, digital and traditional media, event and non-profit partnerships, social media and digital integration. Maximize Partnerships in influential areas for families and healthy living including Disney, Action for Healthy Kids, and Time Out New York. Align multiple New York based agencies around unified strategy to drive long-term brand growth and originate go-to-market strategy. • Maximized partnerships with Disney Corporation, Life Is Good, Terracycle, Action for Healthy Kids and New York Department of Transportation to achieve over 100 million impressions in 2012. • Managed award-winning Mobile Playground tour reaching 10 markets, and earning print, television, digital, or radio impressions in addition to multiple sampling opportunities. • Launched the squeeZ Squad, our unique consumer marketing team to sample 20 U.S. markets in 2012 with over Show less Job Scope: Manage national marketing campaign for healthy snack brand GoGo squeeZ (www.gogosqueez.com) including experiential marketing, digital and traditional media, event and non-profit partnerships, social media and digital integration. Maximize Partnerships in influential areas for families and healthy living including Disney, Action for Healthy Kids, and Time Out New York. Align multiple New York based agencies around unified strategy to drive long-term brand growth and originate… Show more Job Scope: Manage national marketing campaign for healthy snack brand GoGo squeeZ (www.gogosqueez.com) including experiential marketing, digital and traditional media, event and non-profit partnerships, social media and digital integration. Maximize Partnerships in influential areas for families and healthy living including Disney, Action for Healthy Kids, and Time Out New York. Align multiple New York based agencies around unified strategy to drive long-term brand growth and originate go-to-market strategy. • Maximized partnerships with Disney Corporation, Life Is Good, Terracycle, Action for Healthy Kids and New York Department of Transportation to achieve over 100 million impressions in 2012. • Managed award-winning Mobile Playground tour reaching 10 markets, and earning print, television, digital, or radio impressions in addition to multiple sampling opportunities. • Launched the squeeZ Squad, our unique consumer marketing team to sample 20 U.S. markets in 2012 with over Show less



2011 FRS Healthy Energy

• Local Marketing Manager

  • Dec 2010 - Apr 2011

  -- A Healthy Energy Product Company endorsed by Lance Armstrong Oversaw "FRS Fuels NY" brand launch program resulting in 200,000+ consumer interactions and over 2 mm media impressions over 6 days. New York Junior League - volunteer member organization with 2600 members and 12 annual public events. Launched NYJL online brand image including 100% of web, weekly e-blasts, and social media content. Built marketing plans for 12+ public events including PR, Facebook, Printed… Show more -- A Healthy Energy Product Company endorsed by Lance Armstrong Oversaw "FRS Fuels NY" brand launch program resulting in 200,000+ consumer interactions and over 2 mm media impressions over 6 days. New York Junior League - volunteer member organization with 2600 members and 12 annual public events. Launched NYJL online brand image including 100% of web, weekly e-blasts, and social media content. Built marketing plans for 12+ public events including PR, Facebook, Printed Materials. Show less -- A Healthy Energy Product Company endorsed by Lance Armstrong Oversaw "FRS Fuels NY" brand launch program resulting in 200,000+ consumer interactions and over 2 mm media impressions over 6 days. New York Junior League - volunteer member organization with 2600 members and 12 annual public events. Launched NYJL online brand image including 100% of web, weekly e-blasts, and social media content. Built marketing plans for 12+ public events including PR, Facebook, Printed… Show more -- A Healthy Energy Product Company endorsed by Lance Armstrong Oversaw "FRS Fuels NY" brand launch program resulting in 200,000+ consumer interactions and over 2 mm media impressions over 6 days. New York Junior League - volunteer member organization with 2600 members and 12 annual public events. Launched NYJL online brand image including 100% of web, weekly e-blasts, and social media content. Built marketing plans for 12+ public events including PR, Facebook, Printed Materials. Show less



New York Junior League

• Communications

  • 2010 - Apr 2011

  Manage communications flow, Weeklly, monthly newsletter and web-mail, internal communications, external promotion of events and activities, social media strategy, web content management, and assist League President on all communications needs. Manage communications flow, Weeklly, monthly newsletter and web-mail, internal communications, external promotion of events and activities, social media strategy, web content management, and assist League President on all communications needs.



Coca Cola Active Lifestyles Brands (Formerly Glaceau)

• Region Marketing Manager / District Marketing Manager

  • Jan 2008 - Jan 2010

  2010 Job Scope: Managed marketing operations for 4 brands covering a 6 state region including a team of 8 direct reports. Networking and customer relations to create seamless transition for Coca Cola's newest brands Vitamin Water and Smartwater, identifying target sales and marketing opportunities including optimized media planning, collegiate, social media. Managed $1.5 mm budget. Negotiated partnership contracts and Executed onsite presence at Bonnaroo Music Festival with over 1… Show more 2010 Job Scope: Managed marketing operations for 4 brands covering a 6 state region including a team of 8 direct reports. Networking and customer relations to create seamless transition for Coca Cola's newest brands Vitamin Water and Smartwater, identifying target sales and marketing opportunities including optimized media planning, collegiate, social media. Managed $1.5 mm budget. Negotiated partnership contracts and Executed onsite presence at Bonnaroo Music Festival with over 1 million impressions onsite, print, and online and over 100,000 sampling interactions. Collaborated with sampling agency on unique consumer marketing strategy resulting in 20% increased productivity. Executed all aspects of Powerade Design-a-Ball Soccer Program with Regional Grocery Chain resulting in 75% sales lift including merchandising, budgeting, sales/marketing communications, media, PR, web development agency. Show less 2010 Job Scope: Managed marketing operations for 4 brands covering a 6 state region including a team of 8 direct reports. Networking and customer relations to create seamless transition for Coca Cola's newest brands Vitamin Water and Smartwater, identifying target sales and marketing opportunities including optimized media planning, collegiate, social media. Managed $1.5 mm budget. Negotiated partnership contracts and Executed onsite presence at Bonnaroo Music Festival with over 1… Show more 2010 Job Scope: Managed marketing operations for 4 brands covering a 6 state region including a team of 8 direct reports. Networking and customer relations to create seamless transition for Coca Cola's newest brands Vitamin Water and Smartwater, identifying target sales and marketing opportunities including optimized media planning, collegiate, social media. Managed $1.5 mm budget. Negotiated partnership contracts and Executed onsite presence at Bonnaroo Music Festival with over 1 million impressions onsite, print, and online and over 100,000 sampling interactions. Collaborated with sampling agency on unique consumer marketing strategy resulting in 20% increased productivity. Executed all aspects of Powerade Design-a-Ball Soccer Program with Regional Grocery Chain resulting in 75% sales lift including merchandising, budgeting, sales/marketing communications, media, PR, web development agency. Show less



Red Bull North America

• Field Marketing Manager

  • Jan 2001 - Jan 2008

  Job Scope: Collaborated with sales counterparts to build annual strategic marketing plans incorporating sampling, customer retention opportunities, collegiate and new business. Managed all aspects of 25 full and part-time marketing team. Matched brand programming with opportunities for co-branding, sponsorship fulfillment and free media. Project management responsibilities include budgeting, website management, third party liaison, site and staff management. Launched Red Bull Brand… Show more Job Scope: Collaborated with sales counterparts to build annual strategic marketing plans incorporating sampling, customer retention opportunities, collegiate and new business. Managed all aspects of 25 full and part-time marketing team. Matched brand programming with opportunities for co-branding, sponsorship fulfillment and free media. Project management responsibilities include budgeting, website management, third party liaison, site and staff management. Launched Red Bull Brand throughout Alabama and Florida Panhandle from 5 accounts to 5,000 in 4 years. Utilized solid networking skills to grow brand recognition in business, sport, culture, and non-profit sectors resulting in 7-10 event activations monthly and 3 unique regional/national events. Managed consumer marketing programs at 10-20% growth in consumer interactions year over year while maintaining operating budget through consistent systems and productivity analysis. 40% conversion rate. Show less Job Scope: Collaborated with sales counterparts to build annual strategic marketing plans incorporating sampling, customer retention opportunities, collegiate and new business. Managed all aspects of 25 full and part-time marketing team. Matched brand programming with opportunities for co-branding, sponsorship fulfillment and free media. Project management responsibilities include budgeting, website management, third party liaison, site and staff management. Launched Red Bull Brand… Show more Job Scope: Collaborated with sales counterparts to build annual strategic marketing plans incorporating sampling, customer retention opportunities, collegiate and new business. Managed all aspects of 25 full and part-time marketing team. Matched brand programming with opportunities for co-branding, sponsorship fulfillment and free media. Project management responsibilities include budgeting, website management, third party liaison, site and staff management. Launched Red Bull Brand throughout Alabama and Florida Panhandle from 5 accounts to 5,000 in 4 years. Utilized solid networking skills to grow brand recognition in business, sport, culture, and non-profit sectors resulting in 7-10 event activations monthly and 3 unique regional/national events. Managed consumer marketing programs at 10-20% growth in consumer interactions year over year while maintaining operating budget through consistent systems and productivity analysis. 40% conversion rate. Show less



McMillan Associates

• Public Relations and Communications Services
• 1 - 100 Employee

• Events Marketing Director/Producer

  • Jul 1999 - Jan 2001

  Job Scope: Public Relations and Media Planning, Customized Sponsorship marketing opportunities, and Collaborated with media partners for maximum unpaid media impact over 30 day period Clients: Sloss Furnaces Events, Various Non-Profits Implemented media and marketing plan resulting in 30% growth in attendance Job Scope: Public Relations and Media Planning, Customized Sponsorship marketing opportunities, and Collaborated with media partners for maximum unpaid media impact over 30 day period Clients: Sloss Furnaces Events, Various Non-Profits Implemented media and marketing plan resulting in 30% growth in attendance



Schaeffer Eye Center

• United States
• Medical Practices
• 1 - 100 Employee

• Executive Director

  • Jan 1999 - Jan 2000

  Job Scope: Project management including budget, revenue collection, accounts payable, 401C-3fiscal reporting, vendor management, site planning, manage volunteer board, festival liaison for city services support, launched built and implemented marketing strategy including online content, print, radio, television, business to business Managed Production of Large scale non-profit music festival - Record 35,000+ attendance. Development of new major sponsor partners resulting in 20%… Show more Job Scope: Project management including budget, revenue collection, accounts payable, 401C-3fiscal reporting, vendor management, site planning, manage volunteer board, festival liaison for city services support, launched built and implemented marketing strategy including online content, print, radio, television, business to business Managed Production of Large scale non-profit music festival - Record 35,000+ attendance. Development of new major sponsor partners resulting in 20% sponsorship sales increase to $75K. Show less Job Scope: Project management including budget, revenue collection, accounts payable, 401C-3fiscal reporting, vendor management, site planning, manage volunteer board, festival liaison for city services support, launched built and implemented marketing strategy including online content, print, radio, television, business to business Managed Production of Large scale non-profit music festival - Record 35,000+ attendance. Development of new major sponsor partners resulting in 20%… Show more Job Scope: Project management including budget, revenue collection, accounts payable, 401C-3fiscal reporting, vendor management, site planning, manage volunteer board, festival liaison for city services support, launched built and implemented marketing strategy including online content, print, radio, television, business to business Managed Production of Large scale non-profit music festival - Record 35,000+ attendance. Development of new major sponsor partners resulting in 20% sponsorship sales increase to $75K. Show less



WRAX-FM

• Promotions Director

  • Jan 1998 - Jan 1999

  Job Scope: Produced all station events including staffing, budgeting, site plan, catering, hospitality, record label and artist liaison. Collaborated with label representatives to connect station initiatives with artist promotions, recruit and manage part-time intern staff. Conceptualized unique marketing solutions for individual sales account including on air and on site. Managed "Live in the X Lounge" Charity CD Project raising $400K for United Cerebral Palsy. Job Scope: Produced all station events including staffing, budgeting, site plan, catering, hospitality, record label and artist liaison. Collaborated with label representatives to connect station initiatives with artist promotions, recruit and manage part-time intern staff. Conceptualized unique marketing solutions for individual sales account including on air and on site. Managed "Live in the X Lounge" Charity CD Project raising $400K for United Cerebral Palsy.



WBRC-TV, FOx News Affiliate

• Television News Reporter / Producer

  • Jan 1996 - Jan 1998

  Job Scope: Live and Recorded On-Camera reporting for Fox News Affiliate, identifying and researching News Projects for ratings periods, maintaining community contacts, producing and editing video. Produced AP Award Winning Consumer News Segment. Solved consumer issues through research and story development 5 days a week. Job Scope: Live and Recorded On-Camera reporting for Fox News Affiliate, identifying and researching News Projects for ratings periods, maintaining community contacts, producing and editing video. Produced AP Award Winning Consumer News Segment. Solved consumer issues through research and story development 5 days a week.